Why Exhibit
Join Anuga Select Brazil
The strategic meeting point for the Food & Beverage industry in Brazil and Latin America.
Anuga Select Brazil puts your company face to face with the main buyers in Brazil and the world, who are looking for new products and suppliers.
The event is a unique opportunity to expand your customer base and strike significant deals with buyers from both the Brazilian and international markets. Take advantage of the opportunity to grow your business through the matchmaking program and the global network of buyers from Koelnmesse.
Why Exhibit?
Networking
+14,000 visitors from 74 countries
Brands
+550 exhibiting brands
Business
Record-breaking Business Matchmaking Round with 120 national and international buyers.
Partnerships & Business Matchmaking
Anuga Select Brazil hosted the largest business matchmaking round in the sector in Latin America, including an exclusive initiative with FOHB, the country’s leading hotel chain association, generating direct connections between brands and major operators.
Experiences
Consolidating the 7th edition in the Americas as a high-conversion environment, the fair brought together global scale and the sector’s decision-making elite to generate R$150 million in business.
Sponsorship
Who Participates
Anuga Select Brazil connects the entire F&B value chain:
Food and Beverage Industry
Importers and Exporters
Retail and Wholesale
Food Service and Distributors
Hospitality
Supermarkets
Distributors and Retailers
Startups and technology companies for the sector
Innovation, R&D, Supply Chain, and Marketing professionals
And various other sectors of food and beverages!
What You Gain by Exhibiting
Immediate business opportunities and long-term partnerships
Access to international buyers
Strengthening your brand in Brazil and worldwide
Qualified and strategic networking
Market insights and global trends
Exclusive Advantage: Business Rounds
The Business Round is one of the main benefits for Anuga Select Brazil exhibitors—here’s why:
- That hard-to-reach buyer? We bring them to you!
- Companies you haven’t mapped but have great business potential? We present them to you!
- You already know which buyers are interested in your product? We bring them to you.
- In just 3 days, we gather buyers from all over Brazil focused on closing deals—saving costs on client visits, optimizing your Anuga investment, and creating long-term partnerships!
- The Business Round is free for all exhibitors—just schedule and participate!
Become an exhibitor in 2027
Anuga Select Brazil puts your company face to face with the main buyers in Brazil and the world, who are looking for new products and suppliers.
Ways to Participate and Stand Out at Anuga Select Brazil
- Booth in the pavilion
- Merchandinsing
- Digital or physical activations with visitors
- Sponsorship packages
- Partner participation
- And much more!
There are multiple options to fit your budget and benefit your business. Contact our sales team and we’ll assist you!
How to Prove ROI from Events
1. Qualified Leads and New Business Opportunities
- Events like Anuga Select Brazil connect exhibitors directly with decision-makers, reducing the sales cycle.
- Tools like business rounds ensure contact with real leads with high conversion rates. 👉 Metric: Number of meetings held, leads generated, and follow-up on proposals.
2. Brand Positioning and International Visibility
- Presence at a reference event provides exposure to thousands of qualified visitors and increases brand value perception.
- Anuga Brazil promotes media, digital marketing, and press campaigns, extending reach throughout the year. 👉 Metric: Media coverage, digital reach, booth visitors, activation engagement.
3. Reduced Customer Acquisition Cost (CAC)
- Instead of multiple isolated actions, the event concentrates opportunities that would take months or years into just 3 days, plus a digital platform supporting branding all year.
- Networking and prospecting in a qualified environment make acquisition more efficient. 👉 Metric: Comparison of average CAC in other actions vs. CAC obtained at the event.
4. Benchmarking and Market Intelligence
- The event is a platform to track global trends, competitors, pricing, and innovations.
- Participation generates valuable insights for strategic decisions and new products. 👉 Metric: Post-event internal reports with competitor and trend information.
5. Customer Relationship and Loyalty
- Beyond prospecting, the event strengthens bonds with current clients, increasing LTV (lifetime value).
- Experiences and activations reinforce brand recall. 👉 Metric: Number of clients received at the booth, relationship meetings, recurring business.
6. Short- and Long-Term Business Generation
- $150 million in business: the volume of opportunities generated and projected reached record figures.
- Many negotiations started at the fair evolve in subsequent months, increasing impact. 👉 Metric: Contracts closed at the event + post-event pipeline.
Participating in an event is an investment in commercial growth, brand positioning, and market intelligence. ROI can (and should) be measured using business, marketing, and relationship metrics. We can help you achieve this!
See the Report of the Previous Edition
and Verify Business Success at Anuga Select Brazil
What our exhibitors say
Check out real testimonials from exhibitors from previous editions
“In recent years, we have seen a clear evolution in the trade fair, with more qualified partners and strong business generation, expanding connections with the United States, Colombia, Chile, and Ecuador, while also advancing in Brazil’s Northeast, South, and North regions, driven by an audience focused on doing business.”
Services for Exhibitors
Through the We Take Care program, we assist our exhibitors and partners with a range of services that simplify event participation, ensure reliability, and enhance the overall experience.
Logistics/Import Consulting:
Fulstandig Shows e Eventos MC
Contact: Mariane Ewbank
- Tel.: +55 11 2207-7650
- Cel.: +55 11 99942-1354
- mewbank@fulstandig.com.br
- www.fulstandig.com.br
Due to restrictions from the Agricultural and Health Authority (Anvisa) and MAPA for product imports to Brazil, we have also prepared a guide with key steps for your planning.
Marketing Services for Trade Shows:
Double Down Live Marketing
Contact: Michael Fine, CEO/Founder
- Tel.: + 55 11 99332-3244
- fine@doubledown.com.br
- https://www.doubledown.com.br/
Exhibitor
Personalized assistance
- Tel.:+55 11 5087-3455
- anuga@adturismo.com.br