{"id":65129,"date":"2026-03-02T21:43:30","date_gmt":"2026-03-03T00:43:30","guid":{"rendered":"https:\/\/anuga-brazil.com.br\/?p=65129"},"modified":"2026-03-02T21:43:30","modified_gmt":"2026-03-03T00:43:30","slug":"with-a-strong-export-oriented-agribusiness-sector-brands-target-international-buyers","status":"publish","type":"post","link":"https:\/\/anuga-brazil.com.br\/en\/with-a-strong-export-oriented-agribusiness-sector-brands-target-international-buyers\/","title":{"rendered":"With a Strong Export-Oriented Agribusiness Sector, Brands Target International Buyers"},"content":{"rendered":"

Agribusiness is one of the main drivers of Brazil\u2019s trade balance. In January alone, the sector accounted for 43% of the country\u2019s exports, totaling US$ 10.8 billion, according to data from Brazil\u2019s Ministry of Agriculture and Livestock (MAPA). However, the growth in foreign sales is not limited to commodities. Companies engaged in processing and adding value to agricultural products have been increasingly seeking international buyers and strengthening their export strategies.<\/span><\/p>\n

Coffee is an emblematic example. As the world\u2019s largest exporter, Brazil accounts for more than one-third of the global market. With this scenario in mind, TRIO COFFEE, a specialty coffee producer from Serra da Mantiqueira (MG), is investing in closer relationships with foreign buyers to expand its presence abroad.<\/span><\/p>\n

A similar movement can be seen in the functional foods and health-oriented products segment. A\u00e7a\u00ed Fresh, which already operates in countries such as the United States, Canada, Portugal, and Australia, sees the current landscape as an opportunity to expand its international presence, especially with higher value-added products. A\u00e7a\u00ed, recently recognized as a national symbol, has been gaining increasing visibility overseas and reinforcing Brazil\u2019s positioning as a supplier of distinctive ingredients and food products.<\/span><\/p>\n

The impact of this momentum is reflected in the sector\u2019s business agenda. Events focused on the food and beverage industry have seen growing participation from brands directly linked to agribusiness and focused on international expansion.<\/span><\/p>\n

Anuga Select Brazil is one such example. Taking place from April 7 to 9 at Distrito Anhembi in S\u00e3o Paulo, the event is expected to bring together companies interested in expanding commercial partnerships both domestically and internationally. It is projected to host the largest business matchmaking round ever held at a trade fair. The initiative is supported by the Brazilian Trade and Investment Promotion Agency (APEX), reinforcing its focus on internationalization. The goal is to connect Brazilian companies with decision-makers from both the national and international markets, facilitating negotiations and expanding market reach.<\/span><\/p>\n

This is why TRIO COFFEE has decided to participate for the second consecutive year. \u201cWe aim to increase our business volume, expand our consumer base, and enhance the brand\u2019s reach,\u201d says the company\u2019s commercial representative, C\u00e9sar Pereira.<\/span><\/p>\n

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Also exhibiting, A\u00e7a\u00ed Fresh has chosen the event, considered the leading food and beverage industry trade show in Latin America, to launch Brazil\u2019s first a\u00e7a\u00ed cream with 15 grams of protein and collagen, zero lactose, zero gluten, and no preservatives. \u201cParticipating in Anuga is an opportunity to expand qualified networking, prospect international buyers, and increase the brand\u2019s presence in new distribution channels,\u201d says Commercial Director Jean Ferraz.<\/span><\/p>\n

\u201cWith Brazil consolidated as an agri-food powerhouse, integration between the field and industry becomes essential for retail companies, food service networks, out-of-home dining, and hospitality. It is precisely this connection that will guide the debates and business opportunities at the 2026 event, positioning Brazil\u2019s food industry at the center of economic expansion opportunities,\u201d explains Polliana Claudino, the fair\u2019s project manager.<\/span><\/p>\n

Service Information<\/span><\/p>\n

ANUGA SELECT BRAZIL<\/b><\/p>\n