The opening day of Anuga Select Brazil—the premier hub for the Latin American food and beverage industry—was defined by high-level strategic networking and a robust presence of international stakeholders seeking partnership opportunities with Brazilian enterprises.

“Anuga is more than a traditional trade fair; it is a global business platform. We are an ecosystem connected to the world’s largest international F&B network. Our mission is clear: to facilitate market expansion, strengthen export capabilities, and drive the sustainable growth of the entire value chain,” stated Beni Piatetzky, Managing Director of Koelnmesse Brazil.

Export Powerhouse and Institutional Synergy

A key partner of the event, ApexBrasil, reported that companies supported by the agency generated over $50 billion in exports in the first half of 2025 alone. Juarez Leal, Head of Digital Platforms, emphasized the importance of fostering global awareness for domestic brands to capitalize on international opportunities.

The official opening ceremony gathered top-tier leadership from major industry entities, including:

• Embrapa (President Silvia Massruhá)
• ABRASEL-SP (President Luizinho Hirata)
• FAMBRAS (President Mohamed Hussein)
• Private Label Brazil (CEO Giulio Rossi)

A Global Marketplace: Case Studies in Expansion

Held at Distrito Anhembi (April 7–9), Anuga hosts over 550 brands, representing exhibitors from 65 countries and attendees from over 70.

• Tunisian Olive Oil: Fen Al Kimya debuted three premium olive oil brands from Tunisia. Director Rita Bassi highlighted that Brazil is currently one of the fastest-growing olive oil markets globally, making it a “top-tier” destination for Tunisian exports.
• Patagonian Innovation: Fruch, an Argentine brand of 100% natural apple chips, returned to the event after successfully entering the Brazilian market following the 2025 edition. Partner Gaston Arcucci noted the immense market potential, stating: “The population of São Paulo alone rivals that of Argentina. We project that Brazil will represent 50% of our total global revenue within the next two years.”

About Anuga Select Brazil

Anuga Select Brazil is the primary strategic meeting point for the F&B industry in Latin America. It facilitates high-level networking between global brands, buyers, and experts to drive business development and identify trends.

Key Performance Indicators (2025 Cycle):

• Exhibitors: 38 countries.
• Attendees: 65+ nations.
• Business Rounds: 2,650 meetings.
• Economic Impact: R$ 89 million in commercial opportunities generated.