Why Exhibit
Join Anuga Select Brazil
The strategic meeting point for the Food & Beverage industry in Brazil and Latin America.
Anuga Select Brazil puts your company face to face with the main buyers in Brazil and the world, who are looking for new products and suppliers.
The event is a unique opportunity to expand your customer base and strike significant deals with buyers from both the Brazilian and international markets. Take advantage of the opportunity to grow your business through the matchmaking program and the global network of buyers from Koelnmesse.
I want to exhibit in 2026.
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07.-09.04.2026
10:00 AM to 7:00 PM
Anhembi District - SP
Why Exhibit?
High-level Networking:
Connect with buyers, distributors, and decision-makers from 65 countries.
Proven Results:
In 2025, 2,654 business meetings were held, generating R$ 89 million in commercial opportunities.
International Visibility:
Position your brand at an event gathering over 16,000 qualified visitors and 510 exhibiting brands.
Innovation and Trends Environment:
Showcase your products in a space that connects technology, sustainability, and future consumption.
Exclusive Business Rounds:
Maximize your investment with pre-scheduled, targeted meetings with potential clients and partners.
Who Participates
Anuga Select Brazil connects the entire F&B value chain:
Food and Beverage Industry
Importers and Exporters
Retail and Wholesale
Food Service and Distributors
Hospitality
Supermarkets
Distributors and Retailers
Startups and technology companies for the sector
Innovation, R&D, Supply Chain, and Marketing professionals
And various other sectors of food and beverages!
What You Gain by Exhibiting
Immediate business opportunities and long-term partnerships
Access to international buyers
Strengthening your brand in Brazil and worldwide
Qualified and strategic networking
Market insights and global trends
Exclusive Advantage: Business Rounds
The Business Round is one of the main benefits for Anuga Select Brazil exhibitors—here’s why:
- That hard-to-reach buyer? We bring them to you!
- Companies you haven’t mapped but have great business potential? We present them to you!
- You already know which buyers are interested in your product? We bring them to you.
- In just 3 days, we gather buyers from all over Brazil focused on closing deals—saving costs on client visits, optimizing your Anuga investment, and creating long-term partnerships!
- The Business Round is free for all exhibitors—just schedule and participate!
Become an exhibitor in 2026
Anuga Select Brazil puts your company face to face with the main buyers in Brazil and the world, who are looking for new products and suppliers.
Ways to Participate and Stand Out at Anuga Select Brazil
- Booth in the pavilion
- Merchandinsing
- Digital or physical activations with visitors
- Sponsorship packages
- Partner participation
- And much more!
There are multiple options to fit your budget and benefit your business. Contact our sales team and we’ll assist you!
How to Prove ROI from Events
1. Qualified Leads and New Business Opportunities
- Events like Anuga Select Brazil connect exhibitors directly with decision-makers, reducing the sales cycle.
- Tools like business rounds ensure contact with real leads with high conversion rates. 👉 Metric: Number of meetings held, leads generated, and follow-up on proposals.
2. Brand Positioning and International Visibility
- Presence at a reference event provides exposure to thousands of qualified visitors and increases brand value perception.
- Anuga Brazil promotes media, digital marketing, and press campaigns, extending reach throughout the year. 👉 Metric: Media coverage, digital reach, booth visitors, activation engagement.
3. Reduced Customer Acquisition Cost (CAC)
- Instead of multiple isolated actions, the event concentrates opportunities that would take months or years into just 3 days, plus a digital platform supporting branding all year.
- Networking and prospecting in a qualified environment make acquisition more efficient. 👉 Metric: Comparison of average CAC in other actions vs. CAC obtained at the event.
4. Benchmarking and Market Intelligence
- The event is a platform to track global trends, competitors, pricing, and innovations.
- Participation generates valuable insights for strategic decisions and new products. 👉 Metric: Post-event internal reports with competitor and trend information.
5. Customer Relationship and Loyalty
- Beyond prospecting, the event strengthens bonds with current clients, increasing LTV (lifetime value).
- Experiences and activations reinforce brand recall. 👉 Metric: Number of clients received at the booth, relationship meetings, recurring business.
6. Short- and Long-Term Business Generation
- In 2025, Anuga Select Brazil generated R$ 89 million in opportunities, proving direct return.
- Many negotiations started at the fair evolve in subsequent months, increasing impact. 👉 Metric: Contracts closed at the event + post-event pipeline.
Participating in an event is an investment in commercial growth, brand positioning, and market intelligence. ROI can (and should) be measured using business, marketing, and relationship metrics. We can help you achieve this!
See the Report of the Previous Edition
and Verify Business Success at Anuga Select Brazil
What our exhibitors say
Check out real testimonials from exhibitors from previous editions
Grano is participating in Anuga for the second consecutive year, and this year we have seen a significant number of exhibitors, visitors, and professionals interested in equipment from our product portfolio.
Vera Slomp - Commercial and Administrative Director at Grano Equipamentos.
It has been three years of partnership between our state and Anuga. Anuga greatly symbolizes this trade exchange, the possibility of placing Rondonian products on Brazilian and global shelves.
KÃvia Vilarim - Investment Attraction Coordinator at the Secretary of Economic Development of the State of Rondônia
Participating in Anuga Select Brazil means generating new business and promoting new markets for our cooperatives through the well-selected audience visiting the fair, including distributors, suppliers, importers, and wholesalers.
Jean Fernandes, Business Analyst at OCB
Many visitors are coming to the fair to seek new knowledge, new information through the content offered by Anuga as they are starting their own businesses and the fair contributes to the future of national foodservice.
João Pedro - Gastronomic Technician, Alfama Foods Brazil
This year has been much more productive for us than last year. I believe we will have good feedback from customers for future business based on the contacts made here, as we felt the visitors were more focused on making purchases. We are looking forward to coming back next year when the fair becomes Anuga. We understand that this change will be great for everyone."
Carlos Guartieri - Marketing Manager
This is the first time we have exhibited our products at a trade show. And we are satisfied. Our expectations have been fully met. And we believe that we will make good deals in the coming months with the contacts made here. We intend to come back next year."
Gabriela Zamglobi - Commercial Manager
The fair is going really well. The flow is great. The audience is highly qualified, even though entry is free, which could attract curious people. We already have customers who scheduled meetings with us. We are very pleased with the outcome."
Alyne Almeida - Analyst
We are very happy with the outcome. Last year, we brought three producers, and this time, we brought five. I've seen that besides networking, these producers have been finding business opportunities, which makes the state of Rondônia very pleased."
Francirlene Santana - Coordinator
The fair was fantastic. Always a business-oriented environment, with people interested in getting to know the products and technologies. The content generated at the National Neighborhood Supermarket Congress was a great success. Events like this are essential because they provide access to products for creating a complete mix for customers, who are becoming increasingly demanding."
Fabiano Polese - Director
It's been very constructive. It's our market niche: food service. Many people are seeking our services. We are happy. Next year, we plan to expand our booth at the fair."
Henrique Jacob - Marketing assistant
This is our first international fair. The world is here, making the event an exceptional opportunity to showcase what family farming produces. The reception has been wonderful and interesting, as people are surprised to see that family farming now has products ready for the market, with high added value. There are 25 cooperatives from Alagoas, Bahia, Rio Grande do Norte, and Rio Grande do Sul represented here by the Union of Cooperatives of Family Farming and Solidarity Economy - Unicafes."
Luiza Andrade - Coordinator
We are participating for the fourth consecutive time in the fair, with a large project, a diverse booth, and we invite our partners and associates. Every year has been a great success. In this edition, we've mixed it up more with activities, talks, content, and our space featuring culinary presentations. It's always very rewarding for us to participate, especially with the small producers who are our long-time partners. I really like this fair, and Abrasel is very happy with this partnership."
Ana Salles - Events Director
The participation of Organis has been very positive. Despite not having a large pavilion, it's a step forward. This is the second time we are participating, and we are growing along with the fair, which is becoming more established in Brazil. We believe that next year will be even better because the potential is immense, and there's a very diverse audience. Organics need to be present in spaces that are not yet fully established, and we, as an association, have the role of communicating the 'organic' brand more and more. It's not just a product, it's also a mindset, a philosophy, a lifestyle, a certification, and a law – in fact, it's important to emphasize that selling a product as organic that isn't actually organic isn't just a mistake, it's a crime. Therefore, being here is crucial for people to understand the value of organic, to hear the stories of our exhibitors. Retail needs more and more organics on its shelves because research itself shows that. Everyone wants to see more healthy, organic, natural, and fresh products."
Cobi Cruz - Executive Director
Services for Exhibitors
Through the We Take Care program, we assist our exhibitors and partners with a range of services that simplify event participation, ensure reliability, and enhance the overall experience.
Logistics/Import Consulting:
Fulstandig Shows e Eventos MC
Contact: Mariane Ewbank
- Tel.: +55 11 2207-7650
- Cel.: +55 11 99942-1354
- mewbank@fulstandig.com.br
- www.fulstandig.com.br
Due to restrictions from the Agricultural and Health Authority (Anvisa) and MAPA for product imports to Brazil, we have also prepared a guide with key steps for your planning.
Marketing Services for Trade Shows:
Double Down Live Marketing
Contact: Michael Fine, CEO/Founder
- Tel.: + 55 11 99332-3244
- fine@doubledown.com.br
- https://www.doubledown.com.br/
Exhibitor
Personalized assistance
- Tel.:+55 11 5087-3455
- anuga@adturismo.com.br