Inaugurating the main stage on the final day of Anuga Select Brazil, Ana Euler, Executive Director of Business at Embrapa, delivered a keynote on “Open Innovation.” She detailed how the Brazilian Agricultural Research Corporation leverages cutting-edge technology and strategic startup partnerships to develop products with a near-zero carbon footprint.

A Legacy of Innovation and R&D Excellence

The executive highlighted Embrapa’s 50-year trajectory, a period during which Brazil transitioned from a net food importer to a global export powerhouse. Today, supported by a workforce of over 20,000 researchers (90% of whom hold PhDs), Embrapa focuses on high-impact areas:

• Bio-inputs: Solutions like BiomaPhos that decrease reliance on imported phosphorus.
• Decarbonization: Biological nitrogen fixation processes that eliminate the need for chemical fertilizers and significantly reduce greenhouse gas (GHG) emissions.

Featured Product: The “Viva” Sustainable Meat Brand

The highlight of the presentation was the Viva meat brand, developed in partnership with the meatpacking giant Marfrig.

• Sustainability Standards: The product line features premium vacuum-packed cuts, such as entrecôte, sourced from cattle raised on sustainable, deforestation-free pastures.
• Climate Impact: This integrated approach drastically reduces GHG emissions, aligning the product with the highest international environmental standards.

Event & Organizer Information

Service Details:

• Event: Anuga Select Brazil
• Dates: April 9–11, 2024
• Venue: Distrito Anhembi, São Paulo – SP
• Strategic Partners: ABIA, ABIR, ABRASEL, APEX-BRASIL, EMBRAPA, and EXPO SUPERMERCADOS.

About Anuga Select Brazil Organized by Koelnmesse Brazil, the event serves as a premier B2B platform for the food and beverage industry. It fosters high-level networking between domestic and international buyers, offering a centralized hub for business development and technological industry breakthroughs.

About Koelnmesse – Global Competence in Food and FoodTec Koelnmesse is a global leader in organizing trade fairs for the food and beverage processing sectors. With a portfolio of world-leading events such as Anuga, ISM, and Anuga FoodTec, the organization maintains a strong presence in emerging markets—including Brazil, China, India, and the UAE—to provide clients with an extensive and sustainable international business network.

For more information: anuga-brazil.com.br