Refix utilizes seawater sourced from Spain’s Costa da Morte (Galicia) to produce a premium beverage designed for rapid rehydration and mineral replenishment. Positioned as a clean-label alternative to traditional sports drinks, the product supports athletic recovery and daily metabolic balance.

The brand stands out for its high-tech purification process, ensuring a functional and sustainable product profile.

“We extract seawater through a rigorous filtration process that eliminates microplastics and viruses while preserving essential minerals. By blending this with organic ingredients, we’ve achieved a mineral composition similar to human blood plasma—all without high sugar content, artificial dyes, or preservatives,” explains Lourival Barreto, CCO of Refix.

Strategic Market Positioning and Benefits

Currently distributed in 12 countries, Refix prioritizes eco-friendly packaging, utilizing only glass and Tetra Pak. The product line includes four flavor profiles: Pineapple & Coconut, Apple & Coconut, Lemon, and Orange—each containing a 20% seawater concentration.

Key Value Propositions:

• Athletic Performance: The only 100% natural isotonic drink specifically engineered for high-performance recovery.
• Holistic Wellness: High vitamin and mineral content aids digestion, combats fatigue, regulates blood pressure, and supports bone health.
• Clean Label Innovation: A functional beverage that fulfills the demand for “better-for-you” products with zero chemical additives.

Event & Organization Overview

Service Details:

• Event: Anuga Select Brazil
• Dates: April 9–11, 2024
• Venue: Distrito Anhembi, São Paulo – Brazil
• Strategic Partners: ABIA, ABIR, ABRASEL, APEX-BRASIL, EMBRAPA, and EXPO SUPERMERCADOS.

About Anuga Select Brazil Organized by Koelnmesse Brazil, Anuga Select Brazil is the premier B2B platform for the Latin American food and beverage industry. It facilitates high-level networking between global brands and professional buyers, serving as a vital hub for business development and technological industry breakthroughs.

About Koelnmesse – Global Competence in Food and FoodTec Koelnmesse is a global leader in organizing trade fairs for the food and beverage processing sectors. With a portfolio of world-leading events such as Anuga, ISM, and Anuga FoodTec, the organization maintains a strong presence in key emerging markets—including Brazil, China, India, and the UAE—to ensure a sustainable and influential international business network.

Digital Presence:

• Official Website: anuga-brazil.com.br
• LinkedIn: anuga-brazil