The premier food and beverage trade fair integrates the entire productive chain, featuring key players from retail and food service sectors.

Preparations for Anuga Select Brazil 2024 are in full swing, scheduled for April 9–11 at Distrito Anhembi, São Paulo. Beni Piatetzky, Managing Director of Koelnmesse Brazil, emphasizes that the transition to the global “Anuga” brand—aligning the event with its German parent, the world’s largest food exhibition—strengthens trade ties across nearly 130 countries.

“This edition carries significant weight for Koelnmesse globally, as the company celebrates its 100th anniversary. It is a vital platform for networking, market intelligence, and finding tailored business solutions,” notes Piatetzky.

Strategic Growth and Market Trends

Polliana Claudino, Manager of Anuga Brazil, highlights Brazil’s status as a top global producer and exporter. The 2024 edition projects a 30% growth over the previous year, with 500 exhibiting brands from 25 countries and an expected attendance of 16,000 professional visitors.

Key emerging trends taking center stage include:

• Halal Market Expansion: In partnership with Fambras Halal, the fair will feature a dedicated pavilion. Ali Hussein El Zoghbi, Vice President of Fambras, points out that the global Islamic economy reached US$ 2.29 trillion in 2022, growing at 9.5% annually.
• Olive Oil Excellence: The 14th ExpoAzeite 2024 will showcase the rising quality of Brazilian production, which Embrapa and UFRJ researchers have recently certified as meeting international quality standards.

Featured Hubs: Business, Content, and Innovation

???? Business Facilitation

• Mega Business Roundtables: A tripartite matchmaking session involving hosted buyers, international buyers curated by ApexBrasil, and hotel chains represented by FOHB.
• Anuga Partner State (Rondônia): Spotlighting regional excellence and strategic local brands.
• Discovery Space & Food Trends: Showcasing the latest disruptors and SME innovations with mentorship from Local.e.

???? Specialized Technical Content

• Strategic Congresses: High-level debates hosted by ABIR (Non-alcoholic beverages) and ABRASEL (Bars and restaurants).
• Industrial Kitchen Innovation: The Sindal Showroom (225 m²) will present sustainable and smart technological solutions for the food service sector.
• Agrotech Immersion: The Embrapa Pavilion will focus on sustainability, traceability, and food technology.

???? Immersive Experiences

Attendees can engage in a series of “Sensory Experiences,” including the Pizza Workshop, the 2nd Pizzaiolo Championship, the Anuga Brazil Cooking Show, and the Model Supermarket, which provides live training on retail best practices.

Event & Organization Overview

Service Details:

• Event: Anuga Select Brazil 2024
• Dates: April 9–11, 2024
• Hours: 10:00 AM to 7:00 PM
• Venue: Distrito Anhembi, São Paulo – Brazil
• Strategic Partners: ABIA, ABIR, ABRASEL, APEX-BRASIL, EMBRAPA, and EXPO SUPERMERCADOS.

About Anuga Select Brazil Organized by Koelnmesse Brazil, the event facilitates high-level networking between global brands and professional buyers, providing a centralized platform for business development, innovation, and international trade across the F&B value chain.

About Koelnmesse – Global Competence in Food and FoodTec Koelnmesse is a global leader in organizing trade fairs for the food and beverage sectors. Its portfolio includes absolute market leaders such as Anuga, ISM, and Anuga FoodTec. By operating in key emerging markets, the group ensures a sustainable and influential international business network for its global clientele.

For more information: anuga-brazil.com.br