A spontaneous mutation resulting in a 100% purple-pigmented apple has positioned Jardim dos Clones as a pioneer in the fruit sector. Through a strategic public-private partnership with Embrapa, the company has secured its position as the sole cultivator of the “full color” Gala variety, commercially branded as Purple Gala.

Operational and Nutritional Advantages

The Purple Gala offers significant benefits across the supply chain, from producer to end consumer:

• Optimized Harvest Management: Since the deep pigmentation is present from the early stages of development, growers can harvest earlier and at the peak of physiological maturity.
• Extended Shelf Life: This precision in harvesting translates to better performance in cold storage, ensuring a longer shelf life and reduced waste.
• Elevated Nutritional Value: The intense coloration is indicative of higher concentrations of antioxidants, offering a unique flavor profile and enhanced health benefits for the discerning consumer.

“The early development of its full color allows for a more efficient harvest at the precise point of ripeness, which significantly improves durability during storage,” explains Ermano Varaschin, Managing Director of Jardim dos Clones, during the company’s debut at Anuga Select Brazil.

Event & Organization Overview

Service Details:

• Event: Anuga Select Brazil
• Dates: April 9–11, 2024
• Venue: Distrito Anhembi, São Paulo – Brazil
• Strategic Partners: ABIA, ABIR, ABRASEL, APEX-BRASIL, EMBRAPA, and EXPO SUPERMERCADOS.

About Anuga Select Brazil Organized by Koelnmesse Brazil, Anuga Select Brazil is the premier B2B platform for the Latin American food and beverage industry. It facilitates high-level networking between global brands and professional buyers, serving as a vital hub for business development and technological industry breakthroughs.

About Koelnmesse – Global Competence in Food and FoodTec Koelnmesse is a global leader in organizing trade fairs for the food and beverage processing sectors. With a portfolio of world-leading events such as Anuga, ISM, and Anuga FoodTec, the organization maintains a strong presence in key emerging markets—including Brazil, China, India, and the UAE—to ensure a sustainable and influential international business network.

Digital Channels:

• Website: anuga-brazil.com.br
• LinkedIn: anuga-brazil