The 7th edition of Anuga Select Brazil, Latin America’s premier food and beverage industry hub, marked a significant milestone with the debut of the Innovation Trend Awards. This inaugural ceremony was established to recognize and scale the visibility of exhibitor products that demonstrate exceptional innovation, creativity, and alignment with global market trends.

The award’s core pillars focused on fostering high-market-potential products, promoting sustainability and functionality, and driving new consumer experiences tailored to an increasingly discerning audience.

The Selection Process

Submissions were showcased in the Trend Zone, a curated space highlighting the market’s most promising breakthroughs. Winners were determined via popular vote, leveraging direct engagement from attendees through the official Anuga app.

The winners were announced on the event’s closing day, April 9th, solidifying recognition for initiatives shaping the future of the sector:

• Most Innovative Food: Pamonha no Vidro (Bottled Pamonha) by Empório Esmeralda
• Most Innovative Beverage: Café Chocolate Meio Amargo (Dark Chocolate Coffee) by Casa Caleffi
• Best Sustainable Packaging: Copo Eco Personalizado (Custom Eco Cup) by Meu Copo Eco
• Trend Product of the Year: 35% Cocoa White Chocolate with Passion Fruit by Mendoá Chocolates
• Functional Product: Anti-Inflammatory & Energy Functional Coffee by Café Sabor Do Grão

Leadership Insights

Beni Piatetzky, Managing Director of Koelnmesse Brazil, emphasized the strategic importance of the initiative:

“The Innovation Trend Awards stem from our commitment to amplifying what truly drives this industry: innovation. Recognizing these products within Anuga Select Brazil validates corporate efforts while fostering the high-level networking necessary for sectoral advancement.”

Eloísa Caleffi, CEO of Casa Caleffi—winner of the ‘Most Innovative Beverage’ category—highlighted the event’s ROI and business potential:

“Securing this award at Anuga is highly significant. This was our debut at the fair, and we’ve started on the right foot. With a certified award-winning product, our family brand gains the leverage to expand its footprint domestically and internationally.”

About Anuga Select Brazil

Anuga Select Brazil serves as the primary strategic platform for business, insights, and innovation in the Latin American food and beverage industry. By facilitating qualified business rounds and providing global visibility, the event translates market opportunities into tangible results, positioning brands at the forefront of the industry’s future.