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Next edition:

08.-10.04.2025

10:00 AM to 7:00 PM

Anhembi District - SP

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08.-10.04.2025

10:00 AM to 7:00 PM

Anhembi District - SP

Anuga Select Brazil

A new name, even more business!

ANUFOOD Brazil has now become Anuga Select Brazil. The new name is inherited from its parent fair held in Germany. Anuga Select Brazil stands as the largest food and beverage fair in the Americas! The name change doesn't alter our excellence but reinforces our commitment to delivering an increasingly better service.

Openness and transparency, trust and partnership, trends and transformation: on the path towards a sustainable and fair food system, the global food industry is undergoing dynamic changes. As the world's leading food and beverage fair, Anuga is bringing together the industry's largest national and international community, generating a positive spirit of optimism.

Words from those who lived the Anuga experience

We've gathered real testimonials from exhibitors and visitors who enjoyed the finest experience an epicurean event can provide

Maratá

Anuga Select Brazil is an incredible experience, we are visiting the fair and meeting
exhibitors, suppliers with a range of products and varieties that bring innovations and
updates to our trade that we will take to the Pará region.

Lucas Ursen - Director

Supermercado Nordestão

The opportunity to meet new companies that are not part of the normal list of large industries that we are used to dealing with on a day-to-day basis has been a very positive experience.

Pedro Medeiros - Commercial Manager

Pestana Hotel

The importance of taking part in the fair is to see what's new in the market for the hotel
segment, meet new suppliers, partners and see the big trends for the future.

Marcelo Lemos, Corporate Purchasing Manager, Rede de Hotéis Pestana no Brazil

VANTAJÃO

A very productive trade fair and business roundtable, congratulations on the organisation.

Jean Girardi, Buyer VANTAJÃO ATACADO (Grupo Andreazza)

Grano

Grano is participating in Anuga for the second consecutive year, and this year we have seen a significant number of exhibitors, visitors, and professionals interested in equipment from our product portfolio.

Vera Slomp - Commercial and Administrative Director at Grano Equipamentos.

Invest Rondonia 2024

It has been three years of partnership between our state and Anuga. Anuga greatly symbolizes this trade exchange, the possibility of placing Rondonian products on Brazilian and global shelves.

Kívia Vilarim - Investment Attraction Coordinator at the Secretary of Economic Development of the State of Rondônia

Sistema OCB

Participating in Anuga Select Brazil means generating new business and promoting new markets for our cooperatives through the well-selected audience visiting the fair, including distributors, suppliers, importers, and wholesalers.

Jean Fernandes, Business Analyst at OCB

Alfama

Many visitors are coming to the fair to seek new knowledge, new information through the content offered by Anuga as they are starting their own businesses and the fair contributes to the future of national foodservice.

João Pedro - Gastronomic Technician, Alfama Foods Brazil

QUEIJO BANDEIRA

This year has been much more productive for us than last year. I believe we will have good feedback from customers for future business based on the contacts made here, as we felt the visitors were more focused on making purchases. We are looking forward to coming back next year when the fair becomes Anuga. We understand that this change will be great for everyone."

Carlos Guartieri - Marketing Manager

SANTA TEREZINHA MASSAS

This is the first time we have exhibited our products at a trade show. And we are satisfied. Our expectations have been fully met. And we believe that we will make good deals in the coming months with the contacts made here. We intend to come back next year."

Gabriela Zamglobi - Commercial Manager

SEARA

The fair is going really well. The flow is great. The audience is highly qualified, even though entry is free, which could attract curious people. We already have customers who scheduled meetings with us. We are very pleased with the outcome."

Alyne Almeida - Analyst

Invest Rondonia – 2023

We are very happy with the outcome. Last year, we brought three producers, and this time, we brought five. I've seen that besides networking, these producers have been finding business opportunities, which makes the state of Rondônia very pleased."

Francirlene Santana - Coordinator

EXPO SUPERMERCADOS

The fair was fantastic. Always a business-oriented environment, with people interested in getting to know the products and technologies. The content generated at the National Neighborhood Supermarket Congress was a great success. Events like this are essential because they provide access to products for creating a complete mix for customers, who are becoming increasingly demanding."

Fabiano Polese - Director

PMG

It's been very constructive. It's our market niche: food service. Many people are seeking our services. We are happy. Next year, we plan to expand our booth at the fair."

Henrique Jacob - Marketing assistant

MDA/UNICAFES

This is our first international fair. The world is here, making the event an exceptional opportunity to showcase what family farming produces. The reception has been wonderful and interesting, as people are surprised to see that family farming now has products ready for the market, with high added value. There are 25 cooperatives from Alagoas, Bahia, Rio Grande do Norte, and Rio Grande do Sul represented here by the Union of Cooperatives of Family Farming and Solidarity Economy - Unicafes."

Luiza Andrade - Coordinator

ABRASEL

We are participating for the fourth consecutive time in the fair, with a large project, a diverse booth, and we invite our partners and associates. Every year has been a great success. In this edition, we've mixed it up more with activities, talks, content, and our space featuring culinary presentations. It's always very rewarding for us to participate, especially with the small producers who are our long-time partners. I really like this fair, and Abrasel is very happy with this partnership."

Ana Salles - Events Director

ORGANIS

The participation of Organis has been very positive. Despite not having a large pavilion, it's a step forward. This is the second time we are participating, and we are growing along with the fair, which is becoming more established in Brazil. We believe that next year will be even better because the potential is immense, and there's a very diverse audience. Organics need to be present in spaces that are not yet fully established, and we, as an association, have the role of communicating the 'organic' brand more and more. It's not just a product, it's also a mindset, a philosophy, a lifestyle, a certification, and a law – in fact, it's important to emphasize that selling a product as organic that isn't actually organic isn't just a mistake, it's a crime. Therefore, being here is crucial for people to understand the value of organic, to hear the stories of our exhibitors. Retail needs more and more organics on its shelves because research itself shows that. Everyone wants to see more healthy, organic, natural, and fresh products."

Cobi Cruz - Executive Director

Diego Hernandez

Visitor, APTAR

We are here at the fair for the first time. We came to visit some clients and also to find new leads and potential clients for the future. The fair is surprising me. There are various producers from Brazil and around the world. It's been a great exchange of experiences. Anufood is extremely important for our business because we see products here that will soon appear on the shelves. There's a lot of innovation and newness here, and it's also helping us create some strategies for our company in the future."

Juliana França

Visitor, SEBRAE RJ

What attracts us to visit this fair is the possibility for the entrepreneurs we work with, the micro and small companies from the state of Rio de Janeiro, to have the opportunity to meet international buyers, especially through Business Rounds (Apex and Broggini), and the chance for 'go to market', to promote their business and find buyers here. But it's also interesting for us because this is a place of high visibility. We have exhibitors here who showcase their products and have the possibility to make these sales and truly enter the international market. This fair is very well-organized, making it easy for us to get to know the products. The curation of exhibiting companies is very intelligent and strategic because it really highlights which Brazilian products make sense to be promoted to the world."

Marcelo Vaz

Visitor, MV & CO. EXPORT SOLUTIONS

I am here once again participating in this fair in Brazil, and I also attend your fairs in the international market. I'm looking for companies that want to bring products to Brazil and also help Brazilian companies sell products in the international market. In this event, there's a distinguishing factor because there is a filter for both exhibiting companies and the companies that come to buy from the exhibitors. The quality level is very high. Today, I can say that in 3 days, I participated in 23 business rounds that were very productive."

Romualdo Brasil

Visitor, NATURAL DA TERRA HORTIFRUTI

This is my first time participating in this fair. I have attended other fairs before, but this is my first time here. I find the event very interesting, especially the part about the lectures, which caught my attention the most. The speakers have incredible experience in dealing with clients, products, and innovation. Also, the workshops offer a transfer and exchange of experience with the vast world of the food sector, both in Brazil and other countries. Overall, I can say that the fair is multicultural. It brings products from places and cultures that I never thought existed, showcasing products from all over the world. What caught my attention, aligning with the work we are focused on, is sustainability. Anything related to organic products is of our interest. For example, here I've seen packaging solutions that avoid plastic and Styrofoam, which is exactly what we are going to work on."

Numbers from the last edition:

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Qualified
Visitors

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International
Pavilions

+ 0

International
Pavilions

+ 0

Exhibitors

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of content

We'll surpass this in 2025!

Anuga Select Brazil 2025 will take place at the completely renovated District Anhembi!​

World leader

Koelnmesse – Global Competence in Food and Food Tec

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Fairs such as Anuga, ISM – International Sweets and Biscuits Fair and AnugaFoodTec are recognized around the world as absolute leaders in their sectors.

Koelnmesse also organizes leading trade fairs in the food and beverage sector in emerging markets around the world: China, India, Italy, Japan, Thailand, the United States, and the United Arab Emirates. With these global activities, Koelnmesse provides customers with a portfolio of comprehensive and high-quality events across various markets, ensuring a sustainable and international business network.

Attraction

Check out the main attractions of our partners that will take place in the 2025 edition.

VIP Retail Programme

There will be 10 buyers from supermarket chains in the interior of São Paulo who will visit Anuga Brazil on a guided tour of all the fair's exhibitors as part of the hosted buyer programme.

Learn More

3nd Pizza Maker Championship

Promoted by the renowned Conpizza Institute, the grand champion will secure their place on the prestigious international Pizza Challenge stage, hosted in Las Vegas, USA, as part of Pizza Expo.

Apex Brazil Pavilion

With 216m2, Apex Brasil will present 40 innovative national brands, unveiling launches and novelties that promise to transform the food and beverage sector. Explore the latest trends and discover the future of the industry in a space full of innovations.

Drink Experience Flix

With the mentoring of BaresSP, we bring you a web series held at Abrasel-SP with show classes, drink tastings with special guests and much more, so you can get inspired and create your own flavour adventures!

Anuga Brazil 2025 Mobile App

Innovative trade fair app: interactive floor plan, detailed programme, personalised notifications, interaction between visitors and exhibitors, daily challenges with attractions, engaging gamification, and exclusive prizes. Transform your trade fair experience!

More info soon

4rd National Congress for Neighbourhood Supermarkets

Connect with top leaders, supermarket owners and entrepreneurs at the National Congress of Neighbourhood Supermarkets, presented by Expo Supermercados! Get ready to exchange innovative ideas, realise promising deals and take your practical knowledge to new heights. Join us to strengthen your professional development and boost the retail sector at an unmissable event!

6th ABRASEL – ESBRE Meeting

Explore essential knowledge for the bar and restaurant segment at the event organised by Abrasel SP and Bares SP. Enjoy enriching debates and discussions with industry experts, providing valuable insights to improve your management and boost the success of your establishment.

Soon more information

Mega Matchmaking Program

Take part in three unmissable business rounds in just one: the first with our hosted buyers, the second brought by Apex with international buyers and the third by FOHB, connecting you to the main hotel chains in Brazil. Don't miss this unique opportunity to expand your business!

SESC Mesa Brasil

Social Partnership in favour of mobilising the fight against food waste and food security in Brazil for an ever better country for all with various solidarity activations at the fair.

CLASH 2025 – Latin American Ice Cream Congress

The 9th edition of the Latin American Ice Cream-Helatos Congress will be held on the 3rd day of the fair in the main auditorium, bringing together the largest industries and suppliers in the ice cream sector, with capacity for 200 delegates.

International Pavilions

Explore the world of international cuisine at our exhibition! With pavilions from over 16 countries, immerse yourself in a variety of high-quality food and drink products. Discover the pavilions where global delights meet - come and savour the world in one place!

Is it in São Paulo?

Learn how to get to the Anhembi District

Check out the key information and guidelines that will help you plan your visit!

Are you in another state or country?

Discover our Official Travel Agency

AD Feiras & Turismo offers travel packages at special prices for exhibitors and visitors.

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Information about Anuga 2025

08.-10.04.2025​

10:00 AM to 7:00 PM

District Anhembi - SP

Exclusive entry for professionals in the food sector

More information:

Neighborhood Supermarket

Organized in partnership with Expo Supermercados, the space with capacity for up to 200 delegates will feature content that will promote the neighborhood supermarket segment.

Business matchmaking

We will be hosting a Business Roundtable among the key exhibitors and decision-makers in the food and beverage sector of Brazil.

International Pavilion

11 International Pavilions: Germany, Argentina (3), USA, Indonesia, Italy, Peru, Sri Lanka, Turkey, and Uruguay

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Próxima edição:

09.-11.04.2024

10h às 19h

Distrito Anhembi - SP

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