Attractions: Content
Check out the main attractions of our partners that will take place in the 2025 edition.

2025 Ambassadors
Innovation Ambassador – Leila Okumura (Local.e), Inclusion Ambassador Chef – Chef Clau Arruda, and Franchise Ambassador – Fernando Luis Nardi (Assertiva Food Service).
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3rd First Class Butchers Workshop
Boost the performance of your butcher's shop with the 'First Class Butcher's Shop' course! Explore proven planning, organisation, coordination and control strategies to achieve optimum results and win full customer satisfaction. Discover innovative tools and practical solutions for beef boning. This unmissable event, organised by Expo Supermercados, is ideal for Owners, Managers, Butchers and Meat Specialists looking to transform their businesses now.

4rd National Congress for Neighbourhood Supermarkets
Connect with top leaders, supermarket owners and entrepreneurs at the National Congress of Neighbourhood Supermarkets, presented by Expo Supermercados! Get ready to exchange innovative ideas, realise promising deals and take your practical knowledge to new heights. Join us to strengthen your professional development and boost the retail sector at an unmissable event!

6th ABRASEL – ESBRE Meeting
Explore essential knowledge for the bar and restaurant segment at the event organised by Abrasel SP and Bares SP. Enjoy enriching debates and discussions with industry experts, providing valuable insights to improve your management and boost the success of your establishment.

Anuga Cast
Our podcast project is an exclusive collaboration with Rede Food Service, led by Co-Founders Reynaldo Zani and Janes Guimarães. We explore engaging interviews, enriching content from the Food and Beverage sector, and bring inspiring perspectives from renowned speakers. Get ready for a unique journey into the F&B universe.
Anuga StartUp Zone
In partnership with Abrasel-SP and Fab Lab, the Anuga Start-Up Zone pavilion has been revamped, serving as a hub for content and networking for the food and beverage startup community, featuring a Hackathon and demonstrations of the latest innovations through the Fogo Alto programme.

CLASH 2025 – Latin American Ice Cream Congress
In its 9th edition, the Latin American Ice Cream and Gelato Congress will take place on the 3rd day of the fair, in the Main Auditorium. With capacity for 200 participants, it will be the stage for talks, debates and workshops, bringing together the main players in the ice cream and gelato sector.

Halal Zone
Explore an exclusive pavilion dedicated to Halal-certified food and beverage products, in partnership with Fambras Halal, the largest certifier in Latin America. Enjoy enriching content on the subject, aligned with new business and networking opportunities.

Main Auditorium and Food Trends Auditorium
Enjoy three days of excellence at the Fair, with top-level programmes in two exclusive auditoriums: the Main Auditorium and the Food Trends Auditorium. Explore the world of food and drink with content of unrivalled quality.
