Anuga Around the World
Did you know that Anuga Select Brazil is part of a family of 13 food industry events held worldwide?
Fairs such as Anuga, ISM (International Sweets and Biscuits Fair), and AnugaFoodTec are recognized globally as absolute leaders. Koelnmesse also organizes food and beverage trade shows in emerging markets such as China, India, Italy, Japan, Thailand, the United States, and the United Arab Emirates. Through these global activities, it offers clients a portfolio of high-quality, comprehensive events across different markets, ensuring a sustainable and international business network.
We Are Anuga:
understanding the Food & Beverage industry as a community
At a time when the food and beverage sector is becoming increasingly global, and as the importance of sustainability and healthy eating grows rapidly, along with the need to stay up-to-date, it is essential to create connections to find collective solutions.
The #weareAnuga concept embodies this idea: bringing together the diverse and vibrant world of food into a single global community.
In Brazil, Anuga Select Brazil extends this movement, connecting brands, buyers, and experts to drive innovation, business, and sustainable development across the entire food and beverage value chain.
How We Can Help You Internationally
If You Are an Exhibitor
- Access to global buyers: We welcome visitors from over 65 countries, including importers, distributors, and major retailers.
- Presence in a global network of events: We organize trade shows in strategic markets (Germany, Asia, the Middle East, and Latin America). Brazilian exhibitors can leverage this network to expand their global presence.
- Rodadas de negócios internacionais: organizamos encontros B2B estruturados com compradores estrangeiros.
- International business rounds: We organize structured B2B meetings with foreign buyers.
- International brand visibility: Participating in Anuga positions your company on a global stage, increasing credibility and international recognition.
- Global market intelligence: Beyond exhibiting, you gain access to trends, studies, and market insights that help align your products with international demand.
- International benchmarking: Compare strategies, pricing, packaging, and innovation to strengthen product competitiveness.
If You Are a Visitor
- Global connections in one place: The event brings together brands and professionals from over 65 countries, creating an international network of contacts and business opportunities beyond the local market.
- Access to international exhibitors: Visitors discover companies and products from all over the world, expanding their portfolio of suppliers and strategic partners.
- Global benchmarking opportunities: Compare trends, solutions, technologies, and innovations globally, identifying opportunities for adaptation or market expansion.
- Global trends and insights: Lectures, workshops, and market studies provide an up-to-date view of the food and beverage industry in Brazil and worldwide.
- Strategic networking: On-site meetings and activations allow connections with leaders, experts, and global companies, creating lasting relationships.
- Exploration of innovation and ESG: Visitors are exposed to sustainable solutions and practices shaping the future of the industry internationally.
- Broadened market perspective: Attending Anuga Select Brazil is an opportunity to explore new expansion paths, whether importing, innovating, or adapting products for the global consumer.
Who is Koelnmesse
Koelnmesse is the Brazilian subsidiary of Koelnmesse GmbH, one of the world’s leading trade fair organizers. The Koelnmesse Group organizes over 80 events annually in multiple countries, including Brazil, Germany, China, India, Japan, Thailand, Turkey, the United States, and the UAE.
This global presence allows us to provide clients with a network of events that grant access to diverse markets, creating solid and stable foundations for international business.
