The India, Malaysia, and Italy pavilions at Anuga Select Brazil 2024 highlight a strategic blend of functional ingredients and premium confectionery, targeting a more sophisticated Brazilian consumer base.

India and Malaysia: Innovation in Dehydrated Goods

Exhibitors from Malaysia and India are leveraging the trade fair to introduce high-quality dehydrated products, aiming to outperform existing market alternatives through superior processing and variety.

• Badjate Export (Malaysia): Debuting in the Brazilian market, the company offers an extensive portfolio of raisins, including Round, Long, and Golden varieties. Having already established a presence in Europe, Managing Director Samyak Badjate aims to secure high-value partnerships within the domestic retail and industrial sectors.
• Aura Foods (India): Specializing in dehydrated aromatics, Aura Foods is showcasing onion and garlic in flakes, strips, and powder formats. Director Jay Patel emphasizes that the goal is to build long-term relationships with key importers and distributors to solidify their regional footprint.

Italy Pavilion: Premium Confectionery and Heritage Brands

The Italian Pavilion represents a fusion of traditional craftsmanship and market expansion strategies, featuring world-renowned sauces, pastas, and premium seasonal items.

• Novi Chocolates: Celebrating 120 years of heritage, the brand is scaling its recently launched Brazilian operation. “Our objective is brand visibility and high-level networking,” states Fabiana Leme, Export Manager. The brand’s Pistacchio Ripieno—a milk chocolate with caramelized pistachio cream—has emerged as a top-tier attraction for Brazilian buyers seeking “affordable luxury” in the chocolate segment.
• Fraccaro Panettone: A veteran exhibitor now in its fifth edition, Fraccaro continues to utilize Anuga as a strategic platform for customer retention and identifying new distributors. CEO Paolo Pietrobon highlights that the event is essential for brands committed to increasing the quality standards offered to the end consumer.

Event & Organizer Overview

Service Details:

• Event: Anuga Select Brazil 2024
• Dates: April 9–11, 2024
• Location: Distrito Anhembi, São Paulo – Brazil
• Strategic Partners: ABIA, ABIR, ABRASEL, APEX-BRASIL, EMBRAPA, and EXPO SUPERMERCADOS.

About Anuga Select Brazil Organized by Koelnmesse Brazil, Anuga Select Brazil is the premier B2B platform for the Latin American food and beverage industry. It facilitates high-level networking between global brands and professional buyers, providing a centralized hub for business development, trend exploration, and international trade.

About Koelnmesse – Global Competence in Food and FoodTec Koelnmesse is a global leader in organizing trade fairs for the F&B industry. Its portfolio includes absolute market leaders such as Anuga, ISM, and Anuga FoodTec. Operating in key emerging markets including Brazil, China, India, and the UAE, the group ensures a sustainable and influential international business network for its global clientele.

Digital Channels:

• Official Website: anuga-brazil.com.br
• LinkedIn: anuga-brazil