Anuga Select Brazil, part of the Anuga Cologne event family, the world’s leading food and beverage trade fair, is the main platform for content, networking, and business opportunities for the food and beverage industry in the Americas. Held annually in São Paulo, it brings together professionals from the supermarket, wholesale, retail, foodservice, hospitality, and the entire food and beverage value chain sectors.
More than a showcase for new products, Anuga Select Brazil connects companies, buyers, and industry experts, presents global trends, fosters discussions on the future of the sector, and drives strategic partnerships that create concrete business opportunities.
Agricultural Foods
Dairy Products
Alcoholic and Non-Alcoholic Drinks
Gourmet Foods
Food Tech
Organic Products
Bakery & Baking
Sweets and Snacks
Sponsorship
Connect with more than 14,000 qualified visitors from 74 countries, including buyers, distributors, and leaders from the food and beverage industry.
Find suppliers, partners, and innovative solutions in a single business environment.
Take part in exclusive Business Matchmaking sessions, organized in partnership with ApexBrasil, FOHB, and Instituto Mulheres no Varejo, connecting exhibitors with 120 national and international buyers through strategic meetings focused on generating new business opportunities.
Access conferences, forums, and discussions with experts on trends, innovation, consumer behavior, sustainability, and the challenges shaping the future of the food and beverage industry.
Discover new products, technologies, and solutions transforming the market and increasing business competitiveness.
Explore the movements redefining the industry and identify opportunities ahead of the market.
Compare products, processes, and strategies with companies worldwide and identify opportunities for growth and expansion.
Position your company alongside leading industry players and increase your visibility at an internationally recognized event.
Access studies, research, and market analysis that help identify opportunities and support investment and expansion decisions.
Recognized as the main meeting point for the sector in the Americas, Anuga Select Brazil brings together innovation, qualified content, networking, and real business opportunities in one place.
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Key facts about the food and beverage market in Brazil
As the largest food and beverage market in Latin America and one of the largest worldwide, Brazil continues to hold a strategic position in food production, processing, and exports.
In 2025, the food and beverage industry represented 10.8% of Brazil’s Gross Domestic Product (GDP), reinforcing its importance to the national economy.
In 2025, the sector generated BRL 1.388 trillion in revenue, representing an 8.02% increase compared to the previous year.
Domestic consumption remains the sector’s primary growth engine, accounting for the largest share of industry revenue and sustaining continued expansion through strong local demand.
The ongoing growth of the foodservice and food retail sectors continues to increase demand for products, strengthening the entire food and beverage value chain.
The industry invested BRL 41.2 billion in 2025, focusing on innovation, industrial expansion, mergers and acquisitions, and increased competitiveness.
Brazil's food and beverage industry includes more than 42,000 companies, approximately 93% of which are micro, small, and medium-sized enterprises.
The industry remains Brazil’s largest employer, supporting more than 10 million jobs, including 2.12 million direct and 8.5 million indirect positions.
Brazil maintains a strong international presence, exporting to more than 190 markets, with Asia, the Arab League, and the European Union among its key destinations, consolidating its position as one of the world's leading food suppliers.
In 2025 alone, BRL 26.7 billion was invested in innovation and BRL 14.5 billion in mergers and acquisitions, reinforcing the sector’s commitment to technology, productivity, and sustainable growth.