Interest of entrepreneurs in the Brazilian and Latin American markets reinforces the importance of the exclusive food and beverage trade fair not only as a stage of business for the domestic market, but also as an export platform
In its second edition, which takes place from 9 to 11 March, ANUFOOD Brazil – Exclusive International Trade Fair for the Food and Beverage Sector – organizes 11 international pavilions, with exhibitors from European, Asian, Arab and Latin American countries, besides independent exhibitors from 24 countries. And, due to the great interest of foreign companies in the domestic market, new pavilions should appear until the fair, according to Michael Fine, Project Manager of Koelnmesse do Brasil, organizer of the fair.
Each international pavilion will have the participation of up to eight companies to exhibit their country’s products. Already confirmed presence Germany, China, Indonesia, Italy, South Korea, Malaysia, Peru, Arab-Brazilian Chamber of Commerce, Dubai Chamber of Commerce, Dubai Exports, Sharjah Chamber of Commerce. “The companies of these countries have great interest in commercializing with our market and also glimpse the possibility of acting in countries of Latin America, due to the great flow of visitors of these localities”, affirms Fine.
For the second edition, ANUFOOD BRAZIL will once again hold the Business Round, with the forecast to hold more than 1,500 meetings between exhibitors and national and international buyers. In its first edition, in 2019, the project moved between U$ 10 and U$ 15 million and the expectation for this year is a 50% growth. Among the confirmed buyers are companies from countries such as Colombia, Chile, Peru, Uruguay, Canada, Mexico, United States, Paraguay and Argentina, in addition to Brazil.
Further strengthening the role of ANUFOOD Brazil as a tool to stimulate the rapprochement between foreign buyers and domestic producers, the fair brings to its second edition the cooperation agreement with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). According to Sérgio Segovia, president of Apex-Brasil, the Agency will work together with its partners in the food and beverage sector, and also, in general, with the general public of interest, including here companies and institutions specialized in Brazil and abroad.
The increased presence of international companies exhibiting at ANUFOOD Brazil is linked to the success of the first edition, held last year also in São Paulo. The fair, the Brazilian version of Anuga, the largest world event in the sector, will occupy in 2020 an area of about 14 thousand m2 of São Paulo Expo, in the capital city of São Paulo. “We will have at least 400 exhibiting brands, which represents a 100% growth compared to last year”, celebrates Cassiano Facchinetti, general director of Koelnmesse Brasil, organizer of the fair.
Besides the exhibition space, ANUFOOD Brazil will have an intense parallel program. A series of special activities are planned to promote integration among visitors and stimulate dialogues about the future of the food and beverage market in its most different aspects, such as consumption trends, productivity and innovation, health, safety and sustainability.
ANUFOOD Brazil, the only exclusive trade fair for the food and beverage sector in the country, will reach its second edition between March 9 and 11 in São Paulo. The event is officially sponsored by Makro Food Service and the Ministry of Agriculture, Livestock and Supply (MAPA).