The event will have 400 exhibitor brands and should receive 10 thousand visitors. Parallel attractions range from business rounds and equipment showrooms to confectionary and pizza tasting workshops

ANUFOOD Brazil, the only exclusive business fair for the food and beverage sector in the country, reaches its second edition between March 9 and 11, in São Paulo, and the event is expected to attract more than 10 thousand professionals from food service establishments (bars, restaurants, hotels, etc), distributors, wholesalers and supermarkets. The event is officially sponsored by Makro Food Service.

The fair, the Brazilian version of Anuga, the largest world event in the sector, will occupy an area of about 14 thousand m2 and will have 12 international pavilions, besides individual exhibitors from 24 countries. “We will have at least 400 exhibiting brands, which represents a 100% growth compared to last year”, celebrates Cassiano Facchinetti, general director of Koelnmesse Brazil, organizer of the fair. “Over 85% of the exhibition areas have already been sold, a reflection of the success of the inaugural edition of ANUFOOD, which took place in 2019”. According to the executive, the success of the event reaffirms the need of the food and beverage market for a fair focused on this sector.

Besides the exhibition space, ANUFOOD Brazil will have an intense parallel program. A series of special activities are planned to promote integration among visitors and stimulate dialogues about the future of the food and beverage market in its most different aspects, such as consumption trends, productivity and innovation, health, safety and sustainability.

Check out some of the attractions of ANUFOOD Brazil 2020:

Sindal Showroom of Equipment and Technology

SINDAL (Union of Equipment Manufacturers, Companies that supply products and services for design, assembly and maintenance of industrial kitchens) will bring to the fair an unprecedented project: the Equipment Showroom (national and international) and Food Services (Hotels, Restaurants and Cafés). It will be a space for exhibition, updating, learning, information and knowledge about the latest equipment and technologies for the foodservice market.

Discovery Space

The Espaço Descobertas will present categories and products that meet the demands of today’s consumer – more concerned with the planet’s health and sustainability. The space will have brands of Brazilian entrepreneurs who seek to innovate in their segments, either incorporating differentiated and natural ingredients, or rescuing flavors of handicraft products.

Vegan Meeting

The Vegan Meeting, organized by JMA, will gather companies that stand out for offering products that are not tested on animals and do not have ingredients of animal origin. Among the planned actions, besides the exhibition space, are tastings of plant based products such as sausages, hamburgers, cookies, cheeses and chocolates, and lectures. One of them will be with Ken Spector, Director of Happy Cow, the world’s largest guide to vegan/vegetarian restaurants and healthy eating.

Food Tech Connection

Food Tech Connection, idealized by Fomehub – the first Brazilian platform for information, education and connection for the food and beverage chain – will promote exclusive lectures in an area of startups and food techs, with topics on agronomy, industry, retail and food service.

Embrapa

Embrapa (Brazilian Agricultural Research Company) will bring to ANUFOOD Brazil technological solutions from more than ten decentralized units in several Brazilian states. The space will have a booth, dedicated to the exhibition of innovative services and products for the visiting public, and will be used to prospect partnerships between Embrapa and the private sector. According to Embrapa, it will be an ideal environment for evaluating market trends.

Confectionery and Bakery Show

At the Confectionery and Bakery Show, visitors will be able to improve their knowledge in class-shows presented by specialists from Senai (National Service of Industrial Learning) Barra Funda. In addition to the presentations, lectures and class-shows, the public will be able to learn about the formats and content of the Senai courses that enable students to use the most current technologies.

The program also includes classes on chocolates and fine saltines, practical brownie for marmita and herbal bread.

ConPizza Workshop

Available at the Gourmet Arena, the ConPizza space will be totally dedicated to the pizza aficionado visitor. Several experts in the area have prepared a rich content about the sector and its innovations.

Expect discussions and workshops on current themes and new inspirations of Italian cuisine – besides tasting, of course. At the heart of it all, pizza, a unanimity in Brazil and the world.

II Abrasel Meeting – ESBRE: Knowledge for Bars and Restaurants

Free lectures with themes such as “The future of delivery”, “How to turbine your business and increase your revenues by up to 30%”, “Tax Reform: impacts” and “Marketing 4.0”.

Euromonitor e-commerce seminar in retail

Exclusive lecture about new buying habits and the growth of online sales compared to traditional retail, recent innovations, possibilities and experiences.

ANUFOOD Brazil Congress

Exclusive content that will identify the paths that production, from the field to retail shelves, must take to meet the growth in demand in the coming years. The program will be curated by GV Agro (Agribusiness Studies Center of Fundação Getúlio Vargas), besides ABIA (Brazilian Association of Food Industry), ABIR (Brazilian Association of Soft Drinks and Non-Alcoholic Beverages Industries) and ITAL (Food Technology Institute).

Business Round

The mission of the Business Rounds is to promote negotiations between the Brazilian industry and national and international representatives. To this end, during the three events, it will promote meetings between entrepreneurs and more than 50 buyers from Brazil, the United States, Argentina, China, Qatar, the Arab Emirates, among other countries.

Visitors’ caravans

The Brazilian Association of Bars and Restaurants (Abrasel) will re-edit the caravans of professionals and entrepreneurs in the sector to visit the second edition of ANUFOOD Brazil. In the first edition, more than a thousand entrepreneurs, from 35 cities, came through this action. The expectation is to exceed this number in 2020.

The objective is to bring as many professionals from the food service sector as possible to add new solutions and consumption information to the industry. The caravans are offered to bar and restaurant owners, gastronomic consultants, chefs, bartenders, hotel and inns owners.

ANUFOOD Brazil is exclusive for professionals in the food and beverage sector. The free accreditation can be done through www.anuga-brazil.com.br.