With the advancement of artificial intelligence (AI), manufacturers are using information about consumption habits, purchasing behavior, global trends and product performance to identify opportunities, improve processes and develop solutions that are more aligned with market needs. The technology is already being applied across different stages of the food production chain, from creating new flavors to quality control, waste reduction and supply chain optimization.

According to a report by Mordor Intelligence, the global artificial intelligence market applied to the food sector is expected to grow significantly in the coming years, driven by the expansion of technology in areas such as demand forecasting, industrial automation and product development.

In Brazil, adoption is also gaining momentum. According to research from the Brazilian Food Industry Association (ABIA), the national industry is experiencing a shift focused on efficiency, innovation and stronger connections with consumers, increasing interest in tools capable of analyzing large volumes of information.

How artificial intelligence is helping companies create new foods

Before a product reaches store shelves, companies must make a series of decisions involving ingredients, formulations, packaging and positioning. Artificial intelligence is making this process more strategic by analyzing thousands of data points in a matter of minutes.

The technology can evaluate consumption trends, customer reviews, social media behavior and market information to identify opportunities for new products. This allows companies to create foods that are more aligned with consumer preferences while shortening the time between an idea and a market launch.

One example is the development of new flavors. Intelligent systems can assess ingredient combinations, acceptance patterns and regional preferences to suggest new formulations. The industry is increasingly using predictive models that analyze data, anticipate trends and help guide research more efficiently.

This approach was explored by Coca-Cola internationally with the launch of Y3000, a limited-edition beverage created with the support of artificial intelligence to explore how consumers imagined the flavor of the future. The company combined consumer insights with technology-driven analysis to create a beverage experience that brought together data, creativity and innovation.

Beyond creating new products, AI also supports the adaptation of formulations. As consumers look for healthier foods, functional products and options that match different lifestyles, data analysis helps companies identify ingredient combinations and product attributes with greater potential for acceptance.

Why data has become an ally in reducing food waste

In a supply chain where every loss represents wasted raw materials, energy and resources, artificial intelligence is emerging as a tool to make processes more predictable and efficient. According to the Food and Agriculture Organization of the United Nations (FAO), around one-third of all food produced worldwide is lost or wasted, equivalent to approximately 1.3 billion tons every year.

Within the industry, algorithms can analyze production processes, identify inefficiencies and predict needs with greater accuracy. According to data published by Food Digital, manufacturers that use artificial intelligence in process management can reduce ingredient losses by up to 25% and lower energy consumption by approximately 10%.

The technology also supports production planning. By analyzing sales history, seasonality and consumer behavior, intelligent systems can improve demand forecasting, helping companies avoid overproduction and unnecessary inventory. This strategic use of data helps balance productivity, costs and sustainability in an industry that needs to respond quickly to market changes.

From farms to factories, where artificial intelligence is already present in the food chain

From the seed to the final product, data has become part of different stages of the food supply chain. In agriculture, artificial intelligence is already helping producers monitor crops, forecast productivity and make more informed decisions about cultivation.

With sensors, drones and predictive analytics systems, farmers can track information such as soil moisture, plant development and weather conditions in real time. These resources allow producers to adjust management strategies, identify risks before they escalate and use resources such as water and inputs more efficiently.

In logistics, data also plays a strategic role. Artificial intelligence can optimize transportation routes, predict equipment maintenance needs and monitor storage conditions in real time, reducing risks during the transportation of perishable products.

The integration of these insights allows producers and companies to anticipate challenges, adjust processes and find new ways to balance productivity and sustainability throughout the supply chain.

What changes when industry decisions are guided by data

Within the food industry, artificial intelligence works alongside technical expertise, helping teams analyze information, identify trends and support more accurate decisions.

With consumers becoming more demanding and markets changing rapidly, companies that can turn information into action gain greater agility to develop products, optimize processes and respond to new demands.

The advancement of artificial intelligence shows that the future of the food industry will rely less on the amount of data available and more on the ability to transform that information into strategic decisions. From recipe development to supply chain management, technology is already influencing how food products are designed, manufactured and delivered.

Artificial intelligence is one of the technologies reshaping the future of the food and beverage industry. Anuga Select Brazil brings together companies, specialists and professionals who are closely following these changes, showcasing solutions, trends and opportunities for the sector’s development.

The next edition of the event will take place from April 6 to 8, 2027, at Distrito Anhembi in São Paulo, bringing together leading names from the food and beverage supply chain.

Want to showcase your solutions to a qualified audience and connect with the trends shaping the future of the industry? Click here and become an exhibitor at Anuga Select Brazil 2027

By adopting technologies that analyze data, optimize processes, and support strategic decision-making, companies are operating in a business environment where the European Union and other international buyers continue to strengthen requirements related to food safety, traceability, and reducing the environmental impact of packaging. Together, these developments are reshaping the industry and reinforcing the need to balance innovation, operational efficiency, and regulatory compliance.

For Brazilian companies, keeping pace with these changes is essential not only to access the European market but also to meet the expectations of buyers that increasingly apply similar standards in their purchasing decisions.

How Artificial Intelligence is changing the food industry

The growing adoption of Artificial Intelligence shows that the technology is becoming an integral part of the food sector. Research cited by the Capgemini Research Institute indicates that around 40% of food and beverage companies already use AI in some capacity, while many others are testing generative AI applications.

For many years, developing a new food product or reformulating an existing recipe required extensive laboratory testing, ingredient evaluations, and lengthy development cycles before reaching supermarket shelves. With AI, part of this work can now be accelerated through simulations capable of analyzing ingredient combinations, nutritional profiles, consumer preferences, and emerging market trends. The result is a more agile development process that significantly shortens the time between an idea and its commercial launch.

The benefits extend far beyond research and development. Intelligent tools help companies identify consumption patterns, forecast demand, optimize inventory, and monitor performance indicators in real time. In an industry affected by fluctuating raw material costs and rapidly changing consumer behavior, access to organized data and more accurate insights provides a significant competitive advantage.

As its applications continue to expand, Artificial Intelligence is becoming a strategic asset across the food supply chain. According to a 2026 market estimate, the AI market for food and beverages is expected to grow from US$18.34 billion in 2026 to US$88.37 billion by 2031, representing a compound annual growth rate of 36.96%. This growth becomes even more significant as major trading partners introduce increasingly demanding regulatory requirements.

What changes in the European Union are impacting the food industry

More sustainable packaging, stricter traceability requirements, and tighter rules for animal products are among the main regulatory changes adopted by the European Union that are already affecting the food industry. Manufacturers and exporters doing business with the bloc must adapt to these requirements to meet buyer expectations and remain competitive in international markets.

One of the latest developments is the Packaging and Packaging Waste Regulation (PPWR), which introduces measures to reduce single-use packaging and encourage reusable and recyclable solutions. Among its provisions is the restriction on single-use plastic packaging intended for on-site consumption in bars, restaurants, and hotels, including traditional sachets for ketchup, mayonnaise, mustard, sugar, salt, olive oil, and other condiments. The new rules encourage the use of reusable dispensers and shared containers, reducing waste in a sector that consumes millions of small packaging units every year.

The changes extend beyond the food service sector. Animal products exported to the European Union must comply with strict requirements related to antimicrobial use, sanitary controls, and production traceability. Exporters of meat, poultry, eggs, seafood, and honey are required to demonstrate compliance throughout different stages of the supply chain by maintaining detailed records on suppliers, animal feed, farming practices, and batch histories.

Taken together, these measures reinforce that competing in international markets requires processes capable of ensuring quality, traceability, food safety, and regulatory compliance throughout production.

How technology and regulation work together

As requirements for traceability, food safety, and sustainability become more demanding, the need for reliable information throughout the supply chain also increases. This is where Artificial Intelligence becomes even more valuable.

AI-powered tools help companies organize large volumes of data, identify inconsistencies, and monitor processes in an integrated way. Across operations involving suppliers, manufacturing, logistics, and distribution, these technologies reduce errors, improve decision-making, and simplify compliance with increasingly rigorous standards.

By automating data analysis and making information more accessible, Artificial Intelligence strengthens companies’ ability to respond quickly to audits, verify the origin of raw materials, and maintain detailed records throughout the production process. One example comes from Kraft Heinz, which has adopted AI to support new product development, analyze consumer preferences, and optimize operational processes, demonstrating how the technology is becoming part of the strategic operations of leading food manufacturers.

This combination of technological innovation and evolving regulations highlights that competitiveness in the food industry is increasingly linked to the ability to develop high-quality products, maintain safe processes, and ensure transparency across operations. For Brazilian companies, it also creates new opportunities to strengthen their presence in international markets.

What these changes mean for Brazilian companies

The impact of these transformations is already being felt by Brazilian businesses. Investments in technology, traceability, and sustainability strengthen competitiveness, expand export opportunities, and contribute to stronger commercial relationships with buyers who value transparency and compliance.

Keeping an eye on these trends also means anticipating the industry’s next moves. Regulations introduced by major consumer markets often become benchmarks for other countries, driving

new practices across the global food supply chain. Companies that prepare early gain more time to adapt processes, develop new solutions, and respond quickly to evolving market demands.

Specialized trade events reflect this evolution by bringing together manufacturers, retailers, distributors, importers, and suppliers to discuss the trends shaping the future of food. Beyond showcasing product launches, these events create opportunities to exchange knowledge, discover emerging technologies, and gain deeper insights into the changes transforming the entire food supply chain.

Anuga Select Brazil brings together professionals from across the food supply chain to discuss innovation, sustainability, technology, and the trends shaping the industry in Brazil and around the world. In its latest edition, the event welcomed more than 14,000 visitors, featured 550 exhibiting brands, and hosted representatives from 96 countries, reinforcing its position as one of the industry’s leading business and networking events.

Want to discover the technologies and trends shaping the future of the food industry?

Click here to learn how you can take part in the next edition of Anuga Select Brazil.

A recent survey by Instituto Locomotiva found that 33% of Brazilian households now have at least one person who currently uses or has previously used weight-loss medications. At the end of 2025, that figure stood at 26%, highlighting significant growth in just a few months. As these treatments become part of everyday life for millions of families, they are increasingly influencing decisions throughout the food and beverage industry.

How are weight-loss injections changing the food industry?

Weight-loss medications reduce appetite and increase feelings of fullness. As a result, many consumers eat less throughout the day and become more selective about the foods they choose. Market research already shows that these behavioral changes are reshaping purchasing patterns.

According to a NielsenIQ study, 84.4% of consumers reported increasing their intake of animal protein after starting treatment, while 67.6% said they were buying more vegetables. On the other hand, categories such as alcoholic beverages, indulgent products, and soft drinks have experienced declining consumption among part of this audience.

Source: Scanntech and Workplanet by Numerator

The combination of consumer research and retail performance data shows that this shift has already reached supermarket shelves. Businesses that closely monitor these changing habits are better positioned to anticipate demand, develop products that match consumer expectations, and identify high-growth categories for the coming years.

What changes for manufacturers and retailers?

Whenever consumer preferences evolve, the entire supply chain follows. Growing demand for healthier food options is encouraging manufacturers to review their product portfolios, accelerate innovation, and expand categories that are becoming increasingly relevant on store shelves.

Protein-rich foods, convenient balanced meals, natural ingredients, functional beverages, high-protein snacks, plant-based products, and minimally processed foods are among the segments attracting the greatest attention. For retailers and manufacturers alike, this creates an opportunity to optimize product assortments and offer solutions that better reflect changing consumer demand.

At the same time, categories traditionally associated with impulse purchases, such as sweets, desserts, and ultra-processed foods, may gradually lose market share among some consumers. This creates opportunities to diversify supplier networks, strengthen brands focused on healthier eating, and expand product lines featuring attributes increasingly valued by shoppers, including organic, whole-grain, high-protein, and functional products.

Updating product portfolios, however, is only part of the strategy. Communicating nutritional benefits with transparency and credible information is becoming equally important, as consumers pay closer attention to products that support their health, well-being, and quality-of-life goals.

Although changing eating habits are the primary driver behind this trend, NielsenIQ also found that these medications are affecting household budgets. Among families using weight-loss treatments, 84% reported a moderate or significant financial impact, while 62.2% said they had reorganized their monthly spending to continue treatment.

This reinforces the importance of offering products that combine nutritional quality, variety, and competitive pricing, allowing consumers to maintain healthier diets without placing unnecessary pressure on their budgets.

What opportunities are emerging for food manufacturers and brands?

Every shift in consumer behavior creates new opportunities for innovation. Companies that identify these changes early are better positioned to develop products aligned with evolving consumer preferences.

The retail sector already provides clear examples of this transformation. Major supermarket chains are redesigning store layouts and creating dedicated spaces for healthier food categories. This movement is also encouraging supermarkets and wholesale retailers to expand their supplier base, diversify product portfolios, and introduce solutions that meet changing consumer expectations.

While the Brazilian Food Industry Association (ABIA) continues to approach the topic cautiously, it acknowledges that portfolio adjustments are part of each company’s individual strategy. Meanwhile, Abrasorvete, which represents more than 200 ice cream manufacturers in Brazil, reports that 77.8% of its member companies plan to invest in high-protein or functional product lines by the end of 2026, indicating that part of the industry is already preparing for this new market reality.

The trend also creates opportunities for companies supplying functional ingredients, organic foods, protein-rich products, and other solutions aligned with healthier consumption patterns. As buyers seek to broaden their product offerings, demand is growing for suppliers capable of delivering innovation, differentiation, and added value.

These opportunities extend beyond Brazil. International markets are also experiencing growing demand for healthier foods and are actively seeking innovative, differentiated products. For Brazilian companies, this represents an opportunity to build new commercial partnerships, expand internationally, and strengthen export strategies.

Where to discover the trends shaping the future of the food industry

Businesses that closely monitor consumer behavior are often able to identify emerging opportunities before they become mainstream. In today’s highly competitive market, access to quality industry insights has become a strategic advantage for companies looking to innovate and grow.

At the latest edition of Anuga Select Brazil, exhibitors showcased healthy foods, protein-rich products, innovative ingredients, and solutions designed to meet evolving consumer demands, highlighting trends that continue to gain momentum. The event brought together qualified buyers, retailers, distributors, importers, and food industry professionals looking to discover new business opportunities, establish commercial partnerships, and expand both domestic and international trade.

Beyond generating business, the exhibition also serves as an important indicator of market direction. Throughout the three-day event, exhibitors gain valuable insights into buyer behavior, monitor product launches, identify emerging consumption patterns, and validate new solutions before many of these trends reach supermarket shelves.

Want to showcase your products to qualified buyers and stay ahead of the trends transforming the food industry? Click here to discover how your company can be part of Anuga Select Brazil 2027.

Every year, thousands of companies take part in industry trade shows seeking visibility, networking opportunities, and business growth. The difference between simply showing up and leaving with meaningful results lies in how each connection is built and developed. In a competitive market, turning business meetings into real opportunities requires preparation, strategy, and market insight.

Trade shows bring together a valuable concentration of contacts, market trends, and negotiations in just a few days. Buyers, suppliers, distributors, investors, and decision-makers all gather in the same space in search of solutions, innovation, and new partnerships. For companies that know how to make the most of this environment, every conversation can lead to relevant negotiations and new growth opportunities.

Why trade shows accelerate strategic connections

Trade shows remain one of the most effective platforms for building qualified business connections. They bring together professionals in one place with clear objectives: closing deals, identifying opportunities, and expanding their professional network.

Unlike purely digital interactions, in-person meetings create room for deeper exchanges. Face-to-face conversations help build trust, facilitate negotiations, and strengthen business relationships.

Another important factor is market concentration. In just a few days, companies can connect with dozens of potential partners, present solutions, validate products, and identify partnership opportunities that could otherwise take months to develop through traditional business routines.

This dynamic makes trade shows highly favorable spaces for accelerating negotiations and opening new paths for growth.

How to turn visits and connections into business opportunities

Simply attending a trade show does not guarantee results. The real advantage lies in the ability to turn interactions into promising business opportunities.

This process starts well before the event begins. Companies that arrive prepared tend to make better use of every meeting. Having clear objectives, understanding visitor profiles, and knowing which solutions offer the strongest commercial potential can significantly improve the quality of conversations.

During the event, approach also matters. Companies that communicate their differentiators clearly and demonstrate value in an objective way tend to attract more relevant connections.

Post-event follow-up is another key factor. Many negotiations begin during the trade show but mature in the weeks that follow. Well-structured follow-ups, consistent communication, and fast response times help keep momentum alive and increase conversion potential.

In the B2B environment, strong business results are built through relationships, consistency, and effective commercial execution.

How meaningful conversations create valuable opportunities

Business meetings at trade shows also provide access to valuable market insights, often in real time. Every interaction, conversation, and meeting can generate strategic insights into trends, buyer behavior, and shifts that directly influence business decision-making.

This access to information becomes even stronger through event content programming. At Anuga Select Brazil 2026, specialists, executives, and chefs shared practical and strategic knowledge through talks and panels connecting trends, innovation, and real-world applications across industry, retail, and food service.

Within the trade show environment, networking happens in a more organic, strategic, and meaningful way. Often, a quick conversation at a booth, a meeting in the corridors, or an exchange of ideas after a panel discussion can open doors to important negotiations.

This is where many valuable opportunities begin. The right connection at the right time can evolve into commercial partnerships, new distribution channels, entry into new markets, and even international expansion.

At Anuga Select Brazil, connections drive results at scale

The 7th edition of Anuga Select Brazil 2026 clearly demonstrated how strategic meetings can generate meaningful results for companies of all sizes.

Held at Distrito Anhembi, the event brought together major players from the food and beverage industry over three days in an environment focused on negotiations, networking, and commercial growth.

Anuga Select Brazil holds a unique position in the country by bringing together the entire food and beverage supply chain in one place. Industry leaders, retailers, food service professionals, distributors, importers, and buyers meet in a single environment designed to foster business, partnerships, and market expansion.

The numbers from this edition highlight the strength of this business ecosystem:

Anuga Select Brazil 2026 in Numbers

• More than 14,000 visitors
• Companies from 74 nationalities
• More than 550 exhibiting brands
• 10% growth in event size
• 14% growth in international presence

The mega business matchmaking round was one of the event’s highlights, reinforcing the trade show’s role as a powerful business platform.

• Approximately R$150 million in business generated
• More than 300 participating companies
• Around 3,000 business meetings
• Participation from 120 major domestic and international buyers

Your company’s next big growth opportunity could start here

These numbers reinforce the strategic value of trade shows for companies looking to grow, expand their market presence, and strengthen business relationships.

The true value of these events lies in their ability to transform valuable connections into strategic partnerships and promising conversations into long-term business relationships.

In an increasingly dynamic market, participating in events that bring together buyers, suppliers, and industry leaders can accelerate negotiations, shorten sales cycles, and create new opportunities for growth.

Looking to connect your brand with the leading players in the food and beverage industry? Click here to learn how to become an exhibitor at the next edition of Anuga Select Brazil, taking place from April 6–8, 2027, at Distrito Anhembi in São Paulo.

For many years, private label products played a limited role in retail strategies. They were primarily seen as a way to offer more competitive pricing and appeal to cost-conscious consumers. That perception has changed significantly over the past decade.

The growth of the segment in Brazil shows that the conversation has expanded beyond affordability. Private label products are increasingly being used to differentiate retail chains, strengthen customer relationships and create long-term business value.

The numbers illustrate the scale of this shift. According to NielsenIQ data presented at SIMP 2025 (International Private Label Symposium), the Brazilian private label sector is growing at an average rate of 9.2% per year. The study also found that 58% of Brazilian consumers intend to increase their purchases of private label products in 2025 and 2026.

To understand what is driving this growth, it is worth looking at the factors behind the sector’s evolution and the opportunities it creates for both manufacturers and retailers.

What factors have driven the growth of private label products?

The rise of private label products is the result of several changes in consumer behavior, with trust emerging as one of the most influential factors.

Historically, many private label products were sold in basic packaging and were often perceived as generic alternatives to leading brands. As the market matured, retailers began placing their own names and reputations on product packaging, directly associating their brand image with product quality.

This shift transformed consumer perception. Seeing a retailer’s name on the package changed expectations. Price remained important, but factors such as reliability, product consistency, quality standards and performance became equally relevant.

Another key driver has been the professionalization of product development. Investments in research, supplier selection, innovation and quality control have enabled private label products in several categories to reach standards comparable to those of established brands.

At the same time, the pursuit of operational efficiency has encouraged retailers to view private label as a strategic tool to improve margins, create differentiation and reduce dependence on external suppliers. As a result, the sector continues to grow based on a broader value proposition than price alone.

Which categories are expected to attract investment in the coming years?

Although private label products are present across virtually every consumer segment, some categories stand out for their particularly strong growth potential.

According to Euromonitor, the beauty, personal care and hygiene segments in Brazil have recorded growth rates ranging from 24% to 55%, outperforming the global average for private label products. These figures are especially noteworthy because they involve categories traditionally associated with strong brand loyalty and significant marketing investments.

The food and beverage sector also presents substantial opportunities. Healthy foods, functional products, ready-to-eat meals, snacks, beverages, frozen products and family-oriented solutions are among the categories expected to see continued development.

Looking ahead to 2026, retailers are expected to significantly expand portfolios aimed at specific consumption occasions. Sporting events, social gatherings and shared consumption moments are likely to drive new product launches tailored to consumers’ everyday lifestyles and needs.

For manufacturers, this creates fertile ground for innovation and opens the door to increasingly strategic partnerships with retailers.

How do consumers view private label products today?

Consumer perception of private label products has evolved considerably. According to a study referenced by SA+, 69% of consumers view private label products as offering excellent value for money, while 68% consider them equal to or even better than leading industry brands.

This shift in perception helps explain why private label products are gaining traction in higher-value categories. Today’s consumers are less concerned about who owns the brand and more focused on whether the product delivers on its promise.

This does not mean that national and global brands have lost relevance. Instead, a more balanced retail environment is emerging. Rather than replacing traditional manufacturers, private label products are expanding consumer choice and strengthening retailers’ value propositions.

The main challenges of competing with established brands

Building credibility remains one of the sector’s greatest challenges. Major brands benefit from decades of investment in branding, communication and customer engagement. Private label products, on the other hand, must prove their quality through every purchasing experience.

Attractive packaging and competitive pricing can capture consumers’ attention, but they are not enough to ensure loyalty. Consistency between expectations and product performance remains essential.

This requires ongoing attention to product quality, supplier partnerships, traceability and innovation.

Another challenge lies in the speed at which consumer preferences continue to evolve. Demand for healthier products, sustainable practices, transparency and convenience is growing rapidly, requiring retailers and manufacturers to adapt quickly. Companies that respond effectively to these shifts are more likely to secure a competitive advantage in an increasingly dynamic market.

Where are private label investments heading?

The sector is entering a new stage of maturity. Many retailers are planning significant portfolio expansions in categories related to convenience, healthier products, family consumption and social occasions, particularly those expected to be boosted by the FIFA World Cup.

Below is an overview based on Euromonitor, NielsenIQ and industry market trends:

Source: Euromonitor, NielsenIQ and ABMAPRO.

An opportunity for companies looking to be part of this market

The continued growth and consolidation of private label products is creating opportunities for strategic partnerships, supplier expansion and new business models. For companies looking to stay close to this evolution, connecting with key industry players has become a competitive advantage.

Private Label Brazil, the leading private label and outsourcing trade show in Latin America, takes place in strategic partnership with Anuga Select Brazil and brings together retailers, manufacturers and suppliers looking to grow their businesses within this segment.

The event gathers companies interested in understanding where the market is heading, presenting solutions to strategic buyers and expanding their business networks in a segment that continues to gain relevance across retail channels.

Looking to showcase your solutions to leading buyers, retailers and decision-makers in the industry?

Click HERE to learn how to become an exhibitor at Anuga Select Brazil 2027.

Understanding what drives buyer decision-making is one of the most effective ways to capture attention, build meaningful relationships, and turn conversations into real business opportunities.

The role of the buyer has evolved significantly. While purchasing decisions were once focused primarily on sourcing products and negotiating prices, today’s buyers play a much more strategic role within organizations. They influence decisions related to competitiveness, innovation, and long-term business growth.

For brands looking to showcase their products and expand their market presence, this shift requires preparation. In an environment filled with options, the companies that stand out are those capable of demonstrating relevance, industry expertise, and strong business potential.

Today’s Buyer Is Looking for More Than Just Suppliers

For many years, a buyer’s role was largely associated with negotiating prices and placing orders. Today, that reality has changed considerably.

Modern buyers serve as a critical link between businesses and suppliers. Their responsibilities include identifying reliable partners, reducing costs without compromising quality, anticipating market shifts, and finding solutions that support business growth.

As a result, successful negotiations are no longer built solely around pricing. What truly captures a buyer’s attention is a supplier’s ability to deliver consistent solutions, supply chain reliability, and opportunities for long-term business growth.

At leading food and beverage trade shows, buyers arrive prepared to analyze consumer trends, evaluate new product launches, and assess how specific products can meet the evolving needs of both retail and food service markets.

Trends Matter, but Relevance Matters More

Experienced buyers know how to distinguish genuine market trends from short-lived fads. That is why, during a trade show, they look beyond attractive packaging or the visual appeal of a new product launch.

Their focus is on understanding whether a solution truly addresses consumer needs, offers growth potential, and can deliver sustainable results over time.

This evaluation has become even more important as consumer behavior continues to evolve rapidly. Factors such as health and wellness, convenience, sustainability, traceability, and differentiated customer experiences increasingly influence purchasing decisions.

For this reason, brands that understand market dynamics and can clearly demonstrate how their products create value for retailers, distributors, and food service operators are often the ones that gain the most attention.

How Buyers Identify Opportunities at a Trade Show

Trade shows provide valuable signals about where a market is heading. Buyer interest in specific products, recurring questions during negotiations, reactions to new launches, and the demands expressed by visitors all provide critical insights for companies seeking to identify emerging opportunities and make informed business decisions.

No market report can fully replace direct interaction with industry professionals. Trade shows are where trends are validated, consumer behavior becomes more visible, and new partnerships emerge through conversations that are unlikely to happen elsewhere.

The results of major industry events demonstrate that these gatherings go far beyond product displays. At the most recent Anuga Select Brazil, more than 14,000 qualified visitors attended the event, which brought together over 550 exhibitors and connected companies from 96 countries across three days. These figures reinforce the event’s role as a powerful platform for business generation and relationship building.

Relationships Remain a Key Competitive Advantage

Despite the growth of digital platforms and online negotiations, face-to-face interaction remains one of the most important factors in building trust.

Strategic buyers value the opportunity to meet people, understand the stories behind companies, and establish stronger connections before entering into a business partnership.

At a trade show, these relationships develop naturally. Direct conversations enable immediate negotiations, deeper discussions, and a more complete understanding of an exhibiting company.

Another significant benefit is network expansion. Buyers attend trade shows specifically to broaden their professional connections, discover new industry players, and identify companies they might never encounter through their day-to-day activities.

How to Create Opportunities for Buyers Ready to Purchase

Buyers attend trade shows actively looking for opportunities, but it is up to exhibitors to give them compelling reasons to choose their products and services. Several factors can make a significant difference in this process:

Beyond these factors, the way a brand presents itself also has a direct impact on how visitors perceive it. An attractive booth, a well-prepared team, and clear communication help convey professionalism and credibility.

Another important element is creating engaging experiences. Product tastings, live demonstrations, exclusive launches, and well-planned presentations help make a visit more interactive and memorable.

At the latest edition of Anuga Select Brazil, exhibitors that invested in tastings and brand activations attracted a steady flow of visitors and buyers to their booths. In the food and beverage industry, after all, sampling products is an essential part of the discovery process.

The real business impact comes when a positive experience is supported by a strong commercial strategy. A buyer may initially be drawn to a product, but the purchasing decision is ultimately made when they recognize commercial viability, supply capacity, and the potential for a long-term partnership.

At any trade show, competition for attention is intense. For this reason, brands that successfully combine engaging experiences, strong positioning, and commercial readiness remain top of mind long after the exhibition halls have emptied.

Why Anuga Select Brazil Attracts the Industry’s Leading Buyers

Understanding what influences buyer decision-making helps exhibitors refine their strategies and build more meaningful connections during an event. Supplier selection depends on factors such as reliability, alignment with market demands, and the ability to meet business expectations.

This is precisely the environment that Anuga Select Brazil provides. Recognized as the largest food and beverage trade show in Latin America, the event brings together qualified buyers, industry leaders, and brands that help shape the future of the sector.

To illustrate its impact, the most recent Mega Business Matchmaking Program facilitated more than 2,500 meetings between participating companies, generating approximately BRL 150 million in business opportunities. The initiative brought together more than 300 companies, representing roughly 60% of all exhibiting brands at the event.

The next edition will take place on April 6, 7, and 8, 2027, at Distrito Anhembi in São Paulo, Brazil. If your company is looking to increase visibility, strengthen business relationships, and connect directly with buyers searching for new products and solutions, now is the time to secure your space.

Would you like to showcase your brand to qualified buyers and participate in one of the food and beverage industry’s leading business events? Click here to learn how to exhibit at the next edition of Anuga Select Brazil.

São Paulo, Brazil, 13th April 2026. Anuga Select Brazil has concluded its seventh edition, further consolidating its position as the leading meeting point for the food and beverage industry by hosting the largest business matchmaking program ever held at a trade fair in Latin America. Over the course of three days, the trade show welcomed more than 14,000 visitors, including major national and international buyers, connecting companies from 96 countries with over 550 brands in a strategic environment for negotiations, partnerships, and market expansion — representing a 10% growth in size and a 48% increase in international presence.

“The trade show was built on connecting those who produce with those who buy. Creating this highly qualified environment is essential to accelerate business, shorten distances, and generate real opportunities across the entire value chain. Beyond visitor numbers, we focus on audience quality, with over 60% represented by business owners, presidents, directors, and managers. Anuga Select Brazil is the only event in the country that brings together the entire food and beverage sector in a democratic way, opening new doors for market access, internationalization, and real expansion opportunities,” highlights Beni Piatetzky, Managing Director of Koelnmesse Brazil, the trade show organizer.

The large-scale matchmaking initiative generated approximately BRL 150 million in business, with the participation of over 300 companies—equivalent to 60% of the exhibiting brands. In total, nearly 3,000 meetings were held with 120 major buyers from Brazil and abroad, strengthening qualified connections and accelerating deal closures. The initiative also included strategic partners, further expanding the reach and diversity of business meetings.

Badia, a U.S.-based food company that has been operating in Brazil for three years, was among the participants. Sales Supervisor Rose Sousa explains that this environment enables the company to advance relationships with key clients and bring the brand closer to decision-makers.

“The matchmaking sessions truly opened doors and facilitated access to strategic companies. Entering retail without prior connections is a major challenge, and here we were able to speak directly with decision-makers,” she says.

One of the meetings was held with the Andorinha supermarket chain. “One of the most valuable aspects of this space is the opportunity to have dedicated, high-quality time for conversations,” explains Carolina Penteado, Marketing Manager, who participated in the trade show for the first time as a retailer and buyer.

“With the growth of the fair, it becomes difficult to visit every stand and keep up with all innovations. During the matchmaking sessions, we can pause, listen to the industry, and better understand the story and purpose behind each brand,” she adds, noting that she left the trade show with more than 10 leads to pursue in the coming months.

On the other hand, Reserva de Minas advanced its business with a North American company that operates a supermarket network of over 1,000 stores. “Relevant opportunities emerged, such as a private label jam production deal—a new model for us, as we have experience exporting under our own brand. This is a project that originated at the event and that we aim to develop,” says Sales Director Marcos Garcia.

The executive, who also participated in the matchmaking sessions, reported closing a contract during the trade show. “We signed a partnership with an artisanal confectionery manufacturer to produce a product line with and without sugar. The plan is to launch within two months, so we’ll need to move fast. It’s a very exciting challenge. These connections and deals that were born and materialized here are extremely valuable,” he adds.

Over 200 hours of content

In its 2026 edition, Anuga Select Brazil also reinforced the role of content as one of the trade show’s key pillars by offering a comprehensive and high-quality program tailored to different professional profiles within the sector. Over more than 208 hours, experts, executives, and chefs shared practical and strategic knowledge, connecting market trends, innovation, and real-world application in both industry and retail.

Among the highlights, new initiatives such as the Cooking Show, led by Casa Flora, brought live demonstrations and technical gastronomic content. Spaces like Burger Trends and industry-focused congresses deepened discussions on innovation, consumer behavior, and technology, highlighting key transformations such as the growing demand for healthier foods, clean label products, and the increasing use of artificial intelligence in the consumer journey.

This approach proved essential in addressing the diversity of the audience. By balancing content and business, the trade show stands out as a comprehensive platform capable not only of generating commercial opportunities but also of preparing the sector for the challenges and trends shaping the future of food and beverage. Other highlights included Mohamad Hindi (former MasterChef contestant and digital influencer), Jean Pontara, Wagner Donegatti, Fernanda Dalben, among others.

Sustainability at the forefront

During the event, Sesc Mesa Brasil strengthened its partnership with the sector through a series of initiatives focused on awareness and public engagement. Throughout the fair, visitors were encouraged to donate food at the entrance—an initiative that transformed the registration process into a “solidarity credential,” reinforcing a collective commitment to fighting hunger. At the program’s booth, visitors also had access to information about its activities and ways to collaborate, increasing the visibility of its work nationwide.

As a result, more than 2.6 tons of food were collected — 40% more than in the previous edition — which will be distributed to social institutions, supporting families in vulnerable situations. The presence at the trade show also fostered stronger relationships with companies in the sector and opened new opportunities for collaboration, reinforcing the program’s role as a structured initiative with measurable impact aligned with sustainability and social responsibility agendas.

Creativity and health trends driving consumer interest

Among the key highlights of Anuga Select Brazil 2026 was the strong investment in sensory experiences and unconventional products, such as chocolate brownies with bacon, beverages with “bursting pearls,” and 3D-shaped ice creams replicating foods like coxinha and hamburgers in real size. At the same time, practical and functional solutions gained traction, such as instant purées containing 25g of whey protein per serving.

“This health-driven trend has become one of the event’s core pillars, reflecting a global shift toward more conscious consumption,” said Beni. Products with reduced sugar, plant-based alternatives, functional foods, and gut-health-focused solutions gained prominence in a market driven by new generations and already showing a 4.6% increase in consumption of wellness-oriented categories in Brazil. Innovations such as anti-inflammatory coffees and probiotic beverages further demonstrate the evolution of the industry’s portfolio.

Another key focus was the appreciation of origin and sustainability, both in products and production processes. The trade show showcased everything from wines and sparkling beverages made with Amazonian fruits using traditional international techniques to circular production models, such as cachaça in returnable bottles and production based on input reuse.

In total, more than 550 brands participated in Latin America’s leading food and beverage industry trade show. The dates for 2027 are already confirmed: from April 6 to 8, key market players will gather once again at Anuga Select Brazil to drive business, strengthen strategic connections, and showcase the innovations shaping the industry.

About Anuga Select Brazil

Anuga Select Brazil is the leading meeting point for the food and beverage industry in Latin America. It is a platform where brands, buyers, and national and international experts connect to generate business, explore trends, discover innovations, and strengthen strategic relationships. Through qualified matchmaking programs, relevant content, and global visibility, the trade show transforms opportunities into tangible results, positioning brands at the center of the market and the future of the sector.

Market research firm Euromonitor International highlights that the health and wellness segment is undergoing global expansion, fuelled by demand for products offering functional benefits. This trend is largely spearheaded by Gen Z, who prioritise long-term, evidence-based wellness routines. Consequently, food and beverages are now viewed as tools for personalised health management. Functionality has emerged as a core product attribute, with gut health becoming a central pillar of physical and emotional balance.

The Brazilian market is mirroring this global progress. According to the Brazilian Association of the Industry of Foods for Special Purposes and Related Products (ABIAD), there is consistent growth in categories focused on dietary restrictions and wellness. Increased demand for vitamins and sugar-controlled foods (including diet and zero-sugar versions) led to a 4.6% rise in consumption in 2025.

In response to these behavioural shifts, sugar-reduced, gluten-free, lactose-free, and plant-based options are gaining significant shelf space and menu presence.

Café Sabor do Grão anticipated this trend before launching Coffee Bless, an anti-inflammatory Arabica coffee infused with cinnamon, turmeric, and piperine. “We have been studying the market for two years. Our goal was to develop an all-natural formulation aligned with the benefits of a ‘morning shot’ to boost the immune system,” says Gustavo Henrique, Partner at the brand.

This innovation earned the product a nomination in the ‘Functional Product’ category at the Innovation Trend Awards. This new award ceremony debuted at Anuga Select Brazil, the premier trade fair for the food and beverage industry in Latin America. The awards aim to foster creativity, highlight products with high market potential, and promote trends such as sustainability and functionality, while connecting exhibitors with concrete business opportunities.

Another nominee was Foolha’s Probiotic Soda, competing for ‘Most Innovative Beverage.’ “The product was designed to simplify the consumption of apple cider vinegar. We noticed this habit was growing and decided to invest. While the industry is heavily focused on protein, we identified a gap in high-fibre products. Foolha is the result of merging those insights,” reveals Rafael Prado, Business Intelligence Director at the brand.

For Nara Milczark, Commercial Manager at Ecobio — which showcased non-GMO yeast and organic microwave popcorn at the event — this new era in food retail reflects a lifestyle shift rather than just a dietary change. “Supermarkets are expanding their health-focused aisles, while the food service sector is adopting more balanced and diverse menus to incorporate natural ingredients. Our brand was founded in 1984, but since 2020, we have intensified our investment in solutions that resonate with this new consumer profile,” she notes.

About Anuga Select Brazil

Anuga Select Brazil is the premier B2B hub for the food and beverage industry in Latin America. It is a strategic environment where national and international brands, buyers, and experts connect to drive business, explore trends, and discover innovations. Through high-level matchmaking sessions, industry-leading content, and global visibility, the event transforms opportunities into measurable results, placing brands at the forefront of the market and the future of the sector.

Organized by the ConPizza Institute, the competition brought together 127 elite competitors from 14 states. This high-stakes event serves as a critical barometer for the industry, showcasing advancements in technique and market differentiation.

Competition Categories & Performance Metrics

The championship is structured across three professional categories: Classic, Neapolitan, and Roman. Candidates are evaluated on rigorous KPIs, including:

• Technical Handling: Dough manipulation and fermentation quality.
• Ingredient Synergy: The strategic pairing of flavors and aesthetic presentation.
• Operational Excellence: The competitor’s live performance and ability to articulate their culinary process.

A Market of Scale: The “Pizza Economy” in Brazil

The growth of the championship reflects the massive scale of the Brazilian market. Brazil currently ranks second globally in pizza consumption, supported by more than 160,000 establishments nationwide.

• Monthly Volume: Approximately 204 million units sold per month—nearly one pizza per inhabitant.
• Source: Data provided by Abrasel (Brazilian Association of Bars and Restaurants) in partnership with the Federal Revenue Service.

“The moment a professional enters this competition, they trigger a process of continuous improvement. Through rigorous R&D and technical study, we elevate not only the individual professional but the entire market ecosystem,” states Carlos Zoppetti, Director of the ConPizza Institute.

Global Exposure and Career Milestones

For top-tier talent, the championship is a gateway to international recognition. The top three winners in each category secure a spot at the International Pizza Expo in Las Vegas—the world’s most prestigious pizza competition.

Past winners, such as Fabiana Tamashiro, who ranked 24th globally and was among the top three Brazilians at the 2024 Las Vegas event, emphasize the “life-changing” impact of this global exposure. This year, Tamashiro is competing with a sophisticated Buffalo Mozzarella, Pork Porchetta, and Pecorino Crumble creation.

Technical Innovation & Expert Evaluation

Judges look for a balance between stylistic fidelity and modern innovation.

“Adhering to technical criteria like dough texture and optimal bake points is mandatory. However, we encourage ‘out-of-the-box’ toppings that bring personality and market-distinguishing flavor profiles to the table,” notes judge and pizzaiolo Matheus Ramos.

The championship was held during Anuga Select Brazil (April 7–9), the primary international B2B hub for the food and beverage industry in Latin America.

About Anuga Select Brazil

Anuga Select Brazil is the strategic meeting point for the F&B industry in Latin America. It facilitates high-level networking between global brands, buyers, and experts to drive business development and identify the trends shaping the future of the sector. Through qualified business rounds and global visibility, the event translates market potential into measurable commercial results.

Consumers compare, evaluate, look for convenience, and expect consistency. They want to find the right product at the right time, with minimal effort. To keep up with this new standard, the sector has been adopting technological solutions that impact everything from inventory planning to the final payment step.

This raises a key question for those operating in the industry: how exactly are these technologies influencing purchase decisions, and what is already being applied in practice?

Big Data in everyday food retail operations

Big Data is already part of daily operations in food retail. Retailers and manufacturers handle an increasing volume of data, including purchase history, regional behavior, seasonality, and even external factors such as weather and holidays.

This data makes it possible to identify consumption patterns with much greater clarity. According to studies by the Brazilian Supermarkets Association (ABRAS), the use of data and analytics is already a priority for most retailers, especially in areas such as inventory management and assortment planning. Recent reports indicate that more than 60% of supermarket chains see data analysis as a key driver of operational efficiency.

As a result, strategic decisions become more accurate. Assortment, pricing, and promotional strategies are adjusted with greater confidence, reducing risks and improving efficiency. Market research also shows that data-driven companies can increase promotional effectiveness by up to 20% while consistently reducing out-of-stock situations.

This deeper understanding of consumer behavior is also driving more personalized experiences, especially across digital channels.

Apps and the connected shopping journey

Mobile apps have become a key touchpoint between consumers and supermarkets, expanding the relationship throughout the entire shopping journey.

Today, customers interact with retailers at multiple moments during the day. They check offers before leaving home, see ads while browsing social media, access apps within seconds, create shopping lists, receive personalized coupons, and often complete purchases directly on their smartphones. This behavior creates a connected experience where physical and digital channels work together.

In this context, apps become a valuable source of real-time data. Every search, click, or saved product signals interest and purchase intent, allowing retailers to quickly adjust campaigns and deliver more targeted offers.

Apps are now firmly embedded in retail growth strategies. They play a direct role in increasing revenue, improving customer retention, and strengthening competitiveness, reflecting a clear shift in how consumers make purchasing decisions.

Artificial Intelligence and faster decision-making

Artificial Intelligence is helping retailers respond faster and more accurately to market changes. AI-driven systems can forecast demand, identify consumption trends, and suggest real-time price adjustments, which is essential in a sector highly sensitive to behavioral shifts.

On the customer side, AI powers product recommendations. Digital platforms suggest items based on purchase history and similar consumer profiles, directly influencing basket size and product discovery.

Another important benefit is waste reduction. By anticipating demand for perishable goods, AI supports more efficient inventory management, helping reduce losses and improve profitability. This level of intelligence also supports operational consistency, ensuring products are available when customers are ready to buy.

Smart inventory and the importance of availability

Out-of-stock situations remain one of the main sources of frustration in food retail. When customers cannot find what they are looking for, substitution does not always happen, which directly impacts sales.

Smart inventory solutions use data and automation to monitor product turnover in real time. This allows faster replenishment decisions and better alignment between supply and demand.

Integrated systems connect physical stores, e-commerce platforms, and distribution centers, providing a more complete view of operations. This enables retailers to anticipate demand peaks and avoid shortages at critical moments.

According to studies cited by Nielsen, the global average out-of-stock rate is around 8.3%, while in Brazil it can reach close to 10%, representing significant losses in both sales and customer loyalty. Maintaining availability is therefore essential, although it brings operational challenges.

Labor shortages and the rise of automation

Hiring challenges, especially in logistics and distribution centers, have become a reality in food retail. A survey by the National Confederation of Commerce (CNC) highlights the difficulty in filling operational roles such as cashiers, stock clerks, and butchers, putting pressure on daily operations and product availability.

When staffing levels fall short, the impact is immediate. Orders are delayed, products become unavailable, and the customer experience suffers. This scenario has accelerated the adoption of automation technologies.

Automated solutions help streamline processes, optimize picking routes, and reduce reliance on manual operations. In addition to boosting productivity, they improve consistency and reduce errors. With more structured operations, retailers gain efficiency and can strengthen other stages of the shopping journey.

Frictionless payments and faster decisions

New payment technologies are reducing friction at the final stage of the purchase journey. Contactless payments, digital wallets, and app-integrated solutions make transactions faster and more seamless.

Beyond convenience, these systems generate valuable data on consumer behavior. Insights such as purchase frequency, average ticket size, and payment preferences help refine commercial and loyalty strategies.

The integration of payment systems with loyalty programs is also growing. Automatic discounts and real-time rewards encourage repeat purchases and strengthen customer relationships.

What this means for the future of food retail

The combination of data, technology, and automation is reshaping how food retail operates. Companies that structure their use of data are able to reduce waste, improve product availability, and increase operational efficiency, while delivering more consistent and competitive shopping experiences.

These topics will be at the center of discussions at Anuga Select Brazil, taking place from April 7 to 9 at Distrito Anhembi in São Paulo. As the largest food and beverage trade show in Latin America and the first major industry event of the year, it brings together trends, solutions, and professionals shaping the future of the market.

For those looking to stay ahead and understand what is already being implemented in food retail, it is an opportunity worth exploring.

Want to see these transformations in action and connect with the professionals leading this change? Register now for Anuga Select Brazil.