In its third consecutive year as a key component of Anuga Select Brazil 2024, the Expo Supermercados segment saw a 35% increase in attendance compared to the previous edition. The event attracted retail executives from across Brazil and Argentina, cementing its role as a cross-border hub for innovation.

“This partnership is vital; Anuga delivers the new products and opportunities that fuel the retail sector nationwide,” noted Fabiano Polese, Director of Expo Supermercados.

From Loss Prevention to Operational Efficiency

The program addressed a broad spectrum of retail management, from family-owned businesses to global industry leaders. A significant highlight was the focus on Loss Prevention, with specialized workshops aimed at protecting margins and optimizing inventory.

Strategic Partnerships and Cost Reduction

Exhibitors and sponsors introduced high-impact solutions for modern supermarkets:

• Energy Optimization: Through a partnership with (re)energisa, retailers explored the “Free Energy Market” (Mercado Livre de Energia), which offers up to 30% savings on electrical consumption.
• Merchandising Excellence: Ambev utilized a “Model Supermarket” layout to demonstrate advanced shelving strategies and how optimized product placement directly correlates with increased sales volume.

Retail Media and Omnichannel Integration

Americanas played a prominent role, not only through brand activation but also by leading the discussion on Retail Media.

• Monetization Strategies: The keynote focused on how Retail Media has evolved from a trend into a core business reality, allowing supermarkets to leverage their own platforms to drive sales and generate ancillary revenue streams.
• Omnichannel Journey: Insights were shared on creating seamless consumer connections across physical and digital touchpoints.

“We offer a 360-degree ecosystem, featuring everything from shelf manufacturers to refrigerated displays—essentially everything a retailer needs to build and scale a store,” Polese concluded.

Event & Organizer Overview

Service Details:

• Event: Anuga Select Brazil 2024
• Dates: April 9–11, 2024
• Venue: Distrito Anhembi, São Paulo – Brazil
• Strategic Partners: ABIA, ABIR, ABRASEL, APEX-BRASIL, EMBRAPA, and EXPO SUPERMERCADOS.

About Anuga Select Brazil Organized by Koelnmesse Brazil, Anuga Select Brazil is the premier B2B platform for the Latin American food and beverage industry. It facilitates high-level networking between global brands and professional buyers, serving as a vital hub for business development and technological industry breakthroughs.

About Koelnmesse – Global Competence in Food and FoodTec Koelnmesse is a global leader in organizing trade fairs for the food and beverage processing sectors. With a portfolio of world-leading events such as Anuga, ISM, and Anuga FoodTec, the organization maintains a strong presence in key emerging markets—including Brazil, China, India, and the UAE—to ensure a sustainable and influential international business network.

Digital Channels:

• Website: anuga-brazil.com.br
• LinkedIn: anuga-brazil