What is Anuga Select Brazil?

The largest food and beverage event in the world also takes place in Brazil!

Part of the Anuga Cologne family, Anuga Select Brazil is the leading platform for content, networking, and business for the food and beverage industry in the Americas. Held annually in São Paulo, the fair brings together professionals from supermarkets, wholesalers, retailers, food service networks, hospitality, and more.

More than a launch showcase, Anuga enriches the industry with debates on the sector’s future, presents global trends, promotes networking with industry-leading executives, introduces new partners, and, of course, offers real business opportunities!

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Discover the variety of products, solutions, and services at Anuga Select Brazil

AGRIFOODS

Agricultural Foods

BREAD & BAKERY

Bakery Products

CHILLED & FRESH FOOD

Fresh and Refrigerated Foods

DAIRY

Dairy Products

DRINKS & HOT BEVERAGES

Alcoholic and Non-Alcoholic Drinks

FINE FOOD

Gourmet Foods

FOOD SERVICE

Food Service

ORGANICS

Organic Products

MEAT

Animal Protein

SWEETS & SNACKS

Sweets and Snacks

Sponsorship

10 Reasons Not to Miss Anuga Select Brazil

Global high-level networking

Join the community and connect with over 16,000 qualified visitors from 65 countries, including buyers, distributors, and strategic decision-makers.

Over 500 exhibiting brands in one place

Access a wide variety of suppliers and innovations in the sector, optimizing your prospecting and strategic partnerships.

Proven business opportunities

In the last edition, the event hosted 2,654 meetings in the Business Round, generating BRL 89 million in concrete opportunities.

Relevant and specialized content

Attend lectures, workshops, and presentations on market trends, innovation, and sustainability, helping you make strategic decisions.

Access to launches and innovations

Discover new products, technologies, and solutions before your competitors, ensuring a competitive advantage.

Qualified business meetings

Have pre-scheduled meetings with strategic buyers and suppliers, optimizing your time and increasing chances of closing deals.

International benchmarking

Compare products, processes, and strategies with companies worldwide, understanding global trends and expansion opportunities.

Brand visibility and strengthening

Position your company alongside the main market players and gain exposure at a well-established international event.

Access to market insights

Research data and studies presented at the event help validate investment and expansion decisions.

Unique and differentiated experience

A combination of content, business, and networking in a single event that connects the entire food and beverage chain, creating a highly strategic and experiential visit. Free for visitors—just register!

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Did you know?

Key facts about the food and beverage market in Brazil

1. Brazil is the largest food and beverage market in Latin America and among the top 10 in the world.

2. The sector represents around 10.8% of the national GDP, according to ABIA (Brazilian Food Industry Association), 2024.

3. In 2024, the Brazilian food industry earned R$1.277 trillion, an increase of 9.98% over the previous year, according to the Brazilian Food Industry Association (ABIA).

4. Most of the turnover, 72%, came from the domestic market, while 28% came from foreign trade.

5. In general, the segments that grew the most were food service (+10.4%) and food retail (+8.8%).

6. The food industry invested almost R$40 billion in 2024. Of this amount, R$24.9 billion was directed towards innovations and R$13.80 billion towards mergers and acquisitions.

7. When we talk about the drinks sector, this industry generates more than R$230 billion a year.

8. Brazil is the 3rd largest beer consumer market in the world, behind only China and the USA.

9. Brazilian products reach more than 190 countries, the main markets being Asia (38.7% of exports, especially China, with a 14.9% share), followed by the Arab League (18.9%) and the European Union (12.6%). The items that top the list are animal proteins (meat), with US$ 26.2 billion; sugar products, with US$ 18.9 billion; soy products, with US$ 10.7 billion; oils and fats, with US$ 2.3 billion; juices and vegetable preparations, with US$ 3.7 billion; ABIA 2024.

10. The food industry created 72,000 direct jobs in 2024 - the number of workers in the production chain reaches 10.4 million. Added to the 288,000 indirect jobs, there were 360,000 new vacancies, ABIA, 2024.