São Paulo, Brazil, 13th April 2026. Anuga Select Brazil has concluded its seventh edition, further consolidating its position as the leading meeting point for the food and beverage industry by hosting the largest business matchmaking program ever held at a trade fair in Latin America. Over the course of three days, the trade show welcomed more than 14,000 visitors, including major national and international buyers, connecting companies from 96 countries with over 550 brands in a strategic environment for negotiations, partnerships, and market expansion — representing a 10% growth in size and a 48% increase in international presence.

“The trade show was built on connecting those who produce with those who buy. Creating this highly qualified environment is essential to accelerate business, shorten distances, and generate real opportunities across the entire value chain. Beyond visitor numbers, we focus on audience quality, with over 60% represented by business owners, presidents, directors, and managers. Anuga Select Brazil is the only event in the country that brings together the entire food and beverage sector in a democratic way, opening new doors for market access, internationalization, and real expansion opportunities,” highlights Beni Piatetzky, Managing Director of Koelnmesse Brazil, the trade show organizer.

The large-scale matchmaking initiative generated approximately BRL 150 million in business, with the participation of over 300 companies—equivalent to 60% of the exhibiting brands. In total, nearly 3,000 meetings were held with 120 major buyers from Brazil and abroad, strengthening qualified connections and accelerating deal closures. The initiative also included strategic partners, further expanding the reach and diversity of business meetings.

Badia, a U.S.-based food company that has been operating in Brazil for three years, was among the participants. Sales Supervisor Rose Sousa explains that this environment enables the company to advance relationships with key clients and bring the brand closer to decision-makers.

“The matchmaking sessions truly opened doors and facilitated access to strategic companies. Entering retail without prior connections is a major challenge, and here we were able to speak directly with decision-makers,” she says.

One of the meetings was held with the Andorinha supermarket chain. “One of the most valuable aspects of this space is the opportunity to have dedicated, high-quality time for conversations,” explains Carolina Penteado, Marketing Manager, who participated in the trade show for the first time as a retailer and buyer.

“With the growth of the fair, it becomes difficult to visit every stand and keep up with all innovations. During the matchmaking sessions, we can pause, listen to the industry, and better understand the story and purpose behind each brand,” she adds, noting that she left the trade show with more than 10 leads to pursue in the coming months.

On the other hand, Reserva de Minas advanced its business with a North American company that operates a supermarket network of over 1,000 stores. “Relevant opportunities emerged, such as a private label jam production deal—a new model for us, as we have experience exporting under our own brand. This is a project that originated at the event and that we aim to develop,” says Sales Director Marcos Garcia.

The executive, who also participated in the matchmaking sessions, reported closing a contract during the trade show. “We signed a partnership with an artisanal confectionery manufacturer to produce a product line with and without sugar. The plan is to launch within two months, so we’ll need to move fast. It’s a very exciting challenge. These connections and deals that were born and materialized here are extremely valuable,” he adds.

Over 200 hours of content

In its 2026 edition, Anuga Select Brazil also reinforced the role of content as one of the trade show’s key pillars by offering a comprehensive and high-quality program tailored to different professional profiles within the sector. Over more than 208 hours, experts, executives, and chefs shared practical and strategic knowledge, connecting market trends, innovation, and real-world application in both industry and retail.

Among the highlights, new initiatives such as the Cooking Show, led by Casa Flora, brought live demonstrations and technical gastronomic content. Spaces like Burger Trends and industry-focused congresses deepened discussions on innovation, consumer behavior, and technology, highlighting key transformations such as the growing demand for healthier foods, clean label products, and the increasing use of artificial intelligence in the consumer journey.

This approach proved essential in addressing the diversity of the audience. By balancing content and business, the trade show stands out as a comprehensive platform capable not only of generating commercial opportunities but also of preparing the sector for the challenges and trends shaping the future of food and beverage. Other highlights included Mohamad Hindi (former MasterChef contestant and digital influencer), Jean Pontara, Wagner Donegatti, Fernanda Dalben, among others.

Sustainability at the forefront

During the event, Sesc Mesa Brasil strengthened its partnership with the sector through a series of initiatives focused on awareness and public engagement. Throughout the fair, visitors were encouraged to donate food at the entrance—an initiative that transformed the registration process into a “solidarity credential,” reinforcing a collective commitment to fighting hunger. At the program’s booth, visitors also had access to information about its activities and ways to collaborate, increasing the visibility of its work nationwide.

As a result, more than 2.6 tons of food were collected — 40% more than in the previous edition — which will be distributed to social institutions, supporting families in vulnerable situations. The presence at the trade show also fostered stronger relationships with companies in the sector and opened new opportunities for collaboration, reinforcing the program’s role as a structured initiative with measurable impact aligned with sustainability and social responsibility agendas.

Creativity and health trends driving consumer interest

Among the key highlights of Anuga Select Brazil 2026 was the strong investment in sensory experiences and unconventional products, such as chocolate brownies with bacon, beverages with “bursting pearls,” and 3D-shaped ice creams replicating foods like coxinha and hamburgers in real size. At the same time, practical and functional solutions gained traction, such as instant purées containing 25g of whey protein per serving.

“This health-driven trend has become one of the event’s core pillars, reflecting a global shift toward more conscious consumption,” said Beni. Products with reduced sugar, plant-based alternatives, functional foods, and gut-health-focused solutions gained prominence in a market driven by new generations and already showing a 4.6% increase in consumption of wellness-oriented categories in Brazil. Innovations such as anti-inflammatory coffees and probiotic beverages further demonstrate the evolution of the industry’s portfolio.

Another key focus was the appreciation of origin and sustainability, both in products and production processes. The trade show showcased everything from wines and sparkling beverages made with Amazonian fruits using traditional international techniques to circular production models, such as cachaça in returnable bottles and production based on input reuse.

In total, more than 550 brands participated in Latin America’s leading food and beverage industry trade show. The dates for 2027 are already confirmed: from April 6 to 8, key market players will gather once again at Anuga Select Brazil to drive business, strengthen strategic connections, and showcase the innovations shaping the industry.

About Anuga Select Brazil

Anuga Select Brazil is the leading meeting point for the food and beverage industry in Latin America. It is a platform where brands, buyers, and national and international experts connect to generate business, explore trends, discover innovations, and strengthen strategic relationships. Through qualified matchmaking programs, relevant content, and global visibility, the trade show transforms opportunities into tangible results, positioning brands at the center of the market and the future of the sector.

The Brazilian food retail sector is undergoing rapid transformation, with traditional shelves giving way to emerging categories, innovative products, and differentiated shopping experiences. Understanding consumer behavior has shifted from a purely operational task to a strategic tool, enabling brands to anticipate market movements, reposition themselves, optimize assortment, and enhance competitiveness. New categories are gaining prominence, some need to reinvent themselves, and others are losing relevance, while products aligned with convenience, health, and sustainability capture attention and foster loyalty. Identifying which segments deserve investment has become essential to free up capital, reduce losses, and drive profitability in food retail.

The impact of these changes is reflected in the numbers and requires immediate attention. Recent studies indicate that approximately 6% of supermarket inventory in Brazil remains stagnant, equivalent to BRL 6 billion immobilized, tying up resources that could be redirected toward more promising categories, innovation, or enhanced shopping experiences. With inventory turnover accounting for 81% of return on investment (Neogrid Panel 2024), each increase in turnover ceases to be merely an operational advantage and becomes a strategic factor capable of boosting profitability and competitiveness in food retail.

At the same time, consumer habits are rapidly migrating to digital channels. Around 15% of Brazilians already shop for groceries online, signaling that this structural shift toward e-commerce is here to stay. This transition creates new opportunities: the integration of physical and digital stores, rapid order fulfillment, and technology-driven assortment management have become decisive factors to optimize inventory turnover and strengthen strategic shelf positioning in food retail.

Growth of digital commerce and food delivery in the retail sector

Behaviors that were once occasional in digital channels are now consolidating as part of the shopping journey. According to the Brazilian Supermarkets Association (ABRAS), 40% of supermarket operators already offer e-commerce, although this channel accounts for about 12% of sales among more mature players, indicating significant room for growth.

Preferred channels for online grocery shopping include supermarket websites and apps, delivery platforms, and even WhatsApp, reflecting the variety of ways consumers access food products digitally.

In the delivery segment, the market volume is also expanding rapidly: the online food delivery sector in Brazil reached over USD 6.7 billion in 2024, with projections to nearly USD 11.7 billion by 2030, maintaining a consistent annual growth trend.

These figures show that modern consumers seek efficiency, speed, and convenience—attributes that have already migrated to food retail and directly influence assortment, emerging category positioning, and retailers’ digital presence strategies.

Categories gaining prominence on shelves

The market for ready-to-eat foods and healthy convenience items continues to grow rapidly. Individual snacks, frozen meals, functional beverages, and plant-based alternatives are capturing attention from consumers seeking practicality, health, and innovation. According to Sebrae, convenience is at the heart of the shopping experience, requiring integration between physical and digital channels, same-day pickup, and streamlined processes.

Beyond convenience, personalization and well-being guide consumer choices. Products that combine taste, practicality, and nutritional benefits gain preference, while categories that fail to evolve lose relevance. The plant-based market in Brazil is estimated at USD 281.64 million in 2025, with a projected annual growth rate of over 10% for the next decade, reflecting how sustainable and healthy options are capturing consumer interest.

Similarly, the functional foods segment, associated with health benefits like probiotics, vitamins, and fiber, is expanding in Brazil, with revenues exceeding USD 5 billion in 2023 and expected to surpass USD 8.5 billion by 2030. This growth demonstrates that products promising positive health and wellness impacts are securing a significant place in assortment strategies.

Table: Key emerging trends

Source: Euromonitor International, Mintel, Sebrae, and NielsenIQ

Opportunities arise for brands that anticipate these changes and position their products in the right categories, adjusting assortment and communication to consumer profiles.

How brands reinvent themselves to stay relevant

Reinventing traditional brands shows that innovation in supermarket retail goes far beyond launching new products. Recipe reformulations, sustainable packaging, premium versions, and diet-specific adaptations allow brands to maintain presence and engage consumers.

Technology and shopping experience go hand in hand. Self-checkouts, loyalty apps, and interactive displays transform the point of sale into an engagement channel, while AI solutions are expected to consolidate by 2026. AI agents can also analyze competitors, price elasticity, and inventory in real time, suggesting adjustments to pricing, purchasing orders, and product placement. This automation helps retailers free up immobilized capital and increase ROI while enhancing the consumer experience.

Inventory turnover and operational efficiency as strategic opportunities

Inventory has become a strategic asset, not just storage space. Products that remain on shelves too long tie up capital and reduce margins. Conversely, high-turnover items free resources, increase ROI, and allow repositioning of growth categories.

Predictive tools help anticipate demand, adjust the mix, and enhance the consumer experience. Integration across channels, store layouts that facilitate the shopping journey, and loyalty programs offering practical benefits ensure the experience is seamless, engaging, and efficient. Inventory turnover has thus become a true barometer of profitability, far more effective than competition based solely on price.

Sustainability has also become a strategic criterion. Products with recyclable packaging, locally sourced ingredients, and waste reduction appeal to more conscious consumers, boosting inventory turnover and reinforcing positive brand perception.

Transformations shaping the future of food retail

The future of food retail requires attention to evolving consumer behaviors, with convenience, personalization, and clarity at the forefront. Increasingly integrated physical and digital stores, rapid pickup, and transparent communication about inventory and benefits define shelf success.

Categories that align with these trends gain attention and loyalty, while stagnant products lose relevance. For manufacturers and retailers, understanding these transformations means improving efficiency, inventory turnover, and creating experiences that foster customer loyalty.

Following this path, Anuga Select Brazil offers strategic insights, innovative solutions, and networking opportunities in an environment fully dedicated to the future of food retail. On April 7, 8, and 9, the largest international food and beverage trade show in Latin America gathers opportunities to discover new technologies, analyze trends, and establish partnerships that transform shelves into engines of sustainable growth.

Secure your registration now and take advantage of this exclusive event, where every session and lecture becomes a real opportunity for learning, networking, and growth for your business. Click HERE to sign up.

Observing purchasing behavior over recent years makes it clear that health, transparency, and purpose have become key drivers of choice. Consumers want to understand what is on the label, where each ingredient comes from, and what impact a product has on their bodies and on the environment. In this context, green food and clean label have emerged as direct responses to these expectations, connecting individual well-being, environmental responsibility, and trust in the food industry.

Clean Label and Green Food: What They Are and How They Complement Each Other

Although often addressed together, clean label and green food operate at different points along the value chain. Clean label focuses on information clarity, simplified formulations, and the way ingredients are communicated to consumers. Green food, on the other hand, takes a broader view, encompassing agricultural practices, environmental impact, responsible resource use, and food safety throughout the entire production process.

The clean label movement emerged almost simultaneously in Europe and the United States, driven by the search for more natural, sustainable, and easy-to-understand foods. It responds to a direct consumer demand: shorter, clearer labels without technical jargon that makes reading difficult.

When it comes to green food, the emphasis is on strict environmental and safety standards. In many markets, it goes beyond the organic concept by allowing controlled use of inputs, provided they meet criteria related to environmental protection, traceability, and ecological balance. The point of convergence between the two movements lies in transparency and in building trust across the food supply chain.

How Transparency and Sustainability Are Redefining the Food Industry

Food and beverage manufacturers have increasingly highlighted attributes such as “made from fruit,” “no added sugar,” “made with whole grains,” or “organic ingredients” on their packaging. This communication reflects real changes in formulations, as well as deeper transformations in relationships with suppliers and agricultural partners.

A survey conducted by the GNT Group across 10 countries revealed that two-thirds of consumers usually check the ingredient list before making a purchase. The study also showed that the term “natural” is directly associated with the absence of preservatives, artificial colors, sweeteners, and flavorings. This behavior helps explain why clean label and green food are advancing in an integrated way, as consumers associate simpler labels with more responsible choices.

In Brazil, this movement is still more prominent among higher-income consumers, driven by greater access to information and a higher willingness to pay for products aligned with these values. However, this profile is gradually expanding as food education evolves and information becomes more prominent on packaging.

Nutritional Labeling in Brazil and Its Impact on Product Development

The update of nutritional labeling regulations by ANVISA has accelerated this transformation in the Brazilian market. Mandatory front-of-pack warnings for products high in added sugar, saturated fat, or sodium have changed the way consumers compare products and make decisions at the point of sale.

This regulatory shift also directly affects portfolio development. Companies have revisited recipes, reduced sugar levels, adjusted nutritional profiles, and sought more natural ingredients to avoid warning labels. Sugar reduction has become one of the main trends associated with both clean label and green food, linking health, transparency, and perceived product quality.

Even without specific regulation for the term “clean label” in Brazil, the concept is widely understood as clear, concise, and easy-to-read labeling. This clarity strengthens consumer trust and contributes to brand positioning over the medium and long term.

What Guides Green Food and Clean Label Strategies Today

• Transparency as a core value: clear labeling and consistent communication about origin, processes, and impact.
• Responsible supply chains: supplier selection, traceability, and agricultural practices aligned with environmental and safety standards.
• Health-oriented formulations: reduction of artificial additives, sugar, and critical ingredients without compromising quality or performance.
• Applied innovation: use of technology, digitalization, and data to ensure efficiency, control, and credibility throughout the value chain.

Data reinforces this momentum. According to Innova Market Insights, 45% of Brazilian consumers seek to reduce artificial ingredients in their diets. Research by Instituto Akatu in partnership with GlobeScan indicates that 64% of consumers in Brazil are willing to pay more for healthy foods produced sustainably. Sebrae highlights that the number of companies offering vegetarian, gluten-free, or organic products has grown by 98%, generating approximately BRL 100 billion in revenue.

Data Confirms the Global Strength of Green Food and Clean Label

Internationally, green food and clean label have become strategic drivers of innovation. Innova Market Insights reports that by 2025, nearly one in two consumers worldwide will choose food and beverages with clean labels, prioritizing transparency, health, and sustainability.

During the same period, 30% of global food and beverage launches featured clean label claims, with snacks standing out as a leading category. The global clean label market is expected to reach USD 45.54 billion in 2025, with a compound annual growth rate of 6.51% through 2030, according to Mordor Intelligence.

The green food segment is advancing at a similar pace. In China, green food certification is supported by public policies and rigorous testing. In the European Union and the United States, new requirements for labeling, packaging, and environmental impact are raising commercialization standards and influencing global supply chains.

Green Innovation, Technology, and New Production Models

In Brazil, the growth of green food is supported by initiatives such as regenerative agriculture, plant-based and alternative proteins, upcycled foods, waste reduction, smart and sustainable packaging, and the digitalization of agriculture and supply chains.

These solutions respond to consumers who are increasingly attentive to environmental impacts while also helping the industry address challenges related to production efficiency, traceability, and food safety. Digital tools and artificial intelligence are gaining ground in ingredient origin control, quality monitoring, and transparent communication with the market.

Younger, higher-income consumers are leading demand for green food, driven by health awareness, environmental concerns, and perceived quality. Price, convenience, and trust in labeling still act as barriers, reinforcing the need for clear and consistent communication strategies.

Challenges include higher production costs, regulatory complexity, and the constant need for innovation. Companies advancing in this landscape invest in partnerships with certified suppliers, digital traceability, and communication strategies that convey real value, purpose, and measurable impact.

Strategic Connections to Advance Green Food and Clean Label

It is within this environment of exchange and negotiation that Anuga Select Brazil positions itself as a key meeting point for the food and beverage industry. The event brings together experts, brands, and decision-makers who are directly involved in building portfolios aligned with sustainability, transparency, and evolving consumer expectations.

Beyond qualified networking, the event provides access to suppliers, technologies, and solutions applicable to product development, supply chain traceability, and brand value communication. Direct exposure to global trends and established best practices helps companies make more consistent, market-connected decisions.

Interested in exhibiting or visiting the next edition of Anuga Select Brazil? There is still time to prepare, deepen your understanding of green food and clean label, and take part in discussions shaping the future of the food and beverage industry. Click here and join the conversation!

Brazil’s food exports continue to advance at a steady pace, opening new opportunities for small and medium-sized industries that keep up with sector transformations and seek to expand their reach. In recent years, this movement has intensified, allowing domestic manufacturers to broaden their presence abroad and bring Brazilian flavors to the world—driven by a combination of productive efficiency and strengthened international trade relations.

To understand how these companies are gaining space on the global stage, it’s important to look at the most recent indicators, which reveal sector trends and point to where the most tangible opportunities are.

Overview of Food Exports in 2024

In 2024, Brazil reached 80.3 million tons of exported processed foods, a 10.4% increase compared to the previous year, according to ABIA. Revenue totaled USD 66.3 billion, boosted by the expansion of sanitary agreements and strengthened commercial relations with strategic markets.

Asia remained the main destination for shipments, accounting for 38.7% of exports. The Arab League represented 18.9%, and the European Union 12.6%. Growth was driven mainly by animal proteins, sugar and derivatives, and soy-based products. Brazil’s production capacity fully supplies the domestic market and still meets the estimated demand of 900 million people abroad, creating room for smaller companies to enter international trade with competitive products.

Indicators of the Brazilian Processed Food Industry in 2024

Source: Associação Brasileira da Indústria de Alimentos (ABIA)

Strategies Adopted by Small and Medium-Sized Industries

The current landscape favors industries investing in standardization, traceability, regulatory compliance, and innovation. Companies that structure themselves around these pillars have expanded their global presence and reached markets once dominated by large manufacturers.

This progress has also brought changes to Brazil’s foreign policy for the food and beverage sector. Today, the country has 40 agricultural attaché posts—professionals responsible for promoting Brazilian products, mediating negotiations, and monitoring sanitary and regulatory issues. Their work strengthens technical dialogue, accelerates approvals, and increases regulatory predictability. This support helps identify opportunities, map challenges, and guide investments, creating a safer environment for companies beginning their export journey.

What Influences Purchasing Decisions in the International Market

A study by Ipea on international food trade shows that adopting traceability systems facilitates global product flows, reinforcing the importance of meeting sanitary requirements and quality standards.

Additionally, market research indicates that international buyers increasingly prefer products with full traceability, sustainable packaging, clear nutritional information, and natural ingredients. There is also a growing demand for premium categories such as snacks, alternative proteins, and plant-based foods. Consistent delivery and the ability to meet continuous volumes are becoming key differentiators.

Brazilian companies that incorporate these features increase their competitiveness, and many of them attend Anuga Select Brazil to validate products and strengthen their global positioning.

Expanding Markets for the Brazilian Industry

Several regions are emerging as promising destinations for small and medium-sized industries. The Middle East shows growing demand for certified processed foods, and Arab countries already account for USD 17.7 billion of Brazil’s agribusiness exports, according to the Brazilian Confederation of Agriculture and Livestock (CNA). In African countries, processed food consumption already surpasses the global average. In Southeast Asia, taste, convenience, and extended shelf-life guide preferences and accelerate the entry of new brands.

In the United States, interest in Latin American culinary fusions continues to grow, in a market for “ethnic” foods that expands around 8% per year, according to the study. Participation in fairs and business meetings allows companies to test products, validate positioning, and create their first commercial connections.

Paths to Seizing Export Expansion

Expanding or starting exports involves steps such as understanding regulations in each market, adapting packaging and labels, learning consumer habits, organizing logistics processes, and building trust-based relationships with buyers. Access to accurate information, technical support, and international connections makes a significant difference, especially for companies taking their first steps.

This is where Anuga Select Brazil stands out, offering a complete environment that brings together national and international buyers, content on global trends, regulatory guidance, and the opportunity to validate products directly with the market. Among the event’s most relevant initiatives is the Mega Matchmaking Business Roundtable, which connects more than 120 international buyers selected with support from ApexBrasil, including retail chains, distributors, and hospitality sector representatives.

This model facilitates initial contact, boosts negotiations that continue for months, and benefits even companies that are not exporting yet but are prepared to begin. The partnership with ApexBrasil reinforces this movement by offering guidance on certifications, technical requirements, and regulations, creating a safer environment for medium- and long-term strategic decisions.

With a structure that integrates global trends, technical support, qualified buyers, and practical paths to internationalization, Anuga Select Brazil has established itself as one of the main meeting points for the food and beverage sector in Brazil. For small and medium-sized industries, participating in the event means accessing new markets, identifying real opportunities, validating products, understanding regulatory requirements, and initiating structured negotiations. Participate!

The digital transformation, accelerated during the pandemic, has ceased to be a temporary solution and has become a structural part of the daily routine of small retailers, specialty shops, and restaurants in Brazil. Social distancing demanded new service formats, and consumers came to see it as natural to do everything in the palm of their hand from ordering and paying to tracking purchase status and receiving quick responses. The habit stuck, technology advanced, and the public became even more demanding.

Today’s consumer seeks convenience: they want a delivery service that’s easy to activate, the ability to accumulate points in an app, and access to multiple payment methods such as card, contactless payment, and QR codes. Even neighborhood pizzerias, traditionally associated with manual service, began investing in digitalization through WhatsApp ordering, production automation, and integrated systems. This shift goes beyond regulatory requirements and responds to the expectation of a smooth, standardized consumption journey in any establishment. For small businesses, this means competing on equal footing with large chains without losing their local identity.

This change is also driven by the rapid growth of delivery. According to data from IFB, the foodservice segment generated around R$ 145 billion in 2023, fueled precisely by new digital service formats and the consolidation of apps and management platforms. Consumer behavior has migrated online, and there is no turning back making digitalization an operational necessity for businesses of any size.

Advantages of Digitalization in the Daily Routine of Small Businesses

Digitalizing means reorganizing operations, reducing costs, expanding customer relationships, and enhancing the shopping experience. For small establishments, this translates to increased efficiency even with lean teams and maintaining competitiveness in an increasingly fast-paced market. Digital menus streamline processes, while integrated systems connect orders, payments, and production in real time. These tools also enable personalization, automated suggestions, and higher average ticket value.

Digitalization has moved beyond QR code menus and now encompasses purchasing supplies, inventory control, cash flow, procurement, payments, HR, marketing, and delivery. Integrating these processes reduces errors, streamlines routines, and frees entrepreneurs to focus on strategy and customer service.

The data confirms this progress. According to a survey by Abrasel, 83% of establishments already use software to control sales. Another 75% employ financial management tools, and 67% use solutions specifically for delivery. Among small businesses, adoption continues to grow as tools become more accessible and intuitive, showing that digital transformation is steadily expanding and far from reaching its peak.

Startups and Trade Shows Accelerate Sector Modernization

The innovation movement is not limited to large chains it has already reached small retailers and specialty shops, which are modernizing their operations with support from startups and automation platforms, many of which were showcased at Anuga Select Brazil. These solutions enable integration of inventory, sales, customer loyalty, and payments into a single tool, bringing neighborhood commerce closer to technologies that once seemed out of reach.

In this scenario, technology does not replace the human touch. By organizing processes and eliminating repetitive tasks, it frees entrepreneurs to build relationships, personalize service, and strengthen ties with the community preserving the emotional connection that makes neighborhood commerce so important in consumers’ daily lives.

At Anuga Select Brazil, all this evolution is reflected in accessible solutions that support small businesses from proprietary delivery systems and self-service tools to integrated payment methods and platforms that connect physical and digital environments. The trade show also serves as a hub for trends, benchmarking, and partnership opportunities, allowing business owners to envision the future and find practical ways to implement it.

Secure your spot at the next edition of Anuga Select Brazil and put your business at the forefront of industry transformation.

Be there and transform your operation!

This is positive because it signals that we have capacity and resilience and thus increases investment interest in Brazil. The production chain is being restructured, with new players and many products from small, medium and large brands, semi-industrialized and industrialized. When I talk about a product, I don’t separate the contents from the packaging or the brand. From the consumer’s point of view, it’s a unique experience.

Organic products are still considered expensive by people who don’t see the value. She can afford organic, but it’s not worth it to her. This has improved a lot, especially since the pandemic. It can also be considered an expensive product for consumers who are unable to choose. So it’s this democratization that’s missing so that more consumers have access to organic products.

How are we going to achieve this? Well, increasing the income of this population and increasing the profitability, productivity of organic products, gaining scale so that this gap in consumption decreases, the difference between organic and conventional products decreases. The fact is that it does cost more! According to our research, organic consumers think it justifies its higher price. When the price goes over the top, it’s no longer justifiable. But we’ve managed to democratize organic a little. Compared to conventional food, organic food has inflated less. What still needs to be improved is distribution. Every two years that our research has been carried out, it has shown that it is less difficult to find organic produce.

But little by little this movement in the market, not only by Organis, but also by fairs aimed at the food and drink chain, has helped to boost consumption. In this sense, the partnership with Anuga Brazil, especially in this year’s edition, showed a much better result than the first edition in which we took part. This confirms that there is an increasing demand for organic products. And at Anuga you have a multiplicity, a diversity of audiences that is very interesting. Students, food engineers, small to large shopkeepers, public policy makers and distributors. That’s why I believe that an event like this only tends to improve what our goal is, which is to provide information.

Cobi Cruz, Executive Director of Organis – Association for the Promotion of Organic Products

This means that the essential requirement has been met for a gradual return to a certain normalcy, beginning with spoga+gafa and spoga horse in September. It also represents the first fruits of our extensive efforts to persuade politicians and authorities at all levels. Trade fairs are fundamentally different from sporting events and funfairs in that the focus is upon business contacts, and economic aspects are in the foreground of such events.

Koelnmesse is already working intensively on comprehensive action plans to meet these conditions for the autumn trade fairs in Cologne and will immediately continue to pursue consultations with the authorities in charge within the state and the City of Cologne in an effort to quickly meet the legal conditions for approval.

In doing so, we assume particular responsibility for the health of our customers, and for doing everything in our power to foster their trade fair success in light of the framework conditions currently in effect.

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Aufgrund neuester Beschlüsse der Regierungsstellen und Behörden in Deutschland, erlaubt das Land Nordrhein-Westfalen ab dem 30. Mai 2020 wieder Fachmessen und Fachkongresse unter Auflagen durchzuführen. Damit ist die wesentliche Voraussetzung gegeben, um im September, beginnend mit der spoga+gafa und spoga horse, wieder sukzessive in eine gewisse Normalität zu starten. Es ist auch ein erster Erfolg unserer intensiven Überzeugungsarbeit gegenüber Politik und Behörden auf allen Ebenen. Fachmessen unterscheiden sich grundlegend von Sportereignissen und Volksfesten, da der Fokus auf beruflichen Geschäftskontakten liegt und von wirtschaftlichen Aspekten getrieben wird. Die Koelnmesse arbeitet bereits intensiv an umfassenden Maßnahmenplänen, um diese Bedingungen im Kölner Messeherbst zu erfüllen und wird umgehend das Gespräch mit den Verantwortlichen im Land und bei der Stadt Köln fortsetzen, um nun sehr rasch auch die genehmigungsrechtlichen Voraussetzungen zu schaffen. Damit übernehmen wir in besonderem Maße Verantwortung für die Gesundheit unserer Kunden und auch dafür, ihren Messeerfolg unter den gegebenen Rahmenbedingungen möglichst weitgehend zu unterstützen

The exceptional growth in the number of Brazilian and international visitors at the second edition of ANUFOOD Brazil reinforces the exhibitions’ importance for the food and beverage market in South America. On March 09 – 11, more than 220 exhibiting companies showcased their products and negotiated new business with more than 9,000 qualified visitors, coming from all regions of Brazil and 31 countries, like Germany, Saudi Arabia, Argentina, Bolivia, Canada, Chile, Colombia, Ecuador, United States, Paraguay, Peru, Uruguay, among others. For the Managing Director of Koelnmesse Brazil, Cassiano Facchinetti, the increased international presence and large number of innovative new projects made the exhibition even more comprehensive and contributed to the success of the event. “We heavily increased the number of exhibitors compared to the first edition, and the number of visitors exceeded our expectations by far.” The schedule of simultaneous events at the exhibition, organized in partnership with important industry trade associations, included several conferences, guided tours, speaking sessions and activities for VIP buyers.  ANUFOOD Brazil was sponsored by Makro Food Service, BRF and The Brazilian Ministry of Agriculture, Livestock, and Supply (MAPA).

Organized by the Brazilian subsidiary of Koelnmesse, global leader in organizing exhibitions for the food and beverage industry, ANUFOOD Brazil is inspired by Anuga, the leading food and beverage exhibition in the world. “The concept of ANUFOOD Brazil is unique and successful. It demonstrates the need for an event which is exclusively focused on food and beverages in Brazil, acting as an export platform for companies from Brazil and exploring strategic markets from around the world,” highlights Facchinetti. The exhibition provided exhibitors and visitors an opportunity to grow and strengthen their businesses in the Brazilian market, as well as opportunities to export and position their products around the globe.

Anne Schumacher, Vice President Trade Fair management – Food & Food Technology at Koelnmesse GmbH, also highlighted the success of the event: “The second edition of the event has not only demonstrated the potential of this promising market in South America, ANUFOOD Brazil has also proven that it is exactly the right platform to bring together the international demand with the up-and-coming Brazilian F&B industry at the highest level. With that,  it offers a perfect opportunity for globally active companies to benefit from the expected accelerated growth in the region at an early stage. That is what makes Anufood Brazil a trade fair contributing to the success of our exhibitors and visitors.”

ANUFOOD Brazil received national and international qualified visitors, with the presence of leading retails and food service companies, such as Carrefour, Assaí Atacadista, Eataly restaurant, GPA Group, Big Group, St Marche supermarket, Tottus hypermarket, Oregon Foods sac and Oxxo

Positive feedback from the national and international exhibitors

Exhibitors drew an extremely positive balance regarding the 2^nd edition of ANUFOOD Brazil. One of the fair’s sponsors, Makro Food Service, celebrated the number of visitors in the event. “It is very important to participate in a fair like ANUFOOD, which comes with Koelnmesse’s credentials, the company that organizes ANUGA, the largest food event in the world. When we were approached by the organization, we decided to play a leading role – sponsors. The fair far exceeded our expectations. The movement was superpositive. It was not just a relationship booth and we generated business from day one”, said Marcelo Abrantes Pinheiro, CEO at Makro Food Service. Gerson Mantovani, Director at BRF, confirmed the growth of ANUFOOD Brazil in comparison with the first edition. “It is very important to have an ANUGA-style fair that can connect all countries in Latin America. I think this year the fair was much better, busier, with a more dynamic agenda, a lot more productive meetings”. Ulisses Bambini, Director at Bello Fruit, was able to establish good contacts at the trade fair: “We have already participated in Anuga twice and have been at ANUFOOD since its first edition. We made some deals during the fair and we expect to expand our customer portfolio.” Vitor Ribeiro do Vale Gomes, Director at Villani Salumi also evaluated the company’s participation at the trade show as a major success: “Villani is an Italian company that always participates in events like this in Europe. We have already participated in ANUGA. Our expectation is to promote the brand and also make deals. And we found partners here, some supermarkets, hotels, bakeries. It was very good”. At the German country pavilion, Clemens Wirbel, Trade Fair Division at the German Ministry of Food and Agriculture, also evaluated the company’s participation at the trade show as a major success: “We are here to help German exhibitors to explore new markets in South America, especially in Brazil. I can say that they are happy and getting good deals. We were here last year and our pavilion has become bigger”.

The third edition of ANUFOOD Brazil is scheduled to take place in São Paulo from 9 to 11 March 2021.

Some Highlights of the Exhibition:

Matchmaking Programme
The programme included 43 hosted buyers from Brazil and six countries – Colombia, Peru, Chile, Paraguay, Egypt and Qatar.  According the the organisers, 1,250 meetings were held during the three days of the exhibition and an estimated U$ 27 million in new business revene was generated.

MAPA Pavilion (The Brazilian Ministry of Agriculture, Livestock, and Supply)
The booth was promoted under the campaign “Brazil More Cooperative”, and it included the participation of 10 family-run agricultural cooperatives with unique products for the global food and beverage market.  They are regional producers with products certified for exportation.  Fernando Schwanke, Secretary of Agriculture of the Ministry of Agriculture, Livestock and Supply emphasized the importance of ANUFOOD Brazil for Latin America: “The Ministry of Agriculture carries out several events at Anuga, which is also organized by Koelnmesse, and the fact that having an event like this in Brazil brings an importance to the country and to Latin America. We brought the cooperatives of the agro family to do business, with exhibitors of products such as açai, nuts, which will certainly be commercialized internationally.

ANUFOOD Brazil Experience –S/A Varejo CEO Mission
A buyer mission of 99 CEOs from the leading supermarket chains in Brazil, invited by Koelnmesse Brazil and the media company S/A Varejo, which occurred on the first day of the exhibition.  The VIP participants of this innovative project enjoyed a guided tour of the exhibition and networking opportunities, while gaining access to new products and potential suppliers. Marcos Pessanha, Sales Director at Big Box Supermarket was happy about the success of the event. “We have noticed that there are niches that can be worked on, such as vegan, Arab sweets, from Israel, from Syria, all of which need to be better developed and explored inside the store. I made some contacts here, and I’m going to take them to my team in Brasília to resume negotiations. It has been very good!”.

Embrapa (The Brazilian Agricultural Research Corporation)
The company showcased several new technological solutions during ANUFOOD Brazil from over 10 of its independent business units from around Brazil and held their global launching of the company‘s innovative cost-effective sensor solution for monitoring the level of ripening in fruit.  The device is called Yva (the word for fruit in the Tupi Guarani indigenous language), and it utilizes nanotechnology resources and artificial intelligence.

Discovery Space (Espaço Descobertas)
Innovative in its approach, this booth area, in partnership with Local.e, included products in diverses segments from 14 Brazilian startups that are focused on attending the demands of the modern-day consumer – more concerned with a healthy lifestyle and the sustainability of the planet.  The booth showcased brands that look to be pioneers in their respective product segments, whether it includes innovation through special or natural ingredients or through the focus on highlighting unique flavours via craft and artisan products.

About Koelnmesse – Global Competence in Food and FoodTec: Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.

Further information is available at: http://www.global-competence.net/food/

The next events:
WellFood Ingredients – International Summit of Functional, Nutraceutical and Natural Ingredients – Sao Paulo, Brazil – 14.-15.04.2020
ANUFOOD China – Shenzhen, China – 08.-10.04.2020
Alimentec – Bogotá, Colombia – 9.-12.06.2020

Note for editorial offices:
ANUFOOD Brazil photos are available in our image database on the Internet at www.anufoodbrazil.com in the “Press” section.
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Your contact:
Renata Camargos
Marketing Manager
 
Koelnmesse Ltda.
Francisco Matarazzo, 1752
Cj. 1704 / 05001-200
São Paulo (SP)

São Paulo, March 2020 – With more than 400 national and international exhibiting brands and a forecast to receive more than 10 thousand visitors, ANUFOOD Brazil – Exclusive International Food and Beverage Trade Fair will open next Monday (9) at São Paulo Expo, in the capital city of São Paulo. The opening ceremony will take place at 10am in the main auditorium of the fair.

In its 2nd edition, the event integrates ten important segments of the market, including beverages, meat, dairy products and organic products, and gathers professionals from food service establishments (bars, restaurants, hotels, etc), distributors, wholesalers and supermarkets.

ANUFOOD Brazil, the Brazilian version of the German Anuga, the largest world event of the sector, will occupy an area of about 14 thousand m2 and will have 11 international pavilions, besides individual exhibitors from 24 countries. “We will have at least 400 exhibitor brands, which represents a 100% growth compared to last year”, celebrates Cassiano Facchinetti, general director of Koelnmesse Brazil, organizer of the fair.

Gerald Böse, CEO of Koelnmesse; Cassiano Facchinetti, General Director of Koelnmesse in Brazil; Roberto Rodrigues, Coordinator of the Agribusiness Center of FGV; Lorival Nogueira Luz Junior, CEO of BRF; Marcelo Abrantes, CEO of Makro Food Service; Emerson Destro, President of ABAD; Alexandre Kruel Jobim, President of ABIR; João Dornellas, Executive President of ABIA; Jacyr Costa Fillho, President of COSAG/FIESP; Axel Zeidler, Consul General of Germany in São Paulo; Edervaldo Teixeira, Corporate Management Director of Apex-Brasil; and Gustavo Junqueira, Secretary of Agriculture and Supply of São Paulo.

Also present at the event will be representatives of the Secretariat of Economic Development, Energy and International Relations of Rio de Janeiro, Secretariat of Agriculture and Supply of São Paulo, ANVISA, ITAL, Federal Superintendence of Agriculture in the State of São Paulo/SFA-SP, Investe SP, SEBRAE-SP, U.S. and Uruguay Consulate, German Embassy, SENAI-SP, SICONGEL, SICAB, OCESP, ABIQ, ABIAD, ABIMAQ, BSCA, ESALQ, ABBA, ABIMAPI, ABIS, SINDAL, ABERC, ADIBE, ABPA and ABICAB.

For Facchinetti, the food industry has great potential to contribute to a new growth cycle in the country. “As you probably all know, the eyes of the world are increasingly on Brazil when it comes to food production and agribusiness, and the food industry has been showing considerable growth,” he said.

According to a survey by Abia (Brazilian Food Industry Association), the Brazilian food and beverage industry had a great result in 2019, with a 6.7% growth in revenues compared to 2018. There were almost 700 billion reais, added to the sales in the domestic market and exports. The numbers indicate that the sector represents 9.7% of the Brazilian Gross Domestic Product.

Besides the exhibition space, ANUFOOD Brazil will have an intense parallel program organized by FGV Projetos, ABIA, ABIR, ITAL and partners. A series of special activities are planned to promote integration among visitors and stimulate dialogues about the future of the food and beverage market in its most different aspects, such as consumption trends, productivity and innovation, health, safety and sustainability.

The economic, technological and consumer trend dynamics are the ones that change very fast and dictate the future in all market sectors. With foodservice it is no different. This is why the movement of companies that reinvent themselves is growing, bringing new solutions in products and services that are in line with the social and cultural developments where they operate. Important brands in the foodservice market will be showing their innovations in the second edition of ANUFOOD Brazil – Exclusive International Trade Fair for the Food and Beverage Sector. The fair takes place between March 9 and 11 at São Paulo Expo.

The sector has 160 million consumers per month in Brazil, according to the Institudo Foodservice Brazil, and even so the challenges accompany the other sectors of the economy in the country: when there is a crisis and a reduction in the consumer’s purchasing power, the first item to be overlooked is leisure. And this affects – and very much so – the foodservice sector. Abrasel – Associação Brasielira de Bares e Restaurantes – will discuss the subject during the fair at the II Abrasel Meeting – ESBRE: Saberes para Bares e Restaurantes. “The sector has faced this crisis with gallantry, fighting, innovating, cutting costs, investing in aggressive marketing. It is necessary to talk about the subject with those who are acting directly in the area”, explains Percival Maricato, president of Abrasel.

One of the main issues that will be addressed at the meeting is the changes in the way of consuming. “The current scenario is a fantastic evolution of delivery and payment applications. It is necessary to follow the evolution, get ahead and innovate to face the violent competition characteristic of the segment. The entrepreneur has to improve himself every day, reducing costs, increasing revenues, qualifying permanently”, argues Maricato.

ANUFOOD Brazil is the perfect scenario to discuss the future of the segment, as well as a meeting point for qualified professionals gathered by Abrasel. “Our contribution is to face any and all barriers they try to impose on the sector, and a highly specialized fair like ANUFOOD falls like a glove to face these challenges, since it is very focused on products, services, content and relationships, fundamental pieces to achieve our goals”, she concludes.

The II Abrasel Meeting – ESBRE: Saberes para Bares e Restaurantes will take place on March 9th, 10th and 11th, parallel to other ANUFOOD Brazil activities. See the complete program: https://anuga-brazil.com.br/forum-abrasel/