São Paulo, Brazil, 13th April 2026. Anuga Select Brazil has concluded its seventh edition, further consolidating its position as the leading meeting point for the food and beverage industry by hosting the largest business matchmaking program ever held at a trade fair in Latin America. Over the course of three days, the trade show welcomed more than 14,000 visitors, including major national and international buyers, connecting companies from 96 countries with over 550 brands in a strategic environment for negotiations, partnerships, and market expansion — representing a 10% growth in size and a 48% increase in international presence.

“The trade show was built on connecting those who produce with those who buy. Creating this highly qualified environment is essential to accelerate business, shorten distances, and generate real opportunities across the entire value chain. Beyond visitor numbers, we focus on audience quality, with over 60% represented by business owners, presidents, directors, and managers. Anuga Select Brazil is the only event in the country that brings together the entire food and beverage sector in a democratic way, opening new doors for market access, internationalization, and real expansion opportunities,” highlights Beni Piatetzky, Managing Director of Koelnmesse Brazil, the trade show organizer.

The large-scale matchmaking initiative generated approximately BRL 150 million in business, with the participation of over 300 companies—equivalent to 60% of the exhibiting brands. In total, nearly 3,000 meetings were held with 120 major buyers from Brazil and abroad, strengthening qualified connections and accelerating deal closures. The initiative also included strategic partners, further expanding the reach and diversity of business meetings.

Badia, a U.S.-based food company that has been operating in Brazil for three years, was among the participants. Sales Supervisor Rose Sousa explains that this environment enables the company to advance relationships with key clients and bring the brand closer to decision-makers.

“The matchmaking sessions truly opened doors and facilitated access to strategic companies. Entering retail without prior connections is a major challenge, and here we were able to speak directly with decision-makers,” she says.

One of the meetings was held with the Andorinha supermarket chain. “One of the most valuable aspects of this space is the opportunity to have dedicated, high-quality time for conversations,” explains Carolina Penteado, Marketing Manager, who participated in the trade show for the first time as a retailer and buyer.

“With the growth of the fair, it becomes difficult to visit every stand and keep up with all innovations. During the matchmaking sessions, we can pause, listen to the industry, and better understand the story and purpose behind each brand,” she adds, noting that she left the trade show with more than 10 leads to pursue in the coming months.

On the other hand, Reserva de Minas advanced its business with a North American company that operates a supermarket network of over 1,000 stores. “Relevant opportunities emerged, such as a private label jam production deal—a new model for us, as we have experience exporting under our own brand. This is a project that originated at the event and that we aim to develop,” says Sales Director Marcos Garcia.

The executive, who also participated in the matchmaking sessions, reported closing a contract during the trade show. “We signed a partnership with an artisanal confectionery manufacturer to produce a product line with and without sugar. The plan is to launch within two months, so we’ll need to move fast. It’s a very exciting challenge. These connections and deals that were born and materialized here are extremely valuable,” he adds.

Over 200 hours of content

In its 2026 edition, Anuga Select Brazil also reinforced the role of content as one of the trade show’s key pillars by offering a comprehensive and high-quality program tailored to different professional profiles within the sector. Over more than 208 hours, experts, executives, and chefs shared practical and strategic knowledge, connecting market trends, innovation, and real-world application in both industry and retail.

Among the highlights, new initiatives such as the Cooking Show, led by Casa Flora, brought live demonstrations and technical gastronomic content. Spaces like Burger Trends and industry-focused congresses deepened discussions on innovation, consumer behavior, and technology, highlighting key transformations such as the growing demand for healthier foods, clean label products, and the increasing use of artificial intelligence in the consumer journey.

This approach proved essential in addressing the diversity of the audience. By balancing content and business, the trade show stands out as a comprehensive platform capable not only of generating commercial opportunities but also of preparing the sector for the challenges and trends shaping the future of food and beverage. Other highlights included Mohamad Hindi (former MasterChef contestant and digital influencer), Jean Pontara, Wagner Donegatti, Fernanda Dalben, among others.

Sustainability at the forefront

During the event, Sesc Mesa Brasil strengthened its partnership with the sector through a series of initiatives focused on awareness and public engagement. Throughout the fair, visitors were encouraged to donate food at the entrance—an initiative that transformed the registration process into a “solidarity credential,” reinforcing a collective commitment to fighting hunger. At the program’s booth, visitors also had access to information about its activities and ways to collaborate, increasing the visibility of its work nationwide.

As a result, more than 2.6 tons of food were collected — 40% more than in the previous edition — which will be distributed to social institutions, supporting families in vulnerable situations. The presence at the trade show also fostered stronger relationships with companies in the sector and opened new opportunities for collaboration, reinforcing the program’s role as a structured initiative with measurable impact aligned with sustainability and social responsibility agendas.

Creativity and health trends driving consumer interest

Among the key highlights of Anuga Select Brazil 2026 was the strong investment in sensory experiences and unconventional products, such as chocolate brownies with bacon, beverages with “bursting pearls,” and 3D-shaped ice creams replicating foods like coxinha and hamburgers in real size. At the same time, practical and functional solutions gained traction, such as instant purées containing 25g of whey protein per serving.

“This health-driven trend has become one of the event’s core pillars, reflecting a global shift toward more conscious consumption,” said Beni. Products with reduced sugar, plant-based alternatives, functional foods, and gut-health-focused solutions gained prominence in a market driven by new generations and already showing a 4.6% increase in consumption of wellness-oriented categories in Brazil. Innovations such as anti-inflammatory coffees and probiotic beverages further demonstrate the evolution of the industry’s portfolio.

Another key focus was the appreciation of origin and sustainability, both in products and production processes. The trade show showcased everything from wines and sparkling beverages made with Amazonian fruits using traditional international techniques to circular production models, such as cachaça in returnable bottles and production based on input reuse.

In total, more than 550 brands participated in Latin America’s leading food and beverage industry trade show. The dates for 2027 are already confirmed: from April 6 to 8, key market players will gather once again at Anuga Select Brazil to drive business, strengthen strategic connections, and showcase the innovations shaping the industry.

About Anuga Select Brazil

Anuga Select Brazil is the leading meeting point for the food and beverage industry in Latin America. It is a platform where brands, buyers, and national and international experts connect to generate business, explore trends, discover innovations, and strengthen strategic relationships. Through qualified matchmaking programs, relevant content, and global visibility, the trade show transforms opportunities into tangible results, positioning brands at the center of the market and the future of the sector.

Market research firm Euromonitor International highlights that the health and wellness segment is undergoing global expansion, fuelled by demand for products offering functional benefits. This trend is largely spearheaded by Gen Z, who prioritise long-term, evidence-based wellness routines. Consequently, food and beverages are now viewed as tools for personalised health management. Functionality has emerged as a core product attribute, with gut health becoming a central pillar of physical and emotional balance.

The Brazilian market is mirroring this global progress. According to the Brazilian Association of the Industry of Foods for Special Purposes and Related Products (ABIAD), there is consistent growth in categories focused on dietary restrictions and wellness. Increased demand for vitamins and sugar-controlled foods (including diet and zero-sugar versions) led to a 4.6% rise in consumption in 2025.

In response to these behavioural shifts, sugar-reduced, gluten-free, lactose-free, and plant-based options are gaining significant shelf space and menu presence.

Café Sabor do Grão anticipated this trend before launching Coffee Bless, an anti-inflammatory Arabica coffee infused with cinnamon, turmeric, and piperine. “We have been studying the market for two years. Our goal was to develop an all-natural formulation aligned with the benefits of a ‘morning shot’ to boost the immune system,” says Gustavo Henrique, Partner at the brand.

This innovation earned the product a nomination in the ‘Functional Product’ category at the Innovation Trend Awards. This new award ceremony debuted at Anuga Select Brazil, the premier trade fair for the food and beverage industry in Latin America. The awards aim to foster creativity, highlight products with high market potential, and promote trends such as sustainability and functionality, while connecting exhibitors with concrete business opportunities.

Another nominee was Foolha’s Probiotic Soda, competing for ‘Most Innovative Beverage.’ “The product was designed to simplify the consumption of apple cider vinegar. We noticed this habit was growing and decided to invest. While the industry is heavily focused on protein, we identified a gap in high-fibre products. Foolha is the result of merging those insights,” reveals Rafael Prado, Business Intelligence Director at the brand.

For Nara Milczark, Commercial Manager at Ecobio — which showcased non-GMO yeast and organic microwave popcorn at the event — this new era in food retail reflects a lifestyle shift rather than just a dietary change. “Supermarkets are expanding their health-focused aisles, while the food service sector is adopting more balanced and diverse menus to incorporate natural ingredients. Our brand was founded in 1984, but since 2020, we have intensified our investment in solutions that resonate with this new consumer profile,” she notes.

About Anuga Select Brazil

Anuga Select Brazil is the premier B2B hub for the food and beverage industry in Latin America. It is a strategic environment where national and international brands, buyers, and experts connect to drive business, explore trends, and discover innovations. Through high-level matchmaking sessions, industry-leading content, and global visibility, the event transforms opportunities into measurable results, placing brands at the forefront of the market and the future of the sector.

Organized by the ConPizza Institute, the competition brought together 127 elite competitors from 14 states. This high-stakes event serves as a critical barometer for the industry, showcasing advancements in technique and market differentiation.

Competition Categories & Performance Metrics

The championship is structured across three professional categories: Classic, Neapolitan, and Roman. Candidates are evaluated on rigorous KPIs, including:

• Technical Handling: Dough manipulation and fermentation quality.
• Ingredient Synergy: The strategic pairing of flavors and aesthetic presentation.
• Operational Excellence: The competitor’s live performance and ability to articulate their culinary process.

A Market of Scale: The “Pizza Economy” in Brazil

The growth of the championship reflects the massive scale of the Brazilian market. Brazil currently ranks second globally in pizza consumption, supported by more than 160,000 establishments nationwide.

• Monthly Volume: Approximately 204 million units sold per month—nearly one pizza per inhabitant.
• Source: Data provided by Abrasel (Brazilian Association of Bars and Restaurants) in partnership with the Federal Revenue Service.

“The moment a professional enters this competition, they trigger a process of continuous improvement. Through rigorous R&D and technical study, we elevate not only the individual professional but the entire market ecosystem,” states Carlos Zoppetti, Director of the ConPizza Institute.

Global Exposure and Career Milestones

For top-tier talent, the championship is a gateway to international recognition. The top three winners in each category secure a spot at the International Pizza Expo in Las Vegas—the world’s most prestigious pizza competition.

Past winners, such as Fabiana Tamashiro, who ranked 24th globally and was among the top three Brazilians at the 2024 Las Vegas event, emphasize the “life-changing” impact of this global exposure. This year, Tamashiro is competing with a sophisticated Buffalo Mozzarella, Pork Porchetta, and Pecorino Crumble creation.

Technical Innovation & Expert Evaluation

Judges look for a balance between stylistic fidelity and modern innovation.

“Adhering to technical criteria like dough texture and optimal bake points is mandatory. However, we encourage ‘out-of-the-box’ toppings that bring personality and market-distinguishing flavor profiles to the table,” notes judge and pizzaiolo Matheus Ramos.

The championship was held during Anuga Select Brazil (April 7–9), the primary international B2B hub for the food and beverage industry in Latin America.

About Anuga Select Brazil

Anuga Select Brazil is the strategic meeting point for the F&B industry in Latin America. It facilitates high-level networking between global brands, buyers, and experts to drive business development and identify the trends shaping the future of the sector. Through qualified business rounds and global visibility, the event translates market potential into measurable commercial results.

Consumers compare, evaluate, look for convenience, and expect consistency. They want to find the right product at the right time, with minimal effort. To keep up with this new standard, the sector has been adopting technological solutions that impact everything from inventory planning to the final payment step.

This raises a key question for those operating in the industry: how exactly are these technologies influencing purchase decisions, and what is already being applied in practice?

Big Data in everyday food retail operations

Big Data is already part of daily operations in food retail. Retailers and manufacturers handle an increasing volume of data, including purchase history, regional behavior, seasonality, and even external factors such as weather and holidays.

This data makes it possible to identify consumption patterns with much greater clarity. According to studies by the Brazilian Supermarkets Association (ABRAS), the use of data and analytics is already a priority for most retailers, especially in areas such as inventory management and assortment planning. Recent reports indicate that more than 60% of supermarket chains see data analysis as a key driver of operational efficiency.

As a result, strategic decisions become more accurate. Assortment, pricing, and promotional strategies are adjusted with greater confidence, reducing risks and improving efficiency. Market research also shows that data-driven companies can increase promotional effectiveness by up to 20% while consistently reducing out-of-stock situations.

This deeper understanding of consumer behavior is also driving more personalized experiences, especially across digital channels.

Apps and the connected shopping journey

Mobile apps have become a key touchpoint between consumers and supermarkets, expanding the relationship throughout the entire shopping journey.

Today, customers interact with retailers at multiple moments during the day. They check offers before leaving home, see ads while browsing social media, access apps within seconds, create shopping lists, receive personalized coupons, and often complete purchases directly on their smartphones. This behavior creates a connected experience where physical and digital channels work together.

In this context, apps become a valuable source of real-time data. Every search, click, or saved product signals interest and purchase intent, allowing retailers to quickly adjust campaigns and deliver more targeted offers.

Apps are now firmly embedded in retail growth strategies. They play a direct role in increasing revenue, improving customer retention, and strengthening competitiveness, reflecting a clear shift in how consumers make purchasing decisions.

Artificial Intelligence and faster decision-making

Artificial Intelligence is helping retailers respond faster and more accurately to market changes. AI-driven systems can forecast demand, identify consumption trends, and suggest real-time price adjustments, which is essential in a sector highly sensitive to behavioral shifts.

On the customer side, AI powers product recommendations. Digital platforms suggest items based on purchase history and similar consumer profiles, directly influencing basket size and product discovery.

Another important benefit is waste reduction. By anticipating demand for perishable goods, AI supports more efficient inventory management, helping reduce losses and improve profitability. This level of intelligence also supports operational consistency, ensuring products are available when customers are ready to buy.

Smart inventory and the importance of availability

Out-of-stock situations remain one of the main sources of frustration in food retail. When customers cannot find what they are looking for, substitution does not always happen, which directly impacts sales.

Smart inventory solutions use data and automation to monitor product turnover in real time. This allows faster replenishment decisions and better alignment between supply and demand.

Integrated systems connect physical stores, e-commerce platforms, and distribution centers, providing a more complete view of operations. This enables retailers to anticipate demand peaks and avoid shortages at critical moments.

According to studies cited by Nielsen, the global average out-of-stock rate is around 8.3%, while in Brazil it can reach close to 10%, representing significant losses in both sales and customer loyalty. Maintaining availability is therefore essential, although it brings operational challenges.

Labor shortages and the rise of automation

Hiring challenges, especially in logistics and distribution centers, have become a reality in food retail. A survey by the National Confederation of Commerce (CNC) highlights the difficulty in filling operational roles such as cashiers, stock clerks, and butchers, putting pressure on daily operations and product availability.

When staffing levels fall short, the impact is immediate. Orders are delayed, products become unavailable, and the customer experience suffers. This scenario has accelerated the adoption of automation technologies.

Automated solutions help streamline processes, optimize picking routes, and reduce reliance on manual operations. In addition to boosting productivity, they improve consistency and reduce errors. With more structured operations, retailers gain efficiency and can strengthen other stages of the shopping journey.

Frictionless payments and faster decisions

New payment technologies are reducing friction at the final stage of the purchase journey. Contactless payments, digital wallets, and app-integrated solutions make transactions faster and more seamless.

Beyond convenience, these systems generate valuable data on consumer behavior. Insights such as purchase frequency, average ticket size, and payment preferences help refine commercial and loyalty strategies.

The integration of payment systems with loyalty programs is also growing. Automatic discounts and real-time rewards encourage repeat purchases and strengthen customer relationships.

What this means for the future of food retail

The combination of data, technology, and automation is reshaping how food retail operates. Companies that structure their use of data are able to reduce waste, improve product availability, and increase operational efficiency, while delivering more consistent and competitive shopping experiences.

These topics will be at the center of discussions at Anuga Select Brazil, taking place from April 7 to 9 at Distrito Anhembi in São Paulo. As the largest food and beverage trade show in Latin America and the first major industry event of the year, it brings together trends, solutions, and professionals shaping the future of the market.

For those looking to stay ahead and understand what is already being implemented in food retail, it is an opportunity worth exploring.

Want to see these transformations in action and connect with the professionals leading this change? Register now for Anuga Select Brazil.

The numbers help illustrate this movement. According to data from Nielsen, private label products are already present in 34% of Brazilian households and generate more than R$47 billion per year in the country. This growth indicates that the model is becoming more established in retail and expanding production opportunities for the industry, especially in high-turnover categories such as food and beverages.

Advantages of Private Label in retail: why is this model growing so much?

One of the main reasons for the growth of Private Label products is the price difference compared to traditional brands. On average, private label products cost between 5% and 30% less than equivalent items from major brands. This happens because the model reduces intermediaries and eliminates the need for high advertising investments, since consumer trust is usually directly associated with the retailer that places its name on the product.

This format is already well established in different markets. In Europe, for example, Nielsen studies indicate that private label brands account for around 40% of food and beverage sales, with strong presence in categories such as juices, milk, plant-based beverages and ready-to-consume products.

In Brazil, the trend follows the same direction. Data from the Brazilian Association of Private Labels and Outsourcing (ABMAPRO) shows that more than 40% of Brazilian families already consume private label products in their daily routine.

This growth has also brought industry and retail closer together. In many cases, product development happens collaboratively, from the definition of formulations to packaging adjustments and market positioning.

Private Label in food and beverages leads new opportunities in retail

Today it is increasingly common to find private label products competing directly with traditional manufacturers. Items such as jams, biscuits, chocolate drink powders, frozen foods and cleaning products are among the most common examples, mainly because they offer greater room for innovation in formulation, packaging and market positioning.

These categories also allow companies to explore niches that have been gaining strength among consumers, such as premium products, healthier options, functional products and solutions focused on everyday convenience. This dynamic expands development possibilities and opens space for new projects within the industry.

Some categories stand out in this movement due to high turnover, strong consumer acceptance and room for differentiation, such as:

These categories help illustrate where Private Label has been gaining more space in retail, but the potential goes far beyond these examples. The market continues to evolve, new consumer demands emerge and other categories begin to enter this radar, both in the food and beverage sector and in complementary segments.

As a result, new discussions are gaining space between industry and retail. Topics such as which categories still have growth potential, how to develop more competitive products and how to keep up with changes in consumer behavior are becoming increasingly present in industry conversations.

Anuga Select Brazil highlights opportunities in the Private Label market

To foster new business opportunities in Brazil, the growth of this market will also be highlighted during Anuga Select Brazil, which takes place from April 7 to 9, 2026, at Distrito Anhembi, in São Paulo.

During the event, Private Label Brazil will be held, a pioneering fair in the sector that celebrates its 10th anniversary and, in this edition, takes place in partnership with Anuga Select Brazil. The program will last three days, bringing together companies and professionals from different areas of the market, such as supermarkets, wholesalers, retailers, food service networks and hospitality, among others.

The space was designed to stimulate business connections, bring together production partners and present solutions focused on private label development and industrial outsourcing, creating an environment that encourages the discovery of new business opportunities.

In addition to the exhibition area, the content program brings together specialists and industry executives to discuss relevant topics for the development of private label brands, including:

• End-to-end quality in private label development
• The impact of new consumer choices on retail
• Innovation and compliance in the supplements and nutraceutical sector
• Positioning strategies for private label products
• Growth and differentiation of private label brands in the hygiene and personal care segments

The sessions bring together professionals from major companies who share practical experiences, market cases and relevant insights for those looking to develop competitive products.

Throughout the three-day program, participants will be able to discover new solutions, speak directly with suppliers and identify opportunities to develop or expand private label product lines.

Want to discover firsthand the opportunities the Private Label market is creating for industry and retail?

Then mark this date on your calendar.

Register for the event HERE.

Coffee is an emblematic example. As the world’s largest exporter, Brazil accounts for more than one-third of the global market. With this scenario in mind, TRIO COFFEE, a specialty coffee producer from Serra da Mantiqueira (MG), is investing in closer relationships with foreign buyers to expand its presence abroad.

A similar movement can be seen in the functional foods and health-oriented products segment. Açaí Fresh, which already operates in countries such as the United States, Canada, Portugal, and Australia, sees the current landscape as an opportunity to expand its international presence, especially with higher value-added products. Açaí, recently recognized as a national symbol, has been gaining increasing visibility overseas and reinforcing Brazil’s positioning as a supplier of distinctive ingredients and food products.

The impact of this momentum is reflected in the sector’s business agenda. Events focused on the food and beverage industry have seen growing participation from brands directly linked to agribusiness and focused on international expansion.

Anuga Select Brazil is one such example. Taking place from April 7 to 9 at Distrito Anhembi in São Paulo, the event is expected to bring together companies interested in expanding commercial partnerships both domestically and internationally. It is projected to host the largest business matchmaking round ever held at a trade fair. The initiative is supported by the Brazilian Trade and Investment Promotion Agency (APEX), reinforcing its focus on internationalization. The goal is to connect Brazilian companies with decision-makers from both the national and international markets, facilitating negotiations and expanding market reach.

This is why TRIO COFFEE has decided to participate for the second consecutive year. “We aim to increase our business volume, expand our consumer base, and enhance the brand’s reach,” says the company’s commercial representative, César Pereira.

Also exhibiting, Açaí Fresh has chosen the event, considered the leading food and beverage industry trade show in Latin America, to launch Brazil’s first açaí cream with 15 grams of protein and collagen, zero lactose, zero gluten, and no preservatives. “Participating in Anuga is an opportunity to expand qualified networking, prospect international buyers, and increase the brand’s presence in new distribution channels,” says Commercial Director Jean Ferraz.

“With Brazil consolidated as an agri-food powerhouse, integration between the field and industry becomes essential for retail companies, food service networks, out-of-home dining, and hospitality. It is precisely this connection that will guide the debates and business opportunities at the 2026 event, positioning Brazil’s food industry at the center of economic expansion opportunities,” explains Polliana Claudino, the fair’s project manager.

Service Information

ANUGA SELECT BRAZIL

• Dates: April 7, 8, and 9, 2026
• Time: 10 a.m. to 7 p.m.
• Venue: Distrito Anhembi
• Address: Av. Olavo Fontoura, 1209 – Santana, São Paulo – SP, 02001-900
• More information: anuga-brazil.com.br
• Register here

About Anuga Select Brazil

Anuga Select Brazil is the leading meeting point for the food and beverage industry in Latin America. It is a space where national and international brands, buyers, and experts connect to generate business, explore trends, discover innovations, and strengthen strategic relationships. With qualified business matchmaking sessions, relevant content, and global visibility, the event transforms opportunities into tangible results, positioning brands at the center of the market and the future of the sector.

In 2025, Anuga Select Brazil, now in its 7th edition, featured exhibitors from 38 countries, visitors from more than 65 nations, and approximately 2,650 business meetings, generating R$ 89 million in commercial opportunities.

Brazilian premium chocolate is experiencing a period of expansion driven by innovation, traceability and origin valorization. The Bean-to-Bar movement, which controls every stage of production from bean to finished bar, has placed the country on the radar of international buyers and opened new opportunities for brands, retail and foodservice. With diverse terroirs, specialized producers and consumers increasingly attentive to provenance, Brazil is strengthening its position as a strategic origin in the high-value chocolate segment.

This progress is happening within a highly penetrated domestic market. According to Kantar Worldpanel data, chocolate penetration in Brazilian households increased from 85.5% in 2020 to 92.9% in 2024. In practical terms, nearly nine out of ten households consume chocolate, expanding the potential for higher value-added and differentiated products.

Bean-to-Bar chocolate and full quality control

Bean-to-Bar chocolate defines a production model in which the brand manages every stage, from selecting the cocoa beans to producing the final bar. The process includes fermentation, roasting, grinding and formulation, with a focus on quality and sensory identity.

In practice, this ensures full traceability and creates a direct link between cocoa and the finished product. Every decision influences the outcome, including roast profile, conching time and origin selection, revealing distinctive and signature flavor profiles.

Brazil’s production structure reflects this approach. Most brands are small-scale producers with their own manufacturing and a close connection to the cocoa they use. A study by Sebrae, conducted in partnership with the Bean-to-Bar Brasil Association, shows how these businesses are structured:

Source: Sebrae / Bean-to-Bar Brasil Association

The data reveals a sector still largely composed of small-scale producers, but with strong potential for differentiation and growth, especially as demand for origin-driven and premium chocolate increases.

The Bean-to-Bar Brasil Association, which brings together around 60 small and medium-sized companies, has been tracking the growth of this segment. In 2022, production increased by an average of 20%, reflecting rising demand and a shift in how Brazilian chocolate is perceived. The product is now associated with provenance, transparency and experience.

This model is also reshaping value perception within the category. By understanding the story behind each bar, consumers begin to see chocolate through the lens of origin, harvest and producer. This creates a stronger emotional connection and expands opportunities for premium products across multiple channels.

Single origin and terroir place Brazil on the premium cocoa map

The single-origin concept reflects the evolution of premium chocolate and introduces a new level of sophistication. As with wine, cocoa expresses the characteristics of the environment where it was grown, including soil, climate, vegetation and local expertise, which are reflected in aroma and flavor.

In Brazil, this diversity creates unique sensory experiences. In the Amazon, cocoa often reveals intensity, bright acidity and complex notes. In Bahia, where cocoa farming is deeply rooted in local history, flavor profiles tend to be balanced and elegant. Preserved areas of the Atlantic Forest offer delicate aromatic nuances, often reminiscent of fruits, nuts and flowers.

Each bar tells the story of its origin, its producer and the characteristics that make it unique. Buyers aligned with this evolution are actively seeking this authenticity to build more sophisticated portfolios that meet growing consumer demand for transparency and provenance.

This diversity brings greater identity to Brazilian chocolate, while traceability strengthens trust and connection. Information about the farm, producer and production process becomes part of the experience rather than just technical details. This level of transparency reflects a broader global shift toward more responsible and origin-connected food systems.

Packaging as an extension of the brand experience

In the Bean-to-Bar segment, packaging plays a role that begins before the first taste. It introduces the chocolate, communicates its story and captures attention. Details such as farm name, harvest year, cocoa percentage and tasting notes invite consumers into a more conscious and engaging experience.

Design has also become a key differentiator. Many Brazilian brands invest in original artwork, sustainable materials and creative solutions that reflect their identity and values. Holding the bar reinforces the perception of intention, quality and authenticity.

This visual communication builds a direct bridge between producer and consumer. Packaging helps educate, tell stories and create emotional connections. In a competitive retail environment, this connection strengthens brand positioning, increases recognition and encourages repeat purchases, especially in channels where consumers seek discovery and innovation.

Opportunities and strategies for the chocolate market at Anuga Select Brazil

The evolution of premium chocolate reflects the maturity of Brazil’s cocoa chain and increases global interest in the country. According to ApexBrasil, Brazilian cocoa has gained international recognition for its quality and diverse terroirs. This is boosting the production of origin chocolate and expanding higher value export opportunities. This shift represents an important change in Brazil’s global positioning, as the country strengthens its presence as a producer of premium chocolate.

This momentum gains visibility and scale at platforms that foster strategic connections, such as Anuga Select Brazil. The event brings together cocoa producers, chocolate makers, retailers, distributors and foodservice operators. It connects those developing innovative products with buyers seeking differentiation. Buyers can discover brands aligned with key market trends such as traceability, single origin and transparency. They can also explore new launches, strengthen partnerships and expand into new markets.

Brazilian chocolate continues to consolidate its position as a category that combines identity, quality and strong commercial potential. This evolution aligns with global demand for products with story, origin and authenticity.

Want to discover the brands and producers redefining Brazilian chocolate? Visit the next edition of Anuga Select Brazil and explore the opportunities in this fast-growing market. CLICK HERE TO VISIT.

Interested in exhibiting and positioning your company among leading food and beverage players? Learn how to participate and connect your brand with buyers shaping the future of the industry. CLICK HERE TO EXHIBIT.

Understanding how these solutions work across the entire operation, from order placement to post-sale, has become part of the daily reality for businesses seeking greater efficiency, control and profitability. Data from Abrasel indicates that 28% of Brazilian restaurants and bars already use artificial intelligence in at least one process, whether for marketing management or automated customer service. In 2026, this pace of adoption accelerates, bringing more personalized experiences, leaner operations and decisions guided by information that was previously difficult to access, such as menu development aligned with customer behavior, more competitive pricing strategies and even optimized delivery routes.

It is within this context of continuous evolution that the key insights presented by Anuga Select Brazil emerge, along with the movements that begin to shape the next steps of the market.

Technology trends in food service

Technology adoption in food service happens across multiple fronts, but some trends have become clear pillars of digital transformation.

Among the most widely used management tools are specialized ERP systems that integrate sales, purchasing, inventory, production and financial management into a single platform. These solutions centralize information, reduce parallel controls and provide managers with a comprehensive view of operations, making analysis and adjustments more agile.

Business Intelligence (BI) platforms are also gaining ground by turning large volumes of data into visual dashboards and strategic reports. With just a few clicks, operators can identify top-selling items, peak hours, profit margins per dish and opportunities for improvement.

Another strong trend is the use of self-ordering apps, digital kiosks and online menus, which give customers more autonomy and help reduce lines. In the kitchen, Kitchen Display Systems (KDS) replace printed tickets and organize orders on screens, prioritizing preparation sequences and reducing mistakes.

Integrations with delivery platforms remain important, but increasingly connected to proprietary systems that centralize orders and prevent rework. At the same time, a strong digital presence on social media has become essential, supporting brand building, promoting new products and acting as a primary entry point for new customers.

What are the benefits of technology in food service?

The benefits of technology in food service appear in both the short and long term and affect every area of the operation. One of the main gains is operational efficiency. Automated processes reduce errors, streamline workflows and minimize waste, resulting in cost savings and better use of staff time.

Another important benefit is expanded service capacity. With digital solutions, restaurants can serve more customers without increasing headcount at the same rate, improving the relationship between operating costs and revenue. This aligns with the growth of at-home consumption: the Brazilian delivery market grew more than 50% between 2019 and 2023 and reached approximately R$ 139 billion in 2023, according to estimates from Euromonitor and Abrasel.

Customer experience also improves significantly. Faster ordering, fewer mistakes, multiple contact channels and smoother journeys increase satisfaction and repeat visits. In parallel, technology strengthens strategic management by providing reliable data that supports decision-making and reduces risk.

Automated service, chatbots and WhatsApp ordering

Service automation has become one of the foundations of digitalization in food service. According to the Panorama Mobile Time survey, chatbots enable companies to complete sales in 52% of automated interactions. The same study shows that 62% of brands that adopted automated service reported increased sales.

These numbers demonstrate that automated service is no longer just a support channel. It now plays a direct role in revenue generation.

Chatbots can present menus, answer questions, suggest items, register orders and guide customers to payment, operating continuously without human availability. For customers, the experience becomes faster and more organized. For restaurants, service capacity increases without proportional growth in costs.

Within this scenario, the popularity of WhatsApp ordering stands out. The app has become one of the main communication channels between consumers and restaurants, used both for questions and direct sales. Projections indicate that around 90.4 million Brazilians will use food delivery services by 2029, reinforcing the importance of building proprietary ordering and relationship channels.

In addition to bots, WhatsApp ordering systems and branded websites increase business autonomy, reduce dependence on marketplaces and strengthen direct relationships with customers, offering greater control over data, purchase history and communication.

Accessible technologies for small and medium-sized businesses

The evolution of digital solutions has made technology in food service more accessible. Today, small and medium-sized operations can start their digital journey without large upfront investments by adopting modular tools that generate real impact.

1. Cloud-based POS systems

Cloud POS platforms allow businesses to register sales, control cash flow, manage orders and access reports from any internet-connected device. A small restaurant can track daily performance on a smartphone, identify best-selling dishes and analyze peak hours.

2. Digital menus and QR codes

Digital menus replace printed versions and enable quick updates. Prices, items and promotions can be changed instantly. Photos, descriptions and add-on suggestions also help influence choices and increase average ticket size.

3. Self-service kiosks

Kiosks allow customers to place and pay for orders independently. In high-volume operations, they reduce lines, organize demand and free staff for production and finishing tasks.

4. Automated inventory management

Systems integrated with POS automatically record ingredient usage as sales occur. When minimum levels are reached, alerts are generated, preventing shortages and emergency purchases.

5. Kitchen Display Systems (KDS)

Screens in the kitchen organize orders by time, station or priority. Teams see the flow in real time, reduce reading errors and speed up preparation.

6. Digital loyalty programs

Loyalty platforms automatically track purchases and rewards. Customers accumulate points, receive discounts or earn free items without physical cards or manual control.

7. Simple analytics platforms

Analytics tools present operational data in easy-to-read dashboards, allowing managers to monitor sales by product, margin, time, channel and payment method.

8. System integrations

Connecting POS, inventory, finance, delivery and payments reduces inconsistencies and manual work. Each order updates all areas simultaneously.

These technologies can be adopted gradually, according to each operation’s maturity level and budget, allowing steady evolution and early gains.

Where to follow solutions and trends in food service technology

Technological progress in food service accelerates in environments that connect companies, specialists and suppliers and strengthen an ecosystem focused on innovation and solution development.

Anuga Select Brazil brings together companies, experts and brands presenting technologies, products and solutions for food service, automation, digitalization and customer experience. Attending the event means entering a space where innovation, business and knowledge converge, making it possible to explore opportunities, compare solutions, test technologies and build strategic connections. These are the spaces where insights emerge that help anticipate market movements and understand what lies ahead for the sector.

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Organic and natural foods are gaining increasing relevance in the daily lives of Brazilians, moving beyond specialized fairs to become a consistent presence in supermarkets and everyday purchasing decisions. Produced without pesticides, synthetic fertilizers, or harsh chemical substances, these products represent a choice aligned with the search for greater food safety, transparency, and quality of life.

This shift has helped strengthen the entire supply chain, encouraging producers, manufacturers, and retailers to invest in certifications, quality control, and clearer communication about origin and production methods. At the same time, topics such as health, sustainability, and responsible production have begun to directly influence brand positioning and consumer behavior, reshaping the dynamics of the sector.

How organic and natural foods are influencing product development and brand positioning

Consumption growth is closely linked to greater access to information and a more attentive consumer profile. Purchasing decisions are no longer based solely on price and appearance but increasingly include criteria such as product origin, environmental impact, and ingredient composition. Reading labels has become a more common habit, driven by interest in recognizable ingredients and reliable production processes.

This scenario is also connected to the advancement of the clean label concept, which prioritizes shorter, more understandable ingredient lists free from artificial additives. As a result, foods perceived as closer to their original form have gained space, while ultra-processed products are approached with greater caution.

According to the Panorama of Organic Consumption in Brazil 2023, conducted by Instituto Organis, approximately 46% of the Brazilian population consumes organic products, and the sector recorded 16% growth between 2021 and 2023. The study shows that fruits, vegetables, greens, and dairy products are among the most sought-after items, reinforcing the preference for categories associated with the foundation of everyday diets.

Health benefits are the main motivation for 47% of consumers, while 24% associate these products with superior quality. The absence of pesticides and artificial substances is also seen as a relevant factor, especially among families with children and individuals seeking to improve their eating habits.

Certification and traceability strengthen trust

As the market expands, credibility has become a central element. Consumers seek assurance that products meet strict standards, and certification fulfills this role by confirming compliance with officially recognized regulations.

In addition to protecting buyers, certification adds value and strengthens brand positioning, enabling companies to communicate their differentiators more consistently. This process supports the development of more transparent and long-term commercial relationships.

Traceability has also gained importance. Information about origin, producers, and cultivation methods is increasingly present on packaging and communication materials, bringing consumers closer to the source of their food. This connection reinforces authenticity and enables more informed choices.

Sales channels have evolved as well. Specialized markets, subscription programs, and direct-to-consumer delivery services have expanded access and diversified consumption formats. In traditional retail, supermarkets have created dedicated sections and broadened their assortments, reflecting rising demand and making these products easier to identify at the point of sale.

Impacts on product development and brand positioning

The growth of organic and natural foods is also shaping corporate strategies, leading companies to invest in new product lines, repositioning efforts, and transparency-based communication. Market data illustrates how this movement is already impacting the industry:

Source: NielsenIQ

These figures help explain why organic and natural foods are influencing strategic decisions, from product development to how brands build their presence in the market.

Challenges and opportunities in the Brazilian market

Despite consistent growth, the sector still faces relevant challenges. Higher prices remain a barrier for part of the population, reflecting more controlled production processes, smaller scale, and higher operational costs.

Another challenge involves expanding awareness of certification and organic production, reducing uncertainty and strengthening consumer trust. Access to reliable information plays an important role in supporting broader adoption and sustained market development.

At the same time, the outlook presents meaningful opportunities. Trade agreements within Mercosur may encourage exchange between producers, facilitate access to inputs, and expand the presence of these products in new markets. This environment can strengthen competitiveness and stimulate investment in innovation and production capacity.

Brazil also benefits from favorable natural conditions and a diverse agricultural base, factors that support sustainable sector growth over the medium and long term.

Organic Atmosphere Pavilion reflects market evolution

The growth of this segment is also visible at key industry gatherings such as Anuga Brazil. In the most recent edition, the Organic Atmosphere Pavilion recorded a 50% increase in the number of exhibiting brands, bringing together companies with diverse profiles, from primary producers to manufacturers with complete product lines focused on the segment.

The pavilion has established itself as a strategic environment for showcasing launches, monitoring trends, and creating qualified business connections. The presence of both national and international companies contributes to knowledge exchange and reinforces Brazil’s position in this market.

For the next edition, expectations are even higher. Anuga Brazil will take place from April 7 to 9, 2026, at Distrito Anhembi in São Paulo, bringing together professionals from across the food and beverage supply chain.

The Organic Atmosphere Pavilion will once again serve as one of the main meeting points for those looking to identify opportunities, discover innovative solutions, and follow the transformations shaping the future of food.

Companies, buyers, and industry specialists will find an environment designed for networking, business development, and access to strategic insights, reinforcing the event’s role as a key platform for the sector.

Would you like to connect with the brands driving this market and unlock new business opportunities? Register now and join the next edition of Anuga Brazil.

In 2025, trade between Brazil and the European Union reached approximately US$100 billion, according to data from the Brazilian Federal Government, highlighting the importance of this relationship. The European Union accounted for around 16% of Brazil’s total foreign trade and remains one of the country’s main commercial partners.

In the agricultural sector, Brazil holds an even more strategic position. In 2024, the country was the third-largest agricultural exporter in the world, with US$144.8 billion in foreign sales, according to the Ministry of Agriculture. By 2025, Brazil had become the largest supplier of agricultural products to the European market, with exports reaching nearly US$21.8 billion.

These figures show that Brazil is already a key player, yet it still has the potential to expand its presence on European store shelves, wine lists, menus, and supply chains, further strengthening its position in the global food and beverage market.

What Changes in Practice for Companies Under the Mercosur–EU Deal

The Mercosur–EU Deal directly affects the daily operations of companies that produce, export, import, or sell food and beverages. Among the main impacts are:

Products That Benefit from the Mercosur–EU Deal

Beyond the general changes, certain products receive immediate tariff benefits or quota-protected access:

Brazilian agribusiness

• Orange juice and fruit: zero tariffs, consolidating Brazil’s global market leadership.
• Instant coffee: elimination of taxation allows fair competition with European processors.
• Meat: access through substantial quotas with reduced or zero tariffs, generating billions in new revenue.
• Ethanol: expanded presence in Europe as a key component in energy decarbonization.

Industrial and consumer products

• Industrial machinery: immediate cost reductions support the modernization of Brazilian factories.
• Automotive sector: gradual reduction of tariffs on parts and components facilitates technological integration.
• Wines and olive oils: high-quality European products benefit from lower prices, stimulating domestic consumption.

To put this impact into perspective, the Brazilian Food Industry Association (ABIA) estimates that exports of processed foods to the European Union could grow between 1% and 2% in the short term, reaching up to 8% over the long term. This growth could generate up to BRL 3.5 billion in additional revenue and approximately 30,000 direct and indirect jobs. In 2025, Brazil’s processed food sector exported US$66.8 billion, of which US$8.7 billion went to the European Union.

The deal creates a favorable environment for higher-value Brazilian products to gain space in niches that value diversity, origin, and quality, while keeping Brazil attractive for European imports. This increases trade flows in both directions and connects consumers to new experiences.

Challenges and Considerations to Take Advantage of the Deal

Excitement coexists with the realities of international trade. Tariff reductions alone do not eliminate the complexity of processes. Importing food into Brazil still requires certifications, registrations, and approvals from agencies such as Anvisa and the Ministry of Agriculture, depending on the product. The same applies in reverse, when Brazilian companies must meet the EU’s sanitary, technical, and labeling requirements.

According to Mariane Ewbank, managing director of Fulstandig, freight forwarder for Anuga Select Brazil, the Mercosur–EU Deal represents a historic opportunity for Brazil to expand its presence in the European market, opening important doors for Brazilian products. She emphasizes that fully seizing this potential requires following the regulatory and operational path correctly, with certifications, approvals, and adherence to quality and process standards. “The deal creates unique conditions for Brazilian food and beverages to gain space in Europe, but success depends on preparation, planning, and attention to technical requirements, both in Brazil and abroad.”

Structural factors also play a role. Production costs in Brazil remain high across several segments. In the wine market, for example, imported wines are often cheaper than domestic labels, reflecting differences in taxation, scale, and incentives. The challenge is to make Brazilian producers more competitive while ensuring efficiency and quality.

How the Deal Impacts Small and Medium Enterprises

One of the most relevant aspects of the deal is the potential inclusion of small and medium-sized businesses in the international agenda. According to Sebrae, micro and small enterprises represent around 30% of Brazil’s GDP and account for more than 50% of formal employment. Yet, their participation in exports remains limited.

The Mercosur–EU Deal, combined with training policies and internationalization programs, can gradually change this scenario. Sebrae itself provides initiatives to prepare companies for exporting, offering training, consultancy, and support in compliance processes.

Mariane points out that the challenge lies less in product quality and more in how products are presented to the world. “Brazil has made great strides in categories like olive oil and cheeses and has won important awards, but very few people know this. Marketing, promotion, and support to prepare small and medium producers for the international market are still lacking.”

For these businesses, internationalization involves clear steps: adapting products, meeting technical requirements, strengthening branding, and being present where connections turn into opportunities.

How to Connect Directly with the European Market

International trade fairs remain the most direct and effective way to bring producers, manufacturers, distributors, and buyers together. The Anuga Select Brazil plays a strategic role in this context. As the first major food trade fair of the year in Brazil, Anuga serves as a gateway for companies looking to start or accelerate their international presence. In 2026, the event will take place on April 7–9 at the Anhembi District in São Paulo.

“In a fair like Anuga, exhibitors meet distributors, discover new technologies, conduct benchmarking, and build relationships. It is a unique platform for Brazilian and international producers and manufacturers, bringing together thousands of people focused on closing business,” says Mariane.

This role becomes even more crucial amid a reorganization of global trade routes. Brazilian companies aiming to access the European market find the fair an ideal environment to showcase products, understand expectations, and initiate conversations that may turn into contracts.

Similarly, European brands interested in Brazil can map local partners, distributors, and sales channels. For anyone looking to export, import, test products, or seek partners, participating in Anuga is no longer optional. It becomes a strategic step in internationalization.

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