The “Açougue de Primeira” (Premier Butchery) session, led by renowned Gaucho butcher Max Castro, provided high-level insights for retail managers, supermarket operators, and culinary professionals at Anuga Select Brazil.

Leveraging advanced machinery and whole-carcass processing, Castro delivered a comprehensive masterclass on butchery management, covering critical pillars such as:

• Strategic Pricing: Balancing yield and profitability.
• Technical Breakdown: Advanced deboning and portioning techniques.
• Merchandising Excellence: Optimized counter display to drive consumer desire.

Global Cut Benchmarking

An expert in bovine anatomy, Castro demonstrated precise methods for extracting and vacuum-packaging premium cuts—from traditional loin and ribs to high-end Entrecôte and Tomahawk.

He further added value by establishing international parallels, comparing global cuts that utilize similar muscle groups, such as:

• The American Ribeye vs. the Argentine Ojo de Bife.
• The US Porterhouse vs. Italy’s Bisteca Fiorentina.

This technical cross-referencing allows retailers to better position their products for an increasingly sophisticated and international consumer base.

Event Summary & General Information

• Event: Anuga Select Brazil
• Date: April 9–11, 2024
• Location: Distrito Anhembi, São Paulo – Brazil
• Strategic Partners: ABIA, ABIR, ABRASEL, APEX-BRASIL, EMBRAPA, and EXPO SUPERMERCADOS.

About Anuga Select Brazil Organized by Koelnmesse Brazil, the event is the primary strategic hub for the Latin American Food & Beverage sector. It facilitates high-level networking between domestic and international buyers, offering a centralized platform for business development and industry innovation.

About Koelnmesse – Global Competence in Food and FoodTec Koelnmesse is a global leader in organizing food and beverage processing trade fairs. With a portfolio including world-leading events such as Anuga, ISM, and Anuga FoodTec, the group operates in key emerging markets—including Brazil, China, India, and the UAE—to ensure a sustainable, international business network for its clients.

Digital Channels:

• Official Website: anuga-brazil.com.br
• LinkedIn: anuga-brazil