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Next edition:

07-09.04.2026

10:00 AM to 7:00 PM

Anhembi District - SP

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07.-09.04.2026

10:00 AM to 7:00 PM

Anhembi District - SP

Anuga Select Brazil

A new name, even more business!

Anuga Select Brazil is the largest food and beverage trade fair in the Americas. With over a century of tradition and excellence, it offers the perfect opportunity to boost your business globally.

Openness and transparency, trust and partnership, trends and transformation: on the path towards a sustainable and fair food system, the global food industry is undergoing dynamic changes. As the world's leading food and beverage fair, Anuga is bringing together the industry's largest national and international community, generating a positive spirit of optimism.

Words from those who lived the Anuga experience

We've gathered real testimonials from exhibitors and visitors who enjoyed the finest experience an epicurean event can provide

Maratá

Visitante

A Anuga Select Brazil é uma experiência incrível, estamos visitando a feira e conhecendo
expositores, fornecedores com um leque de produtos e variedades que trazem inovações
e atualizações para o nosso comércio para levaremos a região do Pará.

Lucas Ursen, Diretor do Supermercado Maratá

Supermercado Nordestão

Visitante

A oportunidade de conhecer novas empresas que não estão no rol normal das grandes indústrias que estão acostumadas a lidar no dia a dia, tem sido uma experiência muito positiva participar da feira.

Pedro Medeiros, Gerente Comercial do Supermercado Nordestão

Hotéis Pestana no Brasil

Visitante

A importância de participar da feira é ver as novidades do mercado para
o segmento hoteleiro, conhecer novos fornecedores, parceiros e ver as grandes
tendências para o futuro.

Marcelo Lemos, Gerente de Compras Corporativo da Rede de Hotéis Pestana no Brasil

VANTAJÃO ATACADO

Visitante

Feira e rodada de negócios muito produtiva, parabéns pela organização.

Jean Girardi, Comprador VANTAJÃO ATACADO (Grupo Andreazza)

Grano

A Grano participa pelo segundo ano consecutivo na Anuga, neste ano temos visto um número expressivo de expositores, visitantes e profissionais interessados em equipamentos do nosso portfólio de produtos.

Vera Slomp, Diretora Comercial e Administrativa da Grano Equipamentos

Invest Rondonia – 2024

São 03 anos de parceira entre nosso estado com a Anuga. A Anuga simboliza muito esta troca comercial, a possibilidade de colocar nas prateleiras brasileiras e do mundo os produtos rondonienses.

Kívia Vilarim - Coordenadora de Atração de Investimentos da Secretária do Desenvolvimento Econômico do Estado de Rondônia.

Sistema OCB

Participar da Anuga Select Brazil é gerar novos negócios e promover novos mercados as nossas cooperativas através do público bem selecionado que está visitando a feira, desde distribuidores, fornecedores, importadores e atacadistas.

Jean Fernandes - Analista de Negócios da OCB

Alfama Foods Brasil

Muitos visitantes estão vindo na feira buscar novos conhecimentos, novas informações através dos conteúdos oferecidos pela Anuga pois estão abrindo os seus próprios negócios e a feira agrega no futuro do foodservice nacional.

João Pedro - Técnico Gastronômico

QUEIJO BANDEIRA

This year has been much more productive for us than last year. I believe we will have good feedback from customers for future business based on the contacts made here, as we felt the visitors were more focused on making purchases. We are looking forward to coming back next year when the fair becomes Anuga. We understand that this change will be great for everyone."

Carlos Guartieri - Marketing Manager

SANTA TEREZINHA MASSAS

This is the first time we have exhibited our products at a trade show. And we are satisfied. Our expectations have been fully met. And we believe that we will make good deals in the coming months with the contacts made here. We intend to come back next year."

Gabriela Zamglobi - Commercial Manager

SEARA

The fair is going really well. The flow is great. The audience is highly qualified, even though entry is free, which could attract curious people. We already have customers who scheduled meetings with us. We are very pleased with the outcome."

Alyne Almeida - Analyst

Invest Rondonia – 2023

We are very happy with the outcome. Last year, we brought three producers, and this time, we brought five. I've seen that besides networking, these producers have been finding business opportunities, which makes the state of Rondônia very pleased."

Francirlene Santana - Coordinator

EXPO SUPERMERCADOS

The fair was fantastic. Always a business-oriented environment, with people interested in getting to know the products and technologies. The content generated at the National Neighborhood Supermarket Congress was a great success. Events like this are essential because they provide access to products for creating a complete mix for customers, who are becoming increasingly demanding."

Fabiano Polese - Director

PMG

It's been very constructive. It's our market niche: food service. Many people are seeking our services. We are happy. Next year, we plan to expand our booth at the fair."

Henrique Jacob - Marketing assistant

MDA/UNICAFES

This is our first international fair. The world is here, making the event an exceptional opportunity to showcase what family farming produces. The reception has been wonderful and interesting, as people are surprised to see that family farming now has products ready for the market, with high added value. There are 25 cooperatives from Alagoas, Bahia, Rio Grande do Norte, and Rio Grande do Sul represented here by the Union of Cooperatives of Family Farming and Solidarity Economy - Unicafes."

Luiza Andrade - Coordinator

ABRASEL

We are participating for the fourth consecutive time in the fair, with a large project, a diverse booth, and we invite our partners and associates. Every year has been a great success. In this edition, we've mixed it up more with activities, talks, content, and our space featuring culinary presentations. It's always very rewarding for us to participate, especially with the small producers who are our long-time partners. I really like this fair, and Abrasel is very happy with this partnership."

Ana Salles - Events Director

ORGANIS

The participation of Organis has been very positive. Despite not having a large pavilion, it's a step forward. This is the second time we are participating, and we are growing along with the fair, which is becoming more established in Brazil. We believe that next year will be even better because the potential is immense, and there's a very diverse audience. Organics need to be present in spaces that are not yet fully established, and we, as an association, have the role of communicating the 'organic' brand more and more. It's not just a product, it's also a mindset, a philosophy, a lifestyle, a certification, and a law – in fact, it's important to emphasize that selling a product as organic that isn't actually organic isn't just a mistake, it's a crime. Therefore, being here is crucial for people to understand the value of organic, to hear the stories of our exhibitors. Retail needs more and more organics on its shelves because research itself shows that. Everyone wants to see more healthy, organic, natural, and fresh products."

Cobi Cruz - Executive Director

Diego Hernandez

Visitor, APTAR

We are here at the fair for the first time. We came to visit some clients and also to find new leads and potential clients for the future. The fair is surprising me. There are various producers from Brazil and around the world. It's been a great exchange of experiences. Anufood is extremely important for our business because we see products here that will soon appear on the shelves. There's a lot of innovation and newness here, and it's also helping us create some strategies for our company in the future."

Juliana França

Visitor, SEBRAE RJ

What attracts us to visit this fair is the possibility for the entrepreneurs we work with, the micro and small companies from the state of Rio de Janeiro, to have the opportunity to meet international buyers, especially through Business Rounds (Apex and Broggini), and the chance for 'go to market', to promote their business and find buyers here. But it's also interesting for us because this is a place of high visibility. We have exhibitors here who showcase their products and have the possibility to make these sales and truly enter the international market. This fair is very well-organized, making it easy for us to get to know the products. The curation of exhibiting companies is very intelligent and strategic because it really highlights which Brazilian products make sense to be promoted to the world."

Marcelo Vaz

Visitor, MV & CO. EXPORT SOLUTIONS

I am here once again participating in this fair in Brazil, and I also attend your fairs in the international market. I'm looking for companies that want to bring products to Brazil and also help Brazilian companies sell products in the international market. In this event, there's a distinguishing factor because there is a filter for both exhibiting companies and the companies that come to buy from the exhibitors. The quality level is very high. Today, I can say that in 3 days, I participated in 23 business rounds that were very productive."

Romualdo Brasil

Visitor, NATURAL DA TERRA HORTIFRUTI

This is my first time participating in this fair. I have attended other fairs before, but this is my first time here. I find the event very interesting, especially the part about the lectures, which caught my attention the most. The speakers have incredible experience in dealing with clients, products, and innovation. Also, the workshops offer a transfer and exchange of experience with the vast world of the food sector, both in Brazil and other countries. Overall, I can say that the fair is multicultural. It brings products from places and cultures that I never thought existed, showcasing products from all over the world. What caught my attention, aligning with the work we are focused on, is sustainability. Anything related to organic products is of our interest. For example, here I've seen packaging solutions that avoid plastic and Styrofoam, which is exactly what we are going to work on."

Numbers from the last edition:

+ 0 k

Visitors
qualified

+ 0

International
Pavilions

+ 0

International
Pavilions

+ 0

Expositores

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of content

We'll surpass this in 2024!

Anuga Select Brazil 2024 will take place at the completely renovated Anhembi District!

World leader

Koelnmesse – Global Competence in Food and Food Tec

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Fairs such as Anuga, ISM – International Sweets and Biscuits Fair and AnugaFoodTec are recognized around the world as absolute leaders in their sectors.

Koelnmesse also organizes leading trade fairs in the food and beverage sector in emerging markets around the world: China, India, Italy, Japan, Thailand, the United States, and the United Arab Emirates. With these global activities, Koelnmesse provides customers with a portfolio of comprehensive and high-quality events across various markets, ensuring a sustainable and international business network.

Attraction

Check out the main attractions of our partners that will take place in the 2025 edition.

Sesc Mesa Brasil

Social Partnership in favour of mobilising the fight against food waste and food security in Brazil for an ever better country for all with various solidarity activations at the fair.

6th ABRASEL – ESBRE Meeting

Explore essential knowledge for the bar and restaurant segment at the event organised by Abrasel SP and Bares SP. Enjoy enriching debates and discussions with industry experts, providing valuable insights to improve your management and boost the success of your establishment.

CLASH 2025 – Latin American Ice Cream Congress

In its 9th edition, the Latin American Ice Cream and Gelato Congress will take place on the 3rd day of the fair, in the Main Auditorium. With capacity for 200 participants, it will be the stage for talks, debates and workshops, bringing together the main players in the ice cream and gelato sector.

Pizza Maker Championship

Promoted by the renowned Conpizza Institute, the grand champion will secure their place on the prestigious international Pizza Challenge stage, hosted in Las Vegas, USA, as part of Pizza Expo.

Apex Brazil Pavilion

With 216m2, Apex Brasil will present 40 innovative national brands, unveiling launches and novelties that promise to transform the food and beverage sector. Explore the latest trends and discover the future of the industry in a space full of innovations.

International Pavilions

Explore the world of international cuisine at our exhibition! With pavilions from over 16 countries, immerse yourself in a variety of high-quality food and drink products. Discover the pavilions where global delights meet - come and savour the world in one place!

Mega Matchmaking Program

Take part in three unmissable business rounds in just one: the first with our hosted buyers, the second brought by Apex with international buyers and the third by FOHB, connecting you to the main hotel chains in Brazil. Don't miss this unique opportunity to expand your business!

Drink Experience Flix

With the mentoring of BaresSP, we bring you a web series held at Abrasel-SP with show classes, drink tastings with special guests and much more, so you can get inspired and create your own flavour adventures!

4rd National Congress for Neighbourhood Supermarkets

Connect with top leaders, supermarket owners and entrepreneurs at the National Congress of Neighbourhood Supermarkets, presented by Expo Supermercados! Get ready to exchange innovative ideas, realise promising deals and take your practical knowledge to new heights. Join us to strengthen your professional development and boost the retail sector at an unmissable event!

Is it in São Paulo?

Learn how to get to the Anhembi District

Check out the key information and guidelines that will help you plan your visit!

Are you in another state or country?

Discover our Official Travel Agency

AD Feiras & Turismo offers travel packages at special prices for exhibitors and visitors.

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Information about Anuga 2026

07.-09.04.2026

10:00 AM to 7:00 PM

District Anhembi - SP

Exclusive entry for professionals in the food sector

More information:

Neighborhood Supermarket

Organized in partnership with Expo Supermercados, the space with capacity for up to 200 delegates will feature content that will promote the neighborhood supermarket segment.

Business matchmaking

We will be hosting a Business Roundtable among the key exhibitors and decision-makers in the food and beverage sector of Brazil.

International Pavilion

11 International Pavilions: Germany, Argentina (3), USA, Indonesia, Italy, Peru, Sri Lanka, Turkey, and Uruguay

Next edition:

07.-09.04.2026

10:00 AM to 7:00 PM

Anhembi District - SP

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