Brazil Food and Beverage Market
Opportunities in the Brazil Food & Beverage market
As the exclusive trade fair for the food and beverage industry in Brazil, Anuga Brazil – powered by Anuga – has established itself as an effective global platform for product launches, new business development and the showcasing of new and innovative products for interested, engaged and qualified F&B buyers and importers.

The Brazilian Economy
- The IMF projects economic growth of 3.7% for Brazil in 2021.
- Half of Brazil’s population is considered middle class and approximately 16 million are at the top of the social pyramid, the very wealthy consumers.
- The Brazilian Institute of Geography and Statistics (IBGE) considers that 69 million households exist in Brazil.
- In April 2021, the overall production capacity utilization rate in Brazil reached 82.3%.

F&B Industry in Brazil
- The food retail sector saw total revenue of BRL 378.3 billion (US$96 billion) in 2019 – The largest in Latam and the 5th largest in the world.
- The F&B industry in Brazil achieved growth of 6.7% in 2019 and 12.8% in 2020. It now accounts for 10.5% of the country’s total GDP.
- In 2020, 75% of the F&B industry’s production was consumed internally and 25% was destined for exportation.
- Brazil is the world’s 2nd largest exporter of manufactured food & beverage (total volume).
- The organics market in Brazil increased its total sales volume by 30% in 2020.
- Brazil is the 4th largest consumer of pasta in the world (total volume), and the product can be found in 99.3% of the Brazilian households.

F&B Channels in Brazil - Retail
- Brazil has 91,000+ supermarkets (POPs) that are visited daily by over 28 million consumers.
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The top 5 supermarket chains in Brazil represent a total revenue of over USD 40 billion.
*All 5 supermarket chains visited ANUFOOD Brazil 2020. - Retail channels represent 70% of the total F&B volume in Brazil.
- Foodservice represents approximately 30% of the total F&B revenue.
- By the year 2025, the retail sales in the packaged food market in Brazil are expected to reach US$117.5 billion, a growth rate of 32.5%.
- The five largest food retail chains in Brazil increased their sales by a total of BRL 27.3 billion in 2020 (US$ 5.25 billion).
- Supermarket Expansion Tendency: Brazil has gained an additional 1,600 stores (POPs) since 2019.
- 14 of Brazil’s fastest growing top 20 supermarket chains visited ANUFOOD Brazil 2020.

F&B Channels in Brazil – Food Service
- Catering companies in Brazil serve 13 million meals per day and generated a total revenue of over USD$ 5 billion annually (2018).
- There are 1.3 million food service operators across Brazil. 73% have only one location.
- Brazil has over 31,000 establishments in the hotel industry, offering over 2.4 million beds throughout the country.

F&B Industry Facts – Beverages in Brazil
- Brazil is 3rd ranked worldwide in beer production and consumption (behind the USA and China) – Beer sales increased by 20% in Brazil in 2020.
- Brazil is the 3rd largest market for alcoholic beverage consumption (behind the USA and China).
- Alcoholic beverage consumption increased by 40% in 2020.
- Wine sales increased by 29.2% in volume in 2020 – approximately 39% of the wine consumed in Brazil is imported.
- Importation of super premium beers increased by 34.2% in the first half of 2020.
- Brazil currently has over 1,400 beer manufacturers.
- Brazil is the 10th largest consumer of vodka, which is the 5th most consumed alcoholic beverage in the country.

F&B Industry Facts – Importation
- Brazil is the 2nd largest importer of olives and olive oil in the world.
- Brazil imported 641,000 tons of seafood in 2019 – representing 32% of the total seafood consumption in the country.
- Brazil was the 3rd largest importer of Norwegian cod fish in 2020
- Top Countries for Seafood Imports
- 1) Chile; 2) China; 3) Vietnam; 4) Norway; 5) Argentina; and 6) Portugal.
- Brazil’s 2019 imports of consumer-oriented food products amounted to US$4 billion.
- Agricultural imports reached US$10 billion in 2016.
- Retailers have repeatedly told us that imported products are a key differentiator for their stores – Retailers import direct more and more in Brazil.

Brazil Retail Benchmarking Study 2021
- Preferences & Priorities – Food & Beverage
- Study conducted by Koelnmesse Brazil
- 65% of the food retailers indicated that imported products are “very important” or “important” for the financial success of their business
- 72% of the food retailers indicated that wine is “very important” or “important” for the financial success of their business.
- 98% of the food retailers indicated that healthy food is “very important” or “important” for the financial success of their business.
- 78% of the food retailers indicated that organic products are “very important” or “important” for the financial success of their business.
- 87% of the food retailers indicated that “free” products (gluten-free, sugar-free, etc) are “very important” or “important” for the financial success of their business.
- 77% of the food retailers indicated that F&B products with functional ingredients are “very important” or “important” for the financial success of their business.
- 75% of the food retailers indicated that they constantly search for new products to include in their stores, to keep up with the latest consumer trends.