Bulletin 2

 

Ice Cream and Gelato Market gains ground and wins over the public

According to the Brazilian Association of Ice Cream Industry and Sector (Abis), there are currently around 11,000 companies in Brazil directly involved in the production and marketing of industrial and artisanal ice cream, generating 300,000 jobs, both directly and indirectly.

 

Due to the growth and importance of the segment in the food sector, Anuga Select Brazil is, for the first time, hosting the Latin American Ice Creams-Helados Congress (CLASH), now in its 9th edition. In addition, companies specialising in ice cream and frozen dessert production and machinery attracted attention during the event.

 

One of these companies is Açaí Fruta Brasileira. Participating for the first time, it brought new flavours that captivated visitors and other exhibitors. “Fruta Brasileira does not work with ice cream, it is important to emphasise. The company operates with natural products such as açaí, fruit creams and gelatos and, more recently, with a new line of yoghurt,” explains Jefferson Valcezia, responsible for product distribution.

 

“For our first participation in Anuga, we brought three launches: Greek yoghurt with amarena, Black Forest, and banana with hazelnut cream. In addition to these, there are over 70 flavours available,” he adds.

 

Following the natural production line, Na Pá Virada Gelateria returns for its second participation aiming to repeat the leads and business of 2024. “We came with 100% natural products, a gelato that is not available in the market. Made completely artisanally, with no colouring, no preservatives, and no hydrogenated ingredients. Today, at Anuga 2025, we brought a pop line, which is a specific line exclusively for food service. In total, there are 24 flavours. Another objective is to expand our B2B relationships,” highlights Felipe Bastida, commercial manager.

 

In addition to the food products, Na Pá Virada Gelateria also showcases its carts for city and beach use, and baskets for product storage.

 

In this same vein, Top Taylor returns to Anuga, in partnership with Abis, presenting the GX4, equipment developed to produce, display and preserve artisanal ice cream. “It has four tubs, one for each compressor, ensuring production and display efficiency. Its functionalities include the production and display of artisanal ice cream or gelato, as well as overnight preservation to maintain product quality. Among its differentiators, it stands out for the ability to produce gelato in front of customers, offering a unique experience, as well as flexibility for small batch production and exploring different flavours,” emphasises Paula Fornasaro, head of marketing at Top Taylor.

 

Expo Supermercados brings commercial automation Award winner to Anuga

The second day of Anuga Select Brazil highlights companies and suppliers for neighbourhood and convenience supermarkets. Expo Supermercados reaches its 4th edition, all within Anuga, bringing the latest technologies and innovations to the sector based on consumer behaviour..

“One thing that has been highly observed is the practicality that consumers demand from supermarkets. So, supermarkets are increasingly investing in self-service, where the customer helps themselves. Furthermore, the product is ready to be taken from the shelf, taken home, and consumed. This has been a convenience for the more demanding and time-poor consumer. Expo Supermercados always strongly reinforces the importance of neighbourhood shops, due to their proximity and convenience,” states Fabiano Polese, Director of Expo Supermercados.

Polese also highlights the importance of adopting new technologies for business sustainability. “Technology is available for any supermarket of any size, including mini-markets, so any retailer today has technology at their fingertips. Business owners should take advantage of this availability for business growth. In this way, trade fairs are very important for these supermarket operators, who are looking for solutions for their business – both in terms of equipment and product launches – and who need to stay alert to trends, because their consumers are looking for those trends, products, launches, foods, everything that makes up their daily lives.

Commercial Automation Awards

Participating in the event for the first time, Telecon Sistemas, a software house specialising in creating, developing, and marketing software and apps for the supermarket sector, chose the expertise of Expo Supermercados to win new clients and partners in the neighbourhood supermarket segment.

“As our focus is supermarket chains, we decided to partner with Expo Supermercados, precisely to have a targeted performance in food registration,” reports Dautro Santos, director of Telecon Sistemas. “Brazil has many companies from various segments operating in the food sector. And here, at Anuga, in addition to being able to observe the national market, we also see countries from all over the world arriving with different products. This makes the experience richer and more rewarding, as it generates a lot of business,” he adds.

In November 2024, Telecon Sistemas, in partnership with Urano Balanças, won the GS1 Automation Award – Brazilian Association of Automation – with their smart label solution, which generates QR Codes with complete product information, such as net and gross weight, price per kilogram and total, unique sequential number, weighing date, expiry date, and scale operator. “With the monitoring of each package, traceability allows precise control of product availability on shelves, enabling verification of stock. Another positive aspect of traceability is expiry control, speeding up the removal of expired products and enabling the planning of commercial actions to sell items close to expiry,”

“Telecon understood our product, saw the value of our scales, and implemented the software for this traceability application, which allows financial and time savings and also prevents fraud,” says Zanon Leite Neto, Founder of Urano Balanças, also awarded in the scale category at the GS1 Automation Awards.

Urano is in its second participation, and this year brought its new scale, the B40, which features the traceability solution from Telecon. In addition, the B40 also has an exclusive advertising display for product promotion and information.

“The guillotine printing mechanism works with both GAP and continuous labels, including security labels. Continuous labels are printed using the smallest possible area, saving paper and cutting supply costs by 15 to 50%,” concludes Neto.

 

Miden introduces truly alcohol-free spirits in Brazil

 

Normally, beverages labelled as alcohol-free are produced with alcohol, which is then removed after production – still leaving residual content. But Miden is the first Brazilian distillery using hydrodistillation, meaning it produces gin and Italian spritz using only water. This innovation, displayed in the Discovery Space, is drawing visitors’ attention at Anuga Select Brazil.

 

“It’s a trend we imported from the United States. Production is slightly more expensive due to strict sterilisation processes, but the raw material is cheaper, so the final product costs the same for the consumer,” states Hyan Amaro, Miden’s co-founder.

 

The company’s Italian spritz received the bronze medal in the No & Low Drinks category at the World Drinks Awards 2024, being recognised as the third-best zero-alcohol spirit in the world. “Our drinks are a healthy alternative, as they contain no alcohol, sugar or calories. Made with selected ingredients, they ensure an authentic and sophisticated flavour experience, perfect for celebration or relaxation moments,” says Amaro.

 

Cheese variety includes even a non-melting American product

 

Present in 90% of Brazilian homes, cheese is a national passion. In 2023, national production with Federal Inspection Seal (SIF) in the country exceeded 1.3 million tonnes, according to data from the Brazilian Association of Cheese Industries (Abiq). The market still has plenty of room for growth, considering per capita consumption is still low: with an average of 4.1 kg, Brazil ranks as the 17th lowest consumer of cheese in the world.

 

For this reason, various international companies attended Anuga Brazil 2025 aiming to export dairy products. Ornua Ingredients North America, from the United States, is one such example. With over 80 years of experience in the sector, the company has a specialised formulation to produce different types of cheese: from those that don’t melt to those that melt quickly and easily.

 

“It was a need in our market. We’ve been producing it for eight years already – it’s well established in the United States. Non-melting items are added to burgers and sausages, for example, making cooking easier. We work with various flavours: gouda, cheddar, mozzarella, provolone, among others, which can be used chilled or frozen,” says Frederico Noltenius, international sales director at Ornua.

 

Visser Kaas, founded in 1916, brings the unique history and culture of Dutch cheese-making, with cheeses produced from cows fed with a special diet and a maturation process that can take up to two years.

 

The company has been present in Brazil for five years and currently exports to over 60 countries. “The market here has been very receptive to our products, which have a unique taste. We brought our gouda line, maasdam, and also the vegan line, which is a novelty,” said Fred Fasting, company representative.

 

Finally, Gran Doro showcased its complete line, with highlights on its risotto mixes. With dehydrated ingredients, the product is easy to prepare, ready in just 20 minutes, and requires only the addition of water. “We have six flavours that have been gaining market space for three years. It’s a natural food, without colourings, and a very practical solution for the consumer,” says Jéssica Bacila, commercial director.

 

Mega Matchmaking promotes strong deals at Anuga Brazil

 

Anuga Select Brazil held another edition of the Mega Business Round, which has been drawing more attention from buyers each year. Over three days, the event brought together 57 buyers, including 30 hosted buyers brought by Anuga itself, 12 international buyers brought by Apex-Brasil (Brazilian Trade and Investment Promotion Agency), and 15 representatives from Brazil’s top hotel chains via FOHB (Brazilian Hotel Operators Forum).

 

“Our company had already attended Anuga, but this is our first time in the business round. We want to take the innovations and novelties to the metropolitan region of Curitiba. We came with objectives in three different categories, and everything here is very well targeted, bringing together those with similar products and optimising time. We had negotiations stuck since last year that were finalised here,” stated Darby Gomes, market intelligence manager at Supermercado Jacomar.

 

Likewise, Ivamar Cunha, operations director at Nidobox, also took part in the Mega Business Round for the first time. “We heard great things about Anuga, and our participation has indeed been very productive. I believe we will close good deals and bring excellent products to Ceará,” he said.

 

Among the novelties that caught Cunha’s attention were a protein bar made from eggs and an organic coffee. “We’re looking for different products, we want to work with alternative suppliers. We need to present these to our clients, and for that reason, we’re very pleased with our participation in the fair,” highlights the Nidobox director.

 

 

 

 

Service:

Anuga Select Brazil

Date: 8 to 10 April 2025

Time: 10am to 7pm

Venue: Anhembi District – Pavilion 1

Address: Av. Olavo Fontoura, 1209 – Santana, São Paulo – SP.

 

Strategic Partners: ABIA, ABIR, ABRASEL, APEX-BRASIL, EMBRAPA e EXPO SUPERMERCADOS.

 

About Anuga Select Brazil – It is organised by Koelnmesse Brazil, which, through the trade fair, provides proper visibility to the diverse activities related to agribusiness and the food and beverage industry. This allows national and international buyers to meet in the same place to do business and discover the industry’s latest innovations. The event will take place from 8th to 10th April 2025 at the Anhembi District, São Paulo.

 

About Koelnmesse – Global Competence in Food and FoodTec: Koelnmesse is an international leader in organising food trade fairs and providing services and products related to food and beverage processing. Trade fairs such as Anuga, ISM – the International Sweets and Biscuits Fair, and Anuga FoodTec are recognised worldwide as undisputed leaders in their sectors. Koelnmesse also organises leading food and beverage trade fairs in key global markets, including Brazil, China, India, Italy, Japan, Thailand, the United States, and the United Arab Emirates. Through these global activities, Koelnmesse provides its customers with a comprehensive portfolio of high-quality events across different markets, ensuring a sustainable and international business network.

 

More information: https://anuga-brazil.com.br/en/

 

Anuga Brazil on social media:

Facebook: facebook.com/anugabrazil

Instagram: anugabrazil

LinKedin: https://www.linkedin.com/company/anuga-brazil/

Youtube: https://www.youtube.com/channel/UCebO5_epuMPam5T6hBHVOjQ

 

Photos here

 

Information for the press:

2PRÓ Comunicação – Koelnmesse Brazil

Teresa Silva – teresa.silva@2pro.com.br | 11-99228-7836

Myrian Vallone – myrian.vallone@2pro.com.br

(11) 3030-9463 | 3030-9404

www.2pro.com.br

 

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