Anuga Select Brazil 2025 Attractions
Check out the Sensory Attractions confirmed for the 2025 edition
Content
2025 Ambassadors
Innovation Ambassador – Leila Okumura (Local.e), Inclusion Ambassador Chef – Chef Clau Arruda, and Franchise Ambassador – Fernando Luis Nardi (Assertiva Food Service).
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3rd First Class Butchers Workshop
Boost the performance of your butcher's shop with the 'First Class Butcher's Shop' course! Explore proven planning, organisation, coordination and control strategies to achieve optimum results and win full customer satisfaction. Discover innovative tools and practical solutions for beef boning. This unmissable event, organised by Expo Supermercados, is ideal for Owners, Managers, Butchers and Meat Specialists looking to transform their businesses now.
4rd National Congress for Neighbourhood Supermarkets
Connect with top leaders, supermarket owners and entrepreneurs at the National Congress of Neighbourhood Supermarkets, presented by Expo Supermercados! Get ready to exchange innovative ideas, realise promising deals and take your practical knowledge to new heights. Join us to strengthen your professional development and boost the retail sector at an unmissable event!
6th ABRASEL – ESBRE Meeting
Explore essential knowledge for the bar and restaurant segment at the event organised by Abrasel SP and Bares SP. Enjoy enriching debates and discussions with industry experts, providing valuable insights to improve your management and boost the success of your establishment.
Anuga Cast
Our podcast project is an exclusive collaboration with Rede Food Service, led by Co-Founders Reynaldo Zani and Janes Guimarães. We explore engaging interviews, enriching content from the Food and Beverage sector, and bring inspiring perspectives from renowned speakers. Get ready for a unique journey into the F&B universe.
Anuga StartUp Zone
In partnership with Abrasel-SP and Fab Lab, the Anuga Start-Up Zone pavilion has been revamped, serving as a hub for content and networking for the food and beverage startup community, featuring a Hackathon and demonstrations of the latest innovations through the Fogo Alto programme.
CLASH 2025 – Latin American Ice Cream Congress
In its 9th edition, the Latin American Ice Cream and Gelato Congress will take place on the 3rd day of the fair, in the Main Auditorium. With capacity for 200 participants, it will be the stage for talks, debates and workshops, bringing together the main players in the ice cream and gelato sector.
Halal Zone
Explore an exclusive pavilion dedicated to Halal-certified food and beverage products, in partnership with Fambras Halal, the largest certifier in Latin America. Enjoy enriching content on the subject, aligned with new business and networking opportunities.
Main Auditorium and Food Trends Auditorium
Enjoy three days of excellence at the Fair, with top-level programmes in two exclusive auditoriums: the Main Auditorium and the Food Trends Auditorium. Explore the world of food and drink with content of unrivalled quality.
Workshop “APEX by PEIEX”
Explore new horizons with Apex's exclusive opportunity for exporting brands or those looking to enter the international market. This programme offers an enriching learning environment with exclusive content, providing a unique experience to boost your global presence.
Business
‘We Take Care’ Program
Maximise the success of your participation in Anuga! Count on Fulstanding's expertise for a smooth entry into the market, simplifying import and export. Ensure smooth brand exposure and close deals efficiently with our VIP support. Let us take care of the details so you can focus on what really matters: your outstanding international presence at the fair.
ABAD Lounge
A solid partnership with ABAD - the Brazilian Association of Wholesalers and Distributors of Industrialised Products, which will bring together the country's main wholesalers and distributors.
Apex Brazil Pavilion
With 216m2, Apex Brasil will present 40 innovative national brands, unveiling launches and novelties that promise to transform the food and beverage sector. Explore the latest trends and discover the future of the industry in a space full of innovations.
CEAGESP Pavilion
The São Paulo wholesale and general warehousing company will bring to Anuga a pavilion dedicated to fruit, vegetable, and greens exhibitors, also attracting its buyer audience to the trade fair.
Discovery Space
Explore the latest trends in food and drink with mentoring from Local.e! Discover incredible innovations while 52 own brands occupy a 189m² pavilion, unveiling irresistible launches. A unique experience for food lovers.
EMBRAPA Pavillion
Strategic Partnership: Join EMBRAPA for an immersion in innovation, sustainability and technology in the food and beverage sector. Discover best practices through a stand with innovative brands and take part in an exclusive programme of content. Transform your business with industry-leading insights.
Environmental Partnership
Environmental Partnership with Carbon B, where we have the zero-carbon seal at the trade fair, in addition to raising awareness on the topic at various moments throughout the event.
Food Trends Space
Explore the future of Brazilian innovation! Discover a 108m² pavilion, home to 16 national companies with innovative, differentiated and disruptive products in various categories. Be surprised by the disruptive excellence that defines the Brazilian innovation scene. Visit and immerse yourself in the most innovative things in a single space!
IBRAC Pavilion
The Brazilian Cachaça Institute, an advocate for the interests of the cachaça production sector in the country, will serve as a hub connecting the out-of-home foodservice industry with various cachaça brands. The pavilion will bring together options for all business profiles, offering industry professionals the opportunity to explore new products, establish partnerships, and expand cachaça consumption within the gastronomic and beverage context, highlighting the versatility and tradition of this quintessentially Brazilian spirit.
Ilha do Sorvete by ABIS
An area designed in partnership with ABIS, the main organisation in the ice cream sector. It is dedicated to the ice cream, gelato, popsicle and other frozen delicacies industry, with 14 exhibition spaces. This area will offer a unique experience, where visitors can learn about the latest trends and innovations in the sector.
International Pavilions
Explore the world of international cuisine at our exhibition! With pavilions from over 16 countries, immerse yourself in a variety of high-quality food and drink products. Discover the pavilions where global delights meet - come and savour the world in one place!
Mega Matchmaking Program
Take part in three unmissable business rounds in just one: the first with our hosted buyers, the second brought by Apex with international buyers and the third by FOHB, connecting you to the main hotel chains in Brazil. Don't miss this unique opportunity to expand your business!
Networking cocktail for exhibitors and buyers
At the end of the first day of the fair, the A&B sector is involved in a crucial networking moment in an exclusive space. The exclusive setting provides a favourable atmosphere for exchanging insights and establishing valuable contacts. This unique moment not only reflects the importance of the event, but also emphasises the vitality and promising collaboration that will shape the future of the Food and Beverage segment.
Prime Club
Enjoy the VIP Lounge at the fair: exclusive Wi-Fi, first-class catering and a premium networking point. We offer convenience and a differentiated experience for our special guests.
Private Label Brazil
In its 8th edition, BMComm has become a partner trade fair of Anuga Brazil, adding even more to the A&B sector and to everything related to private labels in the country. More information on the conveniences on offer to make your visit to both fairs easier will be coming soon!
Programa VAREJO VIP
Serão 30 compradores de redes de supermercados do Interior de SP que visitarão a Anuga Brazil em sistema de tour guiado passando por todos os expositores da feira dentro do programa de hosted buyer.
Sindal Equipment and Technology Showroom
Explore 240m2 of innovation in the Sindal Showroom, a technological landmark in the food service sector. Discover sustainable, intelligent and personalised solutions designed by market leaders to meet today's challenges. Increase your autonomy and exclusivity by immersing yourself in the future of gastronomic business.
Solidarity Ticket
Visitors should enter the fair with a donation of 1kg of non-perishable food for the Sesc Mesa Brasil campaign to combat hunger in Brazil.
The Organic Atmosphere Pavilion
Explore the best of the organic world at the pavilion in partnership with Organis!Discover national and international industries committed to sustainable, pesticide-free products. A unique experience to appreciate the best that nature has to offer.
VIP Premium Buyers Programme
In partnership with DDLM, an agency specialising in qualifying buyers for trade fairs, Anuga Select Brazil is bringing a communication channel to strengthen the relationship with the most important buyers from the various A&B channels with an exclusive loyalty programme, as well as a reception and special services.
VIP Retail Programme
There will be 30 buyers from supermarket chains in the interior of São Paulo who will visit Anuga Brazil on a guided tour of all the fair's exhibitors as part of the hosted buyer programme.
Sensory
2025 Anuga Brazil Award
The awards at the fair include three categories: Most Sustainable, Innovative and Interactive Stands. Visitors have the opportunity to vote, and the awards ceremony takes place on the last day of the fair in the Prime Club lounge.
Soon more information
Anuga Recipes
In partnership with Chefs Brasil, get ready for episodes of previously unseen recipes, with the exhibiting brands teaming up with great chefs to prepare spectacular menus.
Chefs Brasil Pavilion
With culinary competitions, a podcast, a technical arena, a pizza festival, and interviews, this pavilion will be a major attraction at the trade fair, targeting not only chefs but also the food service and retail sectors. It will foster business opportunities and enhance visibility for both exhibitors and visitors.
Concept Supermarket
Explore retail innovation at the Expo Supermercados stand, where a Concept Supermarket awaits your visit in a cosy 153m² space. Discover the sector's leading suppliers, providing a unique experience for supermarket owners eager for novelties and quality.
Cooking Show Anuga Brazil
Explore three days full of unforgettable culinary experiences, where renowned brands and top chefs come together to present spectacular classes. Discover innovative recipes and irresistible menus at an unmissable event!
Drink Experience Flix
With the mentoring of BaresSP, we bring you a web series held at Abrasel-SP with show classes, drink tastings with special guests and much more, so you can get inspired and create your own flavour adventures!
Pizza Maker Championship
Promoted by the renowned Conpizza Institute, the grand champion will secure their place on the prestigious international Pizza Challenge stage, hosted in Las Vegas, USA, as part of Pizza Expo.
