Why Exhibit
Join Anuga Select Brazil
The strategic meeting point for the Food & Beverage industry in Brazil and Latin America.
Anuga Select Brazil puts your company face to face with the main buyers in Brazil and the world, who are looking for new products and suppliers.
The event is a unique opportunity to expand your customer base and strike significant deals with buyers from both the Brazilian and international markets. Take advantage of the opportunity to grow your business through the matchmaking program and the global network of buyers from Koelnmesse.
Why Exhibit?
Networking
Position your brand among the leading companies in the food and beverage industry. With more than 550 exhibiting brands, Anuga Select Brazil brings together product launches, innovation, and business opportunities in a highly qualified environment, strengthening your company's visibility and expanding its potential to generate new customers and strategic partnerships.
Brands
More than 550 exhibiting brands showcase new product launches, solutions, products, and innovations that are shaping the food and beverage industry. Position your company alongside the market's leading brands and increase your visibility among a highly qualified audience.
Business Matchmaking
Expand your commercial opportunities by participating in Latin America's largest Business Matchmaking program for the food and beverage industry, as well as exclusive matchmaking sessions organized in partnership with ApexBrasil, FOHB, and Instituto Mulheres no Varejo. Through strategic pre-scheduled meetings, your company connects with national and international buyers, accelerating business generation and creating new partnerships.
Decision Makers
Connect directly with decision-makers. Anuga Select Brazil brings together executives, buyers, and leaders from major supermarket chains, wholesalers, distributors, foodservice companies, hospitality businesses, and other strategic channels, creating the ideal environment to strengthen business relationships, expand your market presence, and close new deals.
An Event That Drives Business
Now in its 8th edition, Anuga Select Brazil has established itself as one of the leading business platforms for the food and beverage industry in Latin America, bringing together companies, buyers, and industry experts in an environment that transforms connections into opportunities and drives the sector's growth.
Sponsorship
Who Participates
Anuga Select Brazil connects the entire F&B value chain:
Food and Beverage Industry
Importers and Exporters
Retail and Wholesale
Food Service and Distributors
Hospitality
Supermarkets
Distributors and Retailers
Startups and technology companies for the sector
Innovation, R&D, Supply Chain, and Marketing professionals
And various other sectors of food and beverages!
What You Gain by Exhibiting
Immediate business opportunities and long-term partnerships
Access to international buyers
Strengthening your brand in Brazil and worldwide
Qualified and strategic networking
Market insights and global trends
Who participates?
Business Matchmaking Highlights
- One of the key benefits of exhibiting at Anuga Select Brazil is participating in the Business Matchmaking program. Recognized as one of the event's most strategic initiatives, it connects your company with qualified buyers through pre-scheduled meetings, maximizing your participation and creating valuable business.
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Looking for strategic buyers?
We bring together national and international buyers from the food and beverage industry in one place.
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Want to win new customers?
We create opportunities for companies that are not yet familiar with your business to discover your products and solutions.
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Looking for more qualified connections?
We facilitate pre-scheduled meetings with buyers interested in your market segment, increasing your chances of generating new business opportunities.
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Free participation for exhibitors
All Anuga Select Brazil exhibitors can participate in the Business Matchmaking program at no additional cost. Simply schedule your meetings and take advantage of one of Latin America's largest Business Matchmaking platforms to accelerate your business growth.
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In just three days of the event, your company connects with national and international buyers in an environment designed to generate business, reduce the time spent on sales prospecting, and expand opportunities to build strategic partnerships and acquire new customers.
Become an exhibitor in 2027
Anuga Select Brazil puts your company face to face with the main buyers in Brazil and the world, who are looking for new products and suppliers.
Ways to Participate in Anuga Select Brazil and stand out in the market
- Exhibition booth
- Merchandinsing
- Digital or on-site activations with visitors
- Sponsorship opportunities
- Participation with partners
- And much more!
We have the ideal opportunity for your business.
We offer different participation formats designed to meet your company’s goals and current needs. Whether you want to increase your visibility, strengthen relationships, or generate new business opportunities, our commercial team will help you find the best solution to maximize your investment.
Talk to our commercial team and discover the best way to participate in the next edition.
Your return on investment starts before the trade fair and continues long after it ends
Participating in Anuga Select Brazil means investing in a business platform that delivers results before, during, and after the three-day event. Return on investment (ROI) can be tracked through commercial, marketing, and relationship indicators, demonstrating the trade fair’s impact on your business growth.
1. Qualified leads and new business opportunities
- Connect directly with buyers and decision-makers through strategic meetings, shortening the sales cycle and increasing conversion opportunities.
- How to measure: number of meetings held, qualified leads generated, commercial proposals submitted, and conversion rate.
2. Brand positioning and visibility
- Strengthen your company’s presence at one of the leading food and beverage trade fairs in Latin America. In addition to exposure during the event, Anuga Select Brazil promotes marketing, media, and communication initiatives throughout the year, expanding your brand visibility.
- How to measure: campaign reach, media coverage, booth visitors, digital engagement, and brand awareness.
3. Reduced Customer Acquisition Cost (CAC)
- In just three days, concentrate business opportunities that could take months to achieve through traditional commercial activities. In addition, Anuga Select Brazil’s digital platform keeps your brand visible throughout the year.
- How to measure: comparison between the CAC of other commercial initiatives and the customer acquisition cost of leads generated during the trade fair.
4. Market Intelligence
- Monitor trends, product launches, consumer behavior, competitive movements, and innovations that help your company make more strategic decisions.
- How to measure: Insights gathered during the event, opportunities identified, and initiatives implemented after participation.
5. Relationship building and customer loyalty
- Use the trade fair as an opportunity to strengthen relationships with existing customers, build closer connections with strategic partners, and increase long-term value.
- How to measure: number of customers welcomed at the booth, relationship meetings, new commercial agreements, and recurring business.
6. Short- and long-term business generation
- Anuga Select Brazil drives business opportunities that begin during the trade fair and continue in the following months. In the last edition, more than BRL 150 million in business opportunities were generated, reinforcing the event’s potential as a platform for measurable results.
- How to measure: deals closed during the event, sales pipeline developed, and contracts finalized after the trade fair.
Each company has different objectives, and Anuga Select Brazil provides the tools to transform these goals into measurable results. Our team is prepared to support your participation planning and help your company maximize results before, during, and after the trade fair.
See the Report of the Previous Edition
and Verify Business Success at Anuga Select Brazil
What our exhibitors say
Check out real testimonials from exhibitors from previous editions
“In recent years, we have seen a clear evolution in the trade fair, with more qualified partners and strong business generation, expanding connections with the United States, Colombia, Chile, and Ecuador, while also advancing in Brazil’s Northeast, South, and North regions, driven by an audience focused on doing business.”
Services for Exhibitors
Through the We Take Care program, we assist our exhibitors and partners with a range of services that simplify event participation, ensure reliability, and enhance the overall experience.
Logistics/Import Consulting:
Fulstandig Shows e Eventos MC
Contact: Mariane Ewbank
- Tel.: +55 11 2207-7650
- Cel.: +55 11 99942-1354
- mewbank@fulstandig.com.br
- www.fulstandig.com.br
Due to restrictions from the Agricultural and Health Authority (Anvisa) and MAPA for product imports to Brazil, we have also prepared a guide with key steps for your planning.
Marketing Services for Trade Shows:
Double Down Live Marketing
Contact: Michael Fine, CEO/Founder
- Tel.: + 55 11 99332-3244
- fine@doubledown.com.br
- https://www.doubledown.com.br/
Exhibitor
Personalized assistance
- Tel.:+55 11 5087-3455
- anuga@adturismo.com.br